A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering. Works with Claude Code, OpenAI Codex, Cursor, Windsurf, and any agent that supports the [Agent Skills spec](https://agentskills.io).
Built by [Corey Haines](https://corey.co?ref=marketingskills). Need hands-on help? Check out [Conversion Factory](https://conversionfactory.co?ref=marketingskills) — Corey's agency for conversion optimization, landing pages, and growth strategy. Want to learn more about marketing? Subscribe to [Swipe Files](https://swipefiles.com?ref=marketingskills). Want an autonomous AI agent that uses these skills to be your CMO? Try [Magister](https://magistermarketing.com?ref=marketingskills).
Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, your agent can recognize when you're working on a marketing task and apply the right frameworks and best practices.
Skills reference each other and build on shared context. The `product-marketing` skill is the foundation — every other skill checks it first to understand your product, audience, and positioning before doing anything.
| [ab-testing](skills/ab-testing/) | When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.... |
| [ad-creative](skills/ad-creative/) | When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad... |
| [analytics](skills/analytics/) | When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions... |
| [aso](skills/aso/) | When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO... |
| [churn-prevention](skills/churn-prevention/) | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or... |
| [co-marketing](skills/co-marketing/) | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use... |
| [cold-email](skills/cold-email/) | Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails,... |
| [community-marketing](skills/community-marketing/) | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a... |
| [competitor-profiling](skills/competitor-profiling/) | When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions... |
| [competitors](skills/competitors/) | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when... |
| [content-strategy](skills/content-strategy/) | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also... |
| [copy-editing](skills/copy-editing/) | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the... |
| [copywriting](skills/copywriting/) | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages,... |
| [customer-research](skills/customer-research/) | When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer... |
| [directory-submissions](skills/directory-submissions/) | When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for... |
| [emails](skills/emails/) | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... |
| [free-tools](skills/free-tools/) | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... |
| [image](skills/image/) | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product... |
| [lead-magnets](skills/lead-magnets/) | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the... |
| [marketing-ideas](skills/marketing-ideas/) | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... |
| [marketing-plan](skills/marketing-plan/) | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use... |
| [marketing-psychology](skills/marketing-psychology/) | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when... |
| [onboarding](skills/onboarding/) | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... |
| [paywalls](skills/paywalls/) | When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use... |
| [popups](skills/popups/) | When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also... |
| [pricing](skills/pricing/) | When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions... |
| [product-marketing](skills/product-marketing/) | When the user wants to create or update their product marketing context document. Also use when the user mentions... |
| [programmatic-seo](skills/programmatic-seo/) | When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions... |
| [prospecting](skills/prospecting/) | When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or... |
| [referrals](skills/referrals/) | When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.... |
| [revops](skills/revops/) | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.... |
| [sales-enablement](skills/sales-enablement/) | When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also... |
| [seo-audit](skills/seo-audit/) | When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO... |
| [site-architecture](skills/site-architecture/) | When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal... |
| [social](skills/social/) | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,... |
v2.0 renames 17 skills and consolidates `page-cro` + `form-cro` into a single `cro` skill. If you installed the v1.x skills, you'll have **stale old-name folders** in your install directory after upgrading — the new skills install alongside the old ones, so you'll see both `skills/page-cro/` and `skills/cro/`, etc. Clean them up:
```bash
# From the directory where you installed the skills (e.g., .agents/skills/ or .claude/skills/)
Then reinstall the v2.0 skills via your usual method (e.g., `npx skills add coreyhaines31/marketingskills`).
### Migrate the product marketing context file
In v2.0 the context file moved from `.claude/` to `.agents/` and was renamed from `product-marketing-context.md` to `product-marketing.md`. Move your existing context file:
