67 lines
1.7 KiB
Markdown
67 lines
1.7 KiB
Markdown
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# Copy Editing Checklist
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Use this checklist alongside the Seven Sweeps Framework (see SKILL.md) as a final QA pass before delivering edited copy.
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## Before You Start
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- [ ] Understand the goal of this copy
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- [ ] Know the target audience
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- [ ] Identify the desired action
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- [ ] Read through once without editing
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## Clarity (Sweep 1)
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- [ ] Every sentence is immediately understandable
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- [ ] No jargon without explanation
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- [ ] Pronouns have clear references
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- [ ] No sentences trying to do too much
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## Voice & Tone (Sweep 2)
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- [ ] Consistent formality level throughout
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- [ ] Brand personality maintained
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- [ ] No jarring shifts in mood
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- [ ] Reads well aloud
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## So What (Sweep 3)
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- [ ] Every feature connects to a benefit
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- [ ] Claims answer "why should I care?"
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- [ ] Benefits connect to real desires
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- [ ] No impressive-but-empty statements
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## Prove It (Sweep 4)
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- [ ] Claims are substantiated
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- [ ] Social proof is specific and attributed
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- [ ] Numbers and stats have sources
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- [ ] No unearned superlatives
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## Specificity (Sweep 5)
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- [ ] Vague words replaced with concrete ones
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- [ ] Numbers and timeframes included
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- [ ] Generic statements made specific
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- [ ] Filler content removed
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## Heightened Emotion (Sweep 6)
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- [ ] Copy evokes feeling, not just information
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- [ ] Pain points feel real
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- [ ] Aspirations feel achievable
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- [ ] Emotion serves the message authentically
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## Zero Risk (Sweep 7)
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- [ ] Objections addressed near CTA
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- [ ] Trust signals present
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- [ ] Next steps are crystal clear
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- [ ] Risk reversals stated (guarantee, trial, etc.)
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## Final Checks
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- [ ] No typos or grammatical errors
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- [ ] Consistent formatting
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- [ ] Links work (if applicable)
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- [ ] Core message preserved through all edits
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