153 lines
3.8 KiB
Markdown
153 lines
3.8 KiB
Markdown
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# Attentive
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Full-service SMS marketing platform for mid-market and enterprise direct-to-consumer brands. Combines tooling with dedicated success teams.
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## Capabilities
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| Integration | Available | Notes |
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|-------------|-----------|-------|
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| API | ✓ | REST API |
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| MCP | - | Not available |
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| CLI | - | None |
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| SDK | - | Use API directly |
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## Authentication
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- **Type**: OAuth 2.0 or API Key (depending on integration type)
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- **Header**: `Authorization: Bearer {access_token}`
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- **Get credentials**: Account-level provisioning through Attentive integrations team
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- **Note**: API access requires partnership or eligible plan
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## Common Agent Operations
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### Subscribe a user
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```bash
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POST https://api.attentivemobile.com/v1/subscriptions
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{
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"user": {
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"phone": "+15551234567",
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"email": "user@example.com"
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},
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"signUpSourceId": "...",
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"subscriptionType": "MARKETING"
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}
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```
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Sign-up source ID determines opt-in attribution and compliance disclosure shown.
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### Unsubscribe
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```bash
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POST https://api.attentivemobile.com/v1/subscriptions/unsubscribe
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{
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"user": { "phone": "+15551234567" },
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"subscriptionType": "MARKETING"
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}
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```
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### Custom event tracking
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```bash
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POST https://api.attentivemobile.com/v1/events/custom
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{
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"user": { "phone": "+15551234567" },
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"type": "abandoned_cart",
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"properties": {
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"cart_value": 89.99,
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"items": ["Product A"]
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}
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}
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```
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### E-commerce events (purchase, add-to-cart, product view)
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```bash
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POST https://api.attentivemobile.com/v1/events/ecommerce/purchase
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{
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"user": { "phone": "+15551234567" },
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"items": [{
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"productId": "SKU-123",
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"name": "Product A",
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"price": { "value": 4999, "currency": "USD" },
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"quantity": 1
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}],
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"occurredAt": "2026-05-15T10:00:00Z"
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}
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```
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Similar endpoints for `/add_to_cart`, `/product_view`, `/checkout`.
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### Send transactional message
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```bash
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POST https://api.attentivemobile.com/v1/messages/transactional
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{
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"user": { "phone": "+15551234567" },
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"messageBody": "Your order #1234 shipped. Track: https://...",
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"type": "ORDER_SHIPPING"
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}
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```
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### List campaigns
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```bash
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GET https://api.attentivemobile.com/v1/campaigns
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```
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### Webhooks
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Subscribe to: `subscriber.created`, `subscriber.unsubscribed`, `message.sent`, `message.delivered`, `message.failed`, `conversion.attributed`.
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## API Pattern
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REST + JSON. Bearer auth. Webhook signature verification via HMAC-SHA256.
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## Key Features
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- Concierge sales (live agents responding via SMS)
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- Identity resolution (matching anonymous site visitors to phone numbers for retargeting)
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- Strong analytics + attribution (multi-touch, conversion path)
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- AI Journey AI / Pro AI (AI-generated send timing and copy)
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- Custom Audience Manager (advanced segmentation)
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- A/B testing built into campaign builder
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- Two-way SMS at scale
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- A2P 10DLC fully managed
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- Short code provisioning included on most plans
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- Dedicated CSM, copy support, strategy consults
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## Pricing
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- Custom contracts; typically $1K–$10K+/mo platform fee + per-send fees
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- Annual contracts standard
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- Pricing rarely makes sense for <50K active SMS subscribers
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- Negotiable based on volume and tier
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## When to Use
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- Mid-market+ DTC brand (50K+ active SMS subscribers, $5M+/yr revenue)
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- Want dedicated CSM and copy support, not just tooling
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- Need concierge two-way SMS at scale
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- Multi-channel ecom team that wants single-pane SMS-first platform
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- Want short code included rather than separately leased
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- Identity resolution / cross-device matching matters
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## When NOT to Use
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- Smaller brands — too expensive, overkill
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- Already on Klaviyo and SMS is secondary — Klaviyo SMS is simpler
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- Shopify-only and want depth — Postscript is more Shopify-native
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- Custom platform / B2B SaaS — Twilio
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## Relevant Skills
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- sms
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- emails (run alongside)
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- churn-prevention
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- customer-research (identity resolution data)
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