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# Postscript
SMS marketing platform built for Shopify direct-to-consumer brands. Deepest Shopify integration of any SMS platform.
## Capabilities
| Integration | Available | Notes |
|-------------|-----------|-------|
| API | ✓ | REST API |
| MCP | - | Not available |
| CLI | - | None |
| SDK | - | Use API directly |
## Authentication
- **Type**: API Key
- **Header**: `Authorization: Bearer {api_key}` or `X-Postscript-Api-Key: {api_key}`
- **Get key**: Postscript dashboard → Settings → API
- **Note**: Keys are scoped per shop
## Common Agent Operations
### Search subscribers
```bash
GET https://api.postscript.io/api/v2/subscribers?phone_number=%2B15551234567
```
### Create subscriber (opt-in)
```bash
POST https://api.postscript.io/api/v2/subscribers
{
"phone_number": "+15551234567",
"email": "user@example.com",
"first_name": "Jane",
"subscribed_at": "2026-05-15T10:00:00Z",
"opt_in_source": "checkout_keyword"
}
```
Must include valid opt-in metadata for TCPA compliance.
### Unsubscribe
```bash
DELETE https://api.postscript.io/api/v2/subscribers/{subscriberId}/subscription
```
### List keywords (e.g., JOIN, SAVE)
```bash
GET https://api.postscript.io/api/v2/keywords
```
### Send transactional message
```bash
POST https://api.postscript.io/api/v2/transactional/sms
{
"phone_number": "+15551234567",
"message": "Your order #1234 shipped. Track at https://..."
}
```
Transactional requires separate enablement; counts under transactional consent.
### List campaigns
```bash
GET https://api.postscript.io/api/v2/campaigns
```
### List automations (flows)
```bash
GET https://api.postscript.io/api/v2/automations
```
### Webhooks
Subscribe to events: `subscriber.created`, `subscriber.unsubscribed`, `message.delivered`, `message.failed`, `conversion.attributed`.
## API Pattern
REST + JSON. Standard `Bearer` auth. Pagination via `cursor` and `limit` (max 100).
## Key Features
- Native Shopify integration: purchases, abandoned carts, browse, product catalog auto-sync
- Strong abandoned cart and browse abandonment automation builders
- AI Reply (auto-reply trained on brand voice)
- Conversational SMS / live agent for two-way
- Opt-in tools: popups, keyword opt-in, checkout opt-in
- A2P 10DLC managed in-platform
- Reporting: revenue, click-through, conversion attribution, opt-out rate
## Pricing
- Plans: Starter (free, 1K msgs/mo), Growth ($100+/mo), Professional, Enterprise
- Per-send pricing on top: ~$0.015 SMS, ~$0.04 MMS
- Annual contracts standard at Growth+
- Pricing scales meaningfully past 50K subscribers
## When to Use
- Shopify DTC brand wanting SMS-specific tooling (vs combined email/SMS)
- Need deep abandoned cart, browse abandonment, post-purchase automation out of the box
- Want managed A2P 10DLC + compliance tools
- Mid-size DTC brand (10K500K SMS subscribers)
## When NOT to Use
- Non-Shopify ecom — integration is shallow
- Already on Klaviyo for email and SMS is secondary — Klaviyo SMS is simpler
- Mid-market/enterprise needing concierge support — Attentive
- Custom platform or B2B SaaS — Twilio
## Relevant Skills
- sms
- emails (run alongside via Klaviyo or similar)
- churn-prevention (win-back flows)
- onboarding (post-purchase activation)