From 0c166511c8b2d3caf4e3aa13e4490353fb7a1aed Mon Sep 17 00:00:00 2001 From: Corey Haines <34802794+coreyhaines31@users.noreply.github.com> Date: Wed, 27 May 2026 18:30:49 -0700 Subject: [PATCH] refactor: rename plan skill to marketing-plan Avoids name collision with Claude Codes built-in Plan agent and matches existing repo naming patterns (marketing-ideas, audit-marketing). - Renames skills/plan/ to skills/marketing-plan/ - Updates name field and slash-command references in SKILL.md - Updates canonical example reference in example-olo.md - Updates VERSIONS.md row and changelog entry Co-Authored-By: Claude Opus 4.7 --- VERSIONS.md | 4 ++-- skills/{plan => marketing-plan}/SKILL.md | 12 ++++++------ .../references/aarrr-framework.md | 0 .../references/client-types.md | 0 .../references/current-state-rubric.md | 0 .../references/example-olo.md | 2 +- .../references/funding-stage-unlocks.md | 0 .../references/idea-cross-reference.md | 0 .../references/measurement-framework.md | 0 .../references/methodology.md | 0 .../references/ops-stack-mapping.md | 0 .../references/plan-template.md | 0 12 files changed, 9 insertions(+), 9 deletions(-) rename skills/{plan => marketing-plan}/SKILL.md (98%) rename skills/{plan => marketing-plan}/references/aarrr-framework.md (100%) rename skills/{plan => marketing-plan}/references/client-types.md (100%) rename skills/{plan => marketing-plan}/references/current-state-rubric.md (100%) rename skills/{plan => marketing-plan}/references/example-olo.md (99%) rename skills/{plan => marketing-plan}/references/funding-stage-unlocks.md (100%) rename skills/{plan => marketing-plan}/references/idea-cross-reference.md (100%) rename skills/{plan => marketing-plan}/references/measurement-framework.md (100%) rename skills/{plan => marketing-plan}/references/methodology.md (100%) rename skills/{plan => marketing-plan}/references/ops-stack-mapping.md (100%) rename skills/{plan => marketing-plan}/references/plan-template.md (100%) diff --git a/VERSIONS.md b/VERSIONS.md index 815998e..956b234 100644 --- a/VERSIONS.md +++ b/VERSIONS.md @@ -27,12 +27,12 @@ Current versions of all skills. Agents can compare against local versions to che | launch | 2.0.0 | 2026-05-05 | | lead-magnets | 2.0.0 | 2026-05-05 | | marketing-ideas | 2.0.0 | 2026-05-05 | +| marketing-plan | 1.0.0 | 2026-05-27 | | marketing-psychology | 2.0.0 | 2026-05-05 | | onboarding | 2.0.0 | 2026-05-05 | | ads | 2.0.1 | 2026-05-26 | | paywalls | 2.0.0 | 2026-05-05 | | popups | 2.0.0 | 2026-05-05 | -| plan | 1.0.0 | 2026-05-27 | | pricing | 2.0.0 | 2026-05-05 | | product-marketing | 2.0.0 | 2026-05-05 | | programmatic-seo | 2.0.0 | 2026-05-05 | @@ -52,7 +52,7 @@ Current versions of all skills. Agents can compare against local versions to che ### 2.3.0 (2026-05-27) -- Added `plan` skill — comprehensive AARRR-structured marketing plan generator. Produces a 13-section Notion-paste-ready plan document (executive summary, strategic frame, current state, AARRR breakdown, 90-day roadmap, 12-month outlook with funding-stage capability unlocks, marketing operations stack mapping skills + MCPs to AARRR stages, tactical idea bank cross-referencing all 139 `marketing-ideas` to AARRR + client-specific status, measurement framework, RACI, open decisions). Customized for current budget, team, stage, and tooling stack. Three-phase workflow: INIT (research + intake), REVIEW (section-by-section walkthrough), FINALIZE (compile + verify + optional publish to shared repo). References include methodology, plan-template, aarrr-framework, current-state-rubric (mapping CF's audit-marketing 17-section rubric), ops-stack-mapping, idea-cross-reference (139-idea AARRR mapping), funding-stage-unlocks, measurement-framework, client-types (variations by B2B SaaS / D2C / hardware-hybrid / marketplace / dev tool / clinical / commerce), and example-olo (canonical reference plan from a real fCMO engagement). +- Added `marketing-plan` skill — comprehensive AARRR-structured marketing plan generator. Produces a 13-section Notion-paste-ready plan document (executive summary, strategic frame, current state, AARRR breakdown, 90-day roadmap, 12-month outlook with funding-stage capability unlocks, marketing operations stack mapping skills + MCPs to AARRR stages, tactical idea bank cross-referencing all 139 `marketing-ideas` to AARRR + client-specific status, measurement framework, RACI, open decisions). Customized for current budget, team, stage, and tooling stack. Three-phase workflow: INIT (research + intake), REVIEW (section-by-section walkthrough), FINALIZE (compile + verify + optional publish to shared repo). References include methodology, plan-template, aarrr-framework, current-state-rubric (mapping CF's audit-marketing 17-section rubric), ops-stack-mapping, idea-cross-reference (139-idea AARRR mapping), funding-stage-unlocks, measurement-framework, client-types (variations by B2B SaaS / D2C / hardware-hybrid / marketplace / dev tool / clinical / commerce), and example-olo (canonical reference plan from a real fCMO engagement). - Total skills: 43. ### 2.2.0 (2026-05-26) diff --git a/skills/plan/SKILL.md b/skills/marketing-plan/SKILL.md similarity index 98% rename from skills/plan/SKILL.md rename to skills/marketing-plan/SKILL.md index 2500963..8e8f8cb 100644 --- a/skills/plan/SKILL.md +++ b/skills/marketing-plan/SKILL.md @@ -1,5 +1,5 @@ --- -name: plan +name: marketing-plan version: 1.0.0 description: When the user needs to build a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," "fCMO plan," or wants a "comprehensive marketing strategy document." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and the 17-section audit-marketing rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For scoring current state, see audit-marketing. For positioning before planning, see positioning. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing. --- @@ -25,13 +25,13 @@ Invoke this skill when: ## How this skill is invoked ``` -/plan {client-name-or-domain} +/marketing-plan {client-name-or-domain} ``` Examples: -- `/plan olo.app` -- `/plan acme-saas` -- `/plan` (will prompt for client name) +- `/marketing-plan olo.app` +- `/marketing-plan acme-saas` +- `/marketing-plan` (will prompt for client name) On invocation, the skill auto-detects whether this is a new plan or an in-progress one: - If `~/marketing-plans/{client-slug}/` exists with a `research.md` or any phase markers, **resume** from the last completed phase. @@ -55,7 +55,7 @@ Present each section's draft in chat. For each section you can: - Add observations ("also mention Z") - Expand ("go deeper on this") -Save each confirmed section to the progress file as you go. The skill is resumable — if interrupted, run `/plan client-name` again to pick up at the next unfinished section. +Save each confirmed section to the progress file as you go. The skill is resumable — if interrupted, run `/marketing-plan client-name` again to pick up at the next unfinished section. ### Phase 3 — FINALIZE (compile + verify + publish) diff --git a/skills/plan/references/aarrr-framework.md b/skills/marketing-plan/references/aarrr-framework.md similarity index 100% rename from skills/plan/references/aarrr-framework.md rename to skills/marketing-plan/references/aarrr-framework.md diff --git a/skills/plan/references/client-types.md b/skills/marketing-plan/references/client-types.md similarity index 100% rename from skills/plan/references/client-types.md rename to skills/marketing-plan/references/client-types.md diff --git a/skills/plan/references/current-state-rubric.md b/skills/marketing-plan/references/current-state-rubric.md similarity index 100% rename from skills/plan/references/current-state-rubric.md rename to skills/marketing-plan/references/current-state-rubric.md diff --git a/skills/plan/references/example-olo.md b/skills/marketing-plan/references/example-olo.md similarity index 99% rename from skills/plan/references/example-olo.md rename to skills/marketing-plan/references/example-olo.md index f6f49e5..5fc426d 100644 --- a/skills/plan/references/example-olo.md +++ b/skills/marketing-plan/references/example-olo.md @@ -1,6 +1,6 @@ # Example — Olo Marketing Plan v1 -**This is the canonical reference example for the `/plan` skill.** It's the actual marketing plan produced for Olo, a clinically-validated spatial-audio nervous-system platform. The client and details are real; the plan was generated by walking the methodology in this skill end-to-end. +**This is the canonical reference example for the `/marketing-plan` skill.** It's the actual marketing plan produced for Olo, a clinically-validated spatial-audio nervous-system platform. The client and details are real; the plan was generated by walking the methodology in this skill end-to-end. Use this as the "what good looks like" reference when drafting a new plan. The structure, tone, depth, and operational specificity are the bar to clear. diff --git a/skills/plan/references/funding-stage-unlocks.md b/skills/marketing-plan/references/funding-stage-unlocks.md similarity index 100% rename from skills/plan/references/funding-stage-unlocks.md rename to skills/marketing-plan/references/funding-stage-unlocks.md diff --git a/skills/plan/references/idea-cross-reference.md b/skills/marketing-plan/references/idea-cross-reference.md similarity index 100% rename from skills/plan/references/idea-cross-reference.md rename to skills/marketing-plan/references/idea-cross-reference.md diff --git a/skills/plan/references/measurement-framework.md b/skills/marketing-plan/references/measurement-framework.md similarity index 100% rename from skills/plan/references/measurement-framework.md rename to skills/marketing-plan/references/measurement-framework.md diff --git a/skills/plan/references/methodology.md b/skills/marketing-plan/references/methodology.md similarity index 100% rename from skills/plan/references/methodology.md rename to skills/marketing-plan/references/methodology.md diff --git a/skills/plan/references/ops-stack-mapping.md b/skills/marketing-plan/references/ops-stack-mapping.md similarity index 100% rename from skills/plan/references/ops-stack-mapping.md rename to skills/marketing-plan/references/ops-stack-mapping.md diff --git a/skills/plan/references/plan-template.md b/skills/marketing-plan/references/plan-template.md similarity index 100% rename from skills/plan/references/plan-template.md rename to skills/marketing-plan/references/plan-template.md