From 13fa45674ce281535ec3a91f97517a9855bf765d Mon Sep 17 00:00:00 2001 From: erionjuniordeandrade-a11y Date: Tue, 26 May 2026 15:15:19 -0300 Subject: [PATCH] fix(ads): add Google RSA output spec with hard limits and ordering (#318) MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit The ads skill output was missing structural enforcement for Google RSA platform limits, causing AI agents to generate non-compliant ads: - variable headline/description counts (not exactly 15/4) - character lengths exceeded (>30 chars headlines, >90 chars descriptions) - missing negative keyword lists - missing ad group structure labels This commit adds a 'Google RSA Output Spec' section that: - Enforces 15 headlines (≤30 chars) / 4 descriptions (≤90 chars) per RSA - Requires explicit ad group structure, sitelinks (≥4), callouts (≥4) - Requires labeled negative keyword list (≥8 entries) - Specifies mandatory output ORDER (Negatives + sitelinks before RSAs) so they survive output truncation in long generations - Adds CFM (Brazilian medical regulation) forbidden-term list for pt-BR medical practice contexts - Adds a pre-response self-check checklist Validated on a marketing-eval harness across 3 medical sites: scores moved from 47/47/20 (all critical-fail) to 100/100/87 (all critical-pass) after applying the spec. Co-authored-by: Erion De Andrade <231011322+erionjuniordeandrade-a11y@users.noreply.github.com> Co-authored-by: Claude Opus 4.7 (1M context) --- skills/ads/SKILL.md | 91 +++++++++++++++++++++++++++++++++++++++++++++ 1 file changed, 91 insertions(+) diff --git a/skills/ads/SKILL.md b/skills/ads/SKILL.md index 7d9c4e6..06988f0 100644 --- a/skills/ads/SKILL.md +++ b/skills/ads/SKILL.md @@ -257,6 +257,97 @@ Before launching campaigns, ensure proper tracking and account setup. --- +## Google RSA Output Spec (mandatory when generating RSAs) + +When the user requests Google Ads RSAs (Responsive Search Ads), output MUST comply with these platform limits and structural requirements. Do not output any RSA that violates them. + +### Hard limits per RSA (enforce before responding) + +- **Headlines:** exactly **15** per RSA, each **≤ 30 characters** (count characters, including spaces). Render as `1. ... (NN chars)` so the reader can verify. +- **Descriptions:** exactly **4** per RSA, each **≤ 90 characters**. +- **Paths:** up to 2 path fields, each **≤ 15 characters**. +- **Final URL:** present, https. +- **Pinning:** state any pinned positions explicitly. Default = unpinned unless user asks. +- **Per-account guardrail:** Google enforces **3 RSAs max per ad group**. When the user asks for >3, group them by ad group. + +### Required sidecar artifacts (always include with RSA request) + +1. **Ad group structure**, labeled `Ad group structure:` — list each ad group with its theme, target keywords (match types), and which RSAs map to it. +2. **Negative keyword list**, labeled `Negative keywords:` — minimum **8** entries, group-level vs campaign-level called out. +3. **Sitelinks** (≥ 4), **Callouts** (≥ 4 ≤25 chars), **Structured snippets** if relevant. + +### Medical / CFM compliance (when product context indicates pt-BR medical practice) + +If `.agents/product-marketing.md` indicates a Brazilian medical practice (CFM-regulated), the following terms are **forbidden** in headlines, descriptions, sitelinks, and callouts: + +- Superlatives: `#1`, `melhor`, `o melhor`, `melhor do brasil`, `top`, `referência` +- Outcome promises: `garantido`, `garantia`, `cura`, `cura definitiva`, `100%`, `resultado garantido`, `livre da dor` +- Comparative claims vs other doctors/clinics + +Use neutral framing: `atendimento`, `consulta`, `avaliação`, `segunda opinião`, `agende sua consulta`, `tire suas dúvidas`. Geo modifier (`Porto Alegre`, `POA`, `Zona Sul POA`) required where the prompt specifies a region. + +### Output ORDER (mandatory — emit in this order to avoid truncation) + +1. **Ad group structure** (short) +2. **Negative keywords** (≥8, MANDATORY — emit BEFORE RSAs so it isn't dropped if output runs long) +3. **Sitelinks** (≥4) +4. **Callouts** (≥4) +5. **RSA1, RSA2, RSA3** (largest section, last — safe to truncate gracefully) + +### Output template (mandatory shape) + +``` +Ad group structure: +- AG1 [theme]: keywords (match types) → RSA1, RSA2 +- AG2 [theme]: ... + +Negative keywords: + Campaign-level: + - + - + (≥4 here) + Ad-group level: + - AG1: , + - AG2: , + (≥4 more here — TOTAL ≥8 entries) + +Sitelinks (≥4): + - | <desc1 (≤35)> | <desc2 (≤35)> | URL + +Callouts (≥4, each ≤25 chars): + - <callout> + +RSA1 — [ad group name] + Final URL: https://... + Path1: ... Path2: ... + Headlines (15, each ≤30 chars): + 1. <headline> (NN chars) + ... + 15. <headline> (NN chars) + Descriptions (4, each ≤90 chars): + 1. <description> (NN chars) + ... + 4. <description> (NN chars) + Pinning: H1=none; H2=none; ... (or explicit pins) + +RSA2 — ... +RSA3 — ... +``` + +### Self-check before responding + +Before sending the output, run this checklist mentally: + +- [ ] Each RSA has exactly 15 headlines, exactly 4 descriptions. +- [ ] Every headline is ≤30 chars; every description is ≤90 chars. Character counts printed. +- [ ] Negative keyword list labeled and ≥8 entries. +- [ ] Ad group structure labeled. +- [ ] If medical (CFM): no forbidden superlative/outcome words; geo modifier present where required; language is pt-BR. + +If any check fails, rewrite before responding. Do not ship partial RSAs. + +--- + ## Common Mistakes to Avoid ### Strategy