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feat: add lead-magnets skill (#177)

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* feat: add lead-magnets skill

Covers strategy for creating, gating, promoting, and measuring
downloadable/content-based lead magnets (ebooks, checklists, cheat
sheets, templates, swipe files, mini-courses, quizzes, webinars).

Includes format-guide and benchmarks reference files. Adds cross-
references in free-tool-strategy, email-sequence, and popup-cro.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

* fix: align H1 title with skill name

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

---------

Co-authored-by: Claude Sonnet 4.6 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
2026-03-13 15:21:10 -07:00
committed by GitHub
parent 51146da746
commit 1c32ad3dbf
6 changed files with 639 additions and 1 deletions
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skills/free-tool-strategy/SKILL.md
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---
name: free-tool-strategy
description: When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For content-based lead generation, see content-strategy.
description: When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
metadata:
version: 1.1.0
---
@@ -172,6 +172,7 @@ Rate each factor 1-5:
## Related Skills
- **lead-magnets**: For downloadable content lead magnets (ebooks, checklists, templates)
- **page-cro**: For optimizing the tool's landing page
- **seo-audit**: For SEO-optimizing the tool
- **analytics-tracking**: For measuring tool usage