feat: v2.0 skill renames and CRO consolidation (#291)
* feat: v2.0 skill renames and CRO consolidation BREAKING CHANGE: Users must reinstall skills after this update. ## Skill Renames (16) - ab-test-setup → ab-testing - analytics-tracking → analytics - aso-audit → aso - competitor-alternatives → competitors - email-sequence → emails - free-tool-strategy → free-tools - launch-strategy → launch - onboarding-cro → onboarding - paywall-upgrade-cro → paywalls - popup-cro → popups - pricing-strategy → pricing - product-marketing-context → product-marketing - referral-program → referrals - schema-markup → schema - signup-flow-cro → signup - social-content → social ## Consolidations (1) - page-cro + form-cro → cro (form content in references/form.md) ## Why 2.0? - Shorter, cleaner skill names - Consistent naming (no -strategy, -setup, -cro suffixes) - All cross-references updated across 100+ files Total skills: 40 Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com> * fix(v2.0): update evals for renamed skills, fix validate script, clear warnings - Update 32 evals.json files to reference new skill names (page-cro → cro, product-marketing-context → product-marketing, etc.) — these were missed in the initial v2.0 rename pass since only SKILL.md and marketplace.json were updated. - Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk so frontmatter extraction works on macOS. - Move Copy Editing Checklist (56 lines) to references/checklist.md to bring copy-editing SKILL.md under the 500-line limit (508 → 457). - Add "see X" pointers to marketing-psychology description for skill discovery (cro, pricing, copywriting). - Update skill-request.yml issue template placeholder (page-cro → cro). All 40 skills now pass validation with zero warnings. * fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md Adds 48 new eval cases (6 per skill) for skills that previously had no evals: aso, co-marketing, community-marketing, competitor-profiling, directory-submissions, image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases). Strips leftover frontmatter from skills/cro/references/form.md — it was inherited from the old form-cro SKILL.md before consolidation. Reference files don't need frontmatter. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): rename paid-ads → ads One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates the skill directory, SKILL.md frontmatter, evals.json, README skill table, the v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in related skills (ad-creative, aso, competitor-profiling, customer-research, lead-magnets, marketing-ideas) plus the tools/integrations guides. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside each SKILL.md was still on 1.x. That mismatch would have caused the update-check flow to perpetually report 'update available' since it compares VERSIONS.md against local SKILL.md metadata versions. Caught by codex review (P1). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): add legacy product-marketing-context.md filename fallback Before this fix, users upgrading from v1.x who had a `product-marketing-context.md` file would lose automatic context loading — every skill only checked the new `product-marketing.md` filename. Now all 40 skills also accept the legacy filename (in either `.agents/` or `.claude/`), and the README migration command covers both legacy and current filenames. Caught by codex review (P1 + P2). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): re-sort README skills table alphabetically, fix ads box width The skills table had a few entries out of alphabetical order from the renames (co-marketing was after cold-email, ads was at the renamed position). Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the ASCII flow diagram to keep the box width consistent. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array README upgrade guide now includes: - A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so users don't end up with both old and new folders side-by-side after upgrading - The full v1 to v2 rename map for reference - Existing product-marketing-context.md migration steps (preserved) sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json -- Claude Code's plugin schema discovers skills via the `skills/` directory, and the explicit array was failing validation. The script now refreshes the description count and strips the stale array if present. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> --------- Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
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Corey Haines
@@ -74,7 +74,7 @@ description: What this skill does and when to use it. Include trigger phrases.
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- No consecutive hyphens (`--`)
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- Must match parent directory name exactly
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**Valid**: `page-cro`, `email-sequence`, `ab-test-setup`
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**Valid**: `cro`, `emails`, `ab-testing`
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**Invalid**: `Page-CRO`, `-page`, `page--cro`
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### Optional Skill Directories
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@@ -124,7 +124,7 @@ The `description` is critical for skill discovery. Include:
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3. Related skills for scope boundaries
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```yaml
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description: When the user wants to optimize conversions on any marketing page. Use when the user says "CRO," "conversion rate optimization," "this page isn't converting." For signup flows, see signup-flow-cro.
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description: When the user wants to optimize conversions on any marketing page. Use when the user says "CRO," "conversion rate optimization," "this page isn't converting." For signup flows, see signup.
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```
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## Claude Code Plugin
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@@ -151,7 +151,7 @@ See [Claude Code plugins documentation](https://code.claude.com/docs/en/plugins.
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Follow the [Conventional Commits](https://www.conventionalcommits.org/) specification:
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- `feat: add skill-name skill`
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- `fix: improve clarity in page-cro`
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- `fix: improve clarity in cro`
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- `docs: update README`
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### Pull Request Checklist
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@@ -186,10 +186,10 @@ tools/
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### When to Use Tools
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Skills reference relevant tools for implementation. For example:
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- `referral-program` skill → rewardful, tolt, dub-co, mention-me guides
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- `analytics-tracking` skill → ga4, mixpanel, segment guides
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- `email-sequence` skill → customer-io, mailchimp, resend guides
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- `paid-ads` skill → google-ads, meta-ads, linkedin-ads guides
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- `referrals` skill → rewardful, tolt, dub-co, mention-me guides
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- `analytics` skill → ga4, mixpanel, segment guides
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- `emails` skill → customer-io, mailchimp, resend guides
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- `ads` skill → google-ads, meta-ads, linkedin-ads guides
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For tools without native MCP servers (HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion), Composio provides MCP access via a single server. See `tools/integrations/composio.md` for setup and `tools/composio/marketing-tools.md` for the full toolkit mapping.
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@@ -230,10 +230,10 @@ Claude Code supports embedding shell commands in SKILL.md using `` !`command` ``
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**Most useful application: auto-inject the product marketing context file**
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Instead of every skill telling the agent "go check if `.agents/product-marketing-context.md` exists and read it," you can inject it automatically:
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Instead of every skill telling the agent "go check if `.agents/product-marketing.md` exists and read it," you can inject it automatically:
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```markdown
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Product context: !`cat .agents/product-marketing-context.md 2>/dev/null || echo "No product context file found — ask the user about their product before proceeding."`
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Product context: !`cat .agents/product-marketing.md 2>/dev/null || echo "No product context file found — ask the user about their product before proceeding."`
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```
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Place this at the top of a skill's body (after frontmatter) to make context available immediately without any file-reading step.
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