feat: v2.0 skill renames and CRO consolidation (#291)
* feat: v2.0 skill renames and CRO consolidation BREAKING CHANGE: Users must reinstall skills after this update. ## Skill Renames (16) - ab-test-setup → ab-testing - analytics-tracking → analytics - aso-audit → aso - competitor-alternatives → competitors - email-sequence → emails - free-tool-strategy → free-tools - launch-strategy → launch - onboarding-cro → onboarding - paywall-upgrade-cro → paywalls - popup-cro → popups - pricing-strategy → pricing - product-marketing-context → product-marketing - referral-program → referrals - schema-markup → schema - signup-flow-cro → signup - social-content → social ## Consolidations (1) - page-cro + form-cro → cro (form content in references/form.md) ## Why 2.0? - Shorter, cleaner skill names - Consistent naming (no -strategy, -setup, -cro suffixes) - All cross-references updated across 100+ files Total skills: 40 Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com> * fix(v2.0): update evals for renamed skills, fix validate script, clear warnings - Update 32 evals.json files to reference new skill names (page-cro → cro, product-marketing-context → product-marketing, etc.) — these were missed in the initial v2.0 rename pass since only SKILL.md and marketplace.json were updated. - Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk so frontmatter extraction works on macOS. - Move Copy Editing Checklist (56 lines) to references/checklist.md to bring copy-editing SKILL.md under the 500-line limit (508 → 457). - Add "see X" pointers to marketing-psychology description for skill discovery (cro, pricing, copywriting). - Update skill-request.yml issue template placeholder (page-cro → cro). All 40 skills now pass validation with zero warnings. * fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md Adds 48 new eval cases (6 per skill) for skills that previously had no evals: aso, co-marketing, community-marketing, competitor-profiling, directory-submissions, image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases). Strips leftover frontmatter from skills/cro/references/form.md — it was inherited from the old form-cro SKILL.md before consolidation. Reference files don't need frontmatter. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): rename paid-ads → ads One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates the skill directory, SKILL.md frontmatter, evals.json, README skill table, the v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in related skills (ad-creative, aso, competitor-profiling, customer-research, lead-magnets, marketing-ideas) plus the tools/integrations guides. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside each SKILL.md was still on 1.x. That mismatch would have caused the update-check flow to perpetually report 'update available' since it compares VERSIONS.md against local SKILL.md metadata versions. Caught by codex review (P1). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): add legacy product-marketing-context.md filename fallback Before this fix, users upgrading from v1.x who had a `product-marketing-context.md` file would lose automatic context loading — every skill only checked the new `product-marketing.md` filename. Now all 40 skills also accept the legacy filename (in either `.agents/` or `.claude/`), and the README migration command covers both legacy and current filenames. Caught by codex review (P1 + P2). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): re-sort README skills table alphabetically, fix ads box width The skills table had a few entries out of alphabetical order from the renames (co-marketing was after cold-email, ads was at the renamed position). Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the ASCII flow diagram to keep the box width consistent. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array README upgrade guide now includes: - A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so users don't end up with both old and new folders side-by-side after upgrading - The full v1 to v2 rename map for reference - Existing product-marketing-context.md migration steps (preserved) sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json -- Claude Code's plugin schema discovers skills via the `skills/` directory, and the explicit array was failing validation. The script now refreshes the description count and strips the stale array if present. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> --------- Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
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Corey Haines
@@ -1,8 +1,8 @@
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---
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name: lead-magnets
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description: When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.
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description: When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.
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metadata:
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version: 1.0.0
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version: 2.0.0
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---
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# Lead Magnets
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@@ -12,7 +12,7 @@ You are an expert in lead magnet strategy. Your goal is to help plan lead magnet
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## Before Planning
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**Check for product marketing context first:**
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If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
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If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
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Gather this context (ask if not provided):
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@@ -116,7 +116,7 @@ Goal: Help implement. Remove friction to purchase.
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| Template | "Ready-to-Use Sales Email Templates" |
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| Free trial | "14-Day Free Trial" |
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| Implementation guide | "Migration Checklist: Switch in 30 Minutes" |
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| ROI calculator | "Calculate Your Savings" (→ see **free-tool-strategy**) |
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| ROI calculator | "Calculate Your Savings" (→ see **free-tools**) |
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---
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@@ -147,8 +147,8 @@ Rule of thumb: Ask for the minimum needed. Every extra field reduces conversion
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- Add social proof: "Downloaded by 5,000+ marketers"
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- Reduce risk: "No spam. Unsubscribe anytime."
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**For form optimization**: See **form-cro** skill
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**For popup implementation**: See **popup-cro** skill
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**For form optimization**: See **cro** skill
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**For popup implementation**: See **popups** skill
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---
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@@ -163,7 +163,7 @@ Rule of thumb: Ask for the minimum needed. Every extra field reduces conversion
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5. **Form** — Minimal fields, clear CTA button
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6. **FAQ** — Address hesitations (Is it really free? What format?)
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**For landing page optimization**: See **page-cro** skill
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**For landing page optimization**: See **cro** skill
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### Delivery Methods
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@@ -196,14 +196,14 @@ Don't waste the thank you page. After they've converted:
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- Trigger on exit intent or scroll depth
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- Match the popup offer to the page content
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- **See popup-cro** for implementation
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- **See popups** for implementation
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### Social Media
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- Share snippets and teasers from the lead magnet
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- Create carousel posts from key points
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- Use the lead magnet as the CTA in your bio/profile
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- **See social-content** for social strategy
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- **See social** for social strategy
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### Paid Promotion
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@@ -211,7 +211,7 @@ Don't waste the thank you page. After they've converted:
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- Google Ads for high-intent lead magnets (templates, tools)
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- LinkedIn for B2B lead magnets
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- Retarget blog visitors with lead magnet ads
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- **See paid-ads** for campaign strategy
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- **See ads** for campaign strategy
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### Partner Co-Promotion
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@@ -298,13 +298,13 @@ When creating a lead magnet strategy, provide:
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## Related Skills
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- **free-tool-strategy**: For interactive tools as lead magnets (calculators, graders, quizzes)
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- **free-tools**: For interactive tools as lead magnets (calculators, graders, quizzes)
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- **copywriting**: For writing the lead magnet content itself
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- **email-sequence**: For nurture sequences after lead capture
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- **page-cro**: For optimizing lead magnet landing pages
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- **popup-cro**: For popup-based lead capture
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- **form-cro**: For optimizing capture forms
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- **emails**: For nurture sequences after lead capture
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- **cro**: For optimizing lead magnet landing pages
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- **popups**: For popup-based lead capture
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- **cro**: For optimizing capture forms
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- **content-strategy**: For content planning and topic selection
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- **analytics-tracking**: For measuring lead magnet performance
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- **paid-ads**: For paid promotion of lead magnets
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- **social-content**: For social media promotion
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- **analytics**: For measuring lead magnet performance
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- **ads**: For paid promotion of lead magnets
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- **social**: For social media promotion
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