feat: v2.0 skill renames and CRO consolidation (#291)

* feat: v2.0 skill renames and CRO consolidation BREAKING CHANGE: Users must reinstall skills after this update. ## Skill Renames (16) - ab-test-setup → ab-testing - analytics-tracking → analytics - aso-audit → aso - competitor-alternatives → competitors - email-sequence → emails - free-tool-strategy → free-tools - launch-strategy → launch - onboarding-cro → onboarding - paywall-upgrade-cro → paywalls - popup-cro → popups - pricing-strategy → pricing - product-marketing-context → product-marketing - referral-program → referrals - schema-markup → schema - signup-flow-cro → signup - social-content → social ## Consolidations (1) - page-cro + form-cro → cro (form content in references/form.md) ## Why 2.0? - Shorter, cleaner skill names - Consistent naming (no -strategy, -setup, -cro suffixes) - All cross-references updated across 100+ files Total skills: 40 Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com> * fix(v2.0): update evals for renamed skills, fix validate script, clear warnings - Update 32 evals.json files to reference new skill names (page-cro → cro, product-marketing-context → product-marketing, etc.) — these were missed in the initial v2.0 rename pass since only SKILL.md and marketplace.json were updated. - Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk so frontmatter extraction works on macOS. - Move Copy Editing Checklist (56 lines) to references/checklist.md to bring copy-editing SKILL.md under the 500-line limit (508 → 457). - Add "see X" pointers to marketing-psychology description for skill discovery (cro, pricing, copywriting). - Update skill-request.yml issue template placeholder (page-cro → cro). All 40 skills now pass validation with zero warnings. * fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md Adds 48 new eval cases (6 per skill) for skills that previously had no evals: aso, co-marketing, community-marketing, competitor-profiling, directory-submissions, image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases). Strips leftover frontmatter from skills/cro/references/form.md — it was inherited from the old form-cro SKILL.md before consolidation. Reference files don't need frontmatter. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): rename paid-ads → ads One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates the skill directory, SKILL.md frontmatter, evals.json, README skill table, the v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in related skills (ad-creative, aso, competitor-profiling, customer-research, lead-magnets, marketing-ideas) plus the tools/integrations guides. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside each SKILL.md was still on 1.x. That mismatch would have caused the update-check flow to perpetually report 'update available' since it compares VERSIONS.md against local SKILL.md metadata versions. Caught by codex review (P1). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): add legacy product-marketing-context.md filename fallback Before this fix, users upgrading from v1.x who had a `product-marketing-context.md` file would lose automatic context loading — every skill only checked the new `product-marketing.md` filename. Now all 40 skills also accept the legacy filename (in either `.agents/` or `.claude/`), and the README migration command covers both legacy and current filenames. Caught by codex review (P1 + P2). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): re-sort README skills table alphabetically, fix ads box width The skills table had a few entries out of alphabetical order from the renames (co-marketing was after cold-email, ads was at the renamed position). Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the ASCII flow diagram to keep the box width consistent. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array README upgrade guide now includes: - A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so users don't end up with both old and new folders side-by-side after upgrading - The full v1 to v2 rename map for reference - Existing product-marketing-context.md migration steps (preserved) sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json -- Claude Code's plugin schema discovers skills via the `skills/` directory, and the explicit array was failing validation. The script now refreshes the description count and strips the stale array if present. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> --------- Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
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+# Platform Limits Reference
+
+Quick reference for hashtag limits, character counts, and visible text thresholds on each major social platform.
+
+---
+
+## Instagram
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | 5 (official limit) |
+| Recommended hashtags | 3 – 5 |
+| Max caption chars | 2,200 |
+| Visible before "more" | ~125 chars |
+
+---
+
+## Facebook
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | No official limit |
+| Recommended hashtags | 1 – 2 |
+| Max post chars | 63,206 |
+| Ideal for engagement | 40 – 80 chars |
+
+---
+
+## TikTok
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | 5 (since August 2025) |
+| Recommended hashtags | 3 – 5 |
+| Max caption chars | 4,000 |
+| Visible before "more" | ~150 chars |
+
+---
+
+## LinkedIn
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | No official limit |
+| Recommended hashtags | 3 – 5 |
+| Max post chars | 3,000 |
+| Visible before "more" | ~210 chars |
+
+---
+
+## Twitter/X
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | No official limit |
+| Recommended hashtags | 1 – 2 |
+| Max tweet chars | 280 (standard) / 25,000 (Premium+) |
+| Visible before "more" | Full tweet (280 standard) |
+
+---
+
+## YouTube
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | 15 (exceeding this causes YouTube to ignore ALL hashtags) |
+| Recommended hashtags | 3 – 5 |
+| Max title chars | 100 (visible before truncation: ~70) |
+| Max description chars | 5,000 |
+| Visible before "Show more" | ~100 chars |
+
+> The first 3 hashtags in the description automatically appear above the title as clickable links. For Shorts, use 1 – 5 hashtags.
+
+---
+
+## Pinterest
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | 20 per pin |
+| Recommended hashtags | 2 – 5 |
+| Max pin title chars | 100 |
+| Max description chars | 500 |
+| Visible before "More" | ~50 chars (desktop) |
+
+> Pinterest has deprioritized hashtags. Focus on keywords as natural sentences within the description for better SEO instead of relying on hashtags.
+
+---
+
+## Threads (Meta)
+
+| Element | Limit |
+|---------|-------|
+| Max hashtags | 1 per post (topic tag) |
+| Recommended hashtags | 1 |
+| Max post chars | 500 |
+| Max with text attachment | 10,500 (500 + 10,000 expandable) |
+| Visible without expanding | First ~1 – 2 lines |
+
+> Threads limits topic tags to one per post. The platform is not hashtag-driven — the algorithm prioritizes content from followed accounts mixed with recommendations.
+
+---
+
+## Usage Tips
+
+- **Hashtags count against character limits** on all platforms
+- **Front-load your message** before the "more" truncation point
+- On Instagram and TikTok, fewer hashtags now outperform hashtag-stuffing
+- On LinkedIn, hashtags at the end of the post perform better than inline
+- On Facebook, hashtags have minimal impact on reach — use sparingly
@@ -0,0 +1,170 @@
+# Platform-Specific Strategy Guide
+
+Detailed strategies for each major social platform.
+
+## Contents
+- LinkedIn
+- Twitter/X
+- Instagram
+- TikTok
+- Facebook
+
+## LinkedIn
+
+**Best for:** B2B, thought leadership, professional networking, recruiting
+**Audience:** Professionals, decision-makers, job seekers
+**Posting frequency:** 3-5x per week
+**Best times:** Tuesday-Thursday, 7-8am, 12pm, 5-6pm
+
+**What works:**
+- Personal stories with business lessons
+- Contrarian takes on industry topics
+- Behind-the-scenes of building a company
+- Data and original insights
+- Carousel posts (document format)
+- Polls that spark discussion
+
+**What doesn't:**
+- Overly promotional content
+- Generic motivational quotes
+- Links in the main post (kills reach)
+- Corporate speak without personality
+
+**Format tips:**
+- First line is everything (hook before "see more")
+- Use line breaks for readability
+- 1,200-1,500 characters performs well
+- Put links in comments, not post body
+- Tag people sparingly and genuinely
+
+**Algorithm tips:**
+- First hour engagement matters most
+- Comments > reactions > clicks
+- Dwell time (people reading) signals quality
+- No external links in post body
+- Document posts (carousels) get strong reach
+- Polls drive engagement but don't build authority
+
+---
+
+## Twitter/X
+
+**Best for:** Tech, media, real-time commentary, community building
+**Audience:** Tech-savvy, news-oriented, niche communities
+**Posting frequency:** 3-10x per day (including replies)
+**Best times:** Varies by audience; test and measure
+
+**What works:**
+- Hot takes and opinions
+- Threads that teach something
+- Behind-the-scenes moments
+- Engaging with others' content
+- Memes and humor (if on-brand)
+- Real-time commentary on events
+
+**What doesn't:**
+- Pure self-promotion
+- Threads without a strong hook
+- Ignoring replies and mentions
+- Scheduling everything (no real-time presence)
+
+**Format tips:**
+- Tweets under 100 characters get more engagement
+- Threads: Hook in tweet 1, promise value, deliver
+- Quote tweets with added insight beat plain retweets
+- Use visuals to stop the scroll
+
+**Algorithm tips:**
+- Replies and quote tweets build authority
+- Threads keep people on platform (rewarded)
+- Images and video get more reach
+- Engagement in first 30 min matters
+- Twitter Blue/Premium may boost reach
+
+---
+
+## Instagram
+
+**Best for:** Visual brands, lifestyle, e-commerce, younger demographics
+**Audience:** 18-44, visual-first consumers
+**Posting frequency:** 1-2 feed posts per day, 3-10 Stories per day
+**Best times:** 11am-1pm, 7-9pm
+
+**What works:**
+- High-quality visuals
+- Behind-the-scenes Stories
+- Reels (short-form video)
+- Carousels with value
+- User-generated content
+- Interactive Stories (polls, questions)
+
+**What doesn't:**
+- Low-quality images
+- Too much text in images
+- Ignoring Stories and Reels
+- Only promotional content
+
+**Format tips:**
+- Reels get 2x reach of static posts
+- First frame of Reels must hook
+- Carousels: 10 slides with educational content
+- Use all Story features (polls, links, etc.)
+
+**Algorithm tips:**
+- Reels heavily prioritized over static posts
+- Saves and shares > likes
+- Stories keep you top of feed
+- Consistency matters more than perfection
+- Use all features (polls, questions, etc.)
+
+---
+
+## TikTok
+
+**Best for:** Brand awareness, younger audiences, viral potential
+**Audience:** 16-34, entertainment-focused
+**Posting frequency:** 1-4x per day
+**Best times:** 7-9am, 12-3pm, 7-11pm
+
+**What works:**
+- Native, unpolished content
+- Trending sounds and formats
+- Educational content in entertaining wrapper
+- POV and day-in-the-life content
+- Responding to comments with videos
+- Duets and stitches
+
+**What doesn't:**
+- Overly produced content
+- Ignoring trends
+- Hard selling
+- Repurposed horizontal video
+
+**Format tips:**
+- Hook in first 1-2 seconds
+- Keep it under 30 seconds to start
+- Vertical only (9:16)
+- Use trending sounds
+- Post consistently to train algorithm
+
+---
+
+## Facebook
+
+**Best for:** Communities, local businesses, older demographics, groups
+**Audience:** 25-55+, community-oriented
+**Posting frequency:** 1-2x per day
+**Best times:** 1-4pm weekdays
+
+**What works:**
+- Facebook Groups (community)
+- Native video
+- Live video
+- Local content and events
+- Discussion-prompting questions
+
+**What doesn't:**
+- Links to external sites (reach killer)
+- Pure promotional content
+- Ignoring comments
+- Cross-posting from other platforms without adaptation
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+# Post Format Templates
+
+Ready-to-use templates for different platforms and content types.
+
+## Contents
+- LinkedIn Post Templates (The Story Post, The Contrarian Take, The List Post, The How-To)
+- Twitter/X Thread Templates (The Tutorial Thread, The Story Thread, The Breakdown Thread)
+- Instagram Templates (The Carousel Hook, The Reel Script)
+- Hook Formulas (Curiosity Hooks, Story Hooks, Value Hooks, Contrarian Hooks, Social Proof Hooks)
+
+## LinkedIn Post Templates
+
+### The Story Post
+```
+[Hook: Unexpected outcome or lesson]
+
+[Set the scene: When/where this happened]
+
+[The challenge you faced]
+
+[What you tried / what happened]
+
+[The turning point]
+
+[The result]
+
+[The lesson for readers]
+
+[Question to prompt engagement]
+```
+
+### The Contrarian Take
+```
+[Unpopular opinion stated boldly]
+
+Here's why:
+
+[Reason 1]
+[Reason 2]
+[Reason 3]
+
+[What you recommend instead]
+
+[Invite discussion: "Am I wrong?"]
+```
+
+### The List Post
+```
+[X things I learned about [topic] after [credibility builder]:
+
+1. [Point] — [Brief explanation]
+
+2. [Point] — [Brief explanation]
+
+3. [Point] — [Brief explanation]
+
+[Wrap-up insight]
+
+Which resonates most with you?
+```
+
+### The How-To
+```
+How to [achieve outcome] in [timeframe]:
+
+Step 1: [Action]
+↳ [Why this matters]
+
+Step 2: [Action]
+↳ [Key detail]
+
+Step 3: [Action]
+↳ [Common mistake to avoid]
+
+[Result you can expect]
+
+[CTA or question]
+```
+
+---
+
+## Twitter/X Thread Templates
+
+### The Tutorial Thread
+```
+Tweet 1: [Hook + promise of value]
+
+"Here's exactly how to [outcome] (step-by-step):"
+
+Tweet 2-7: [One step per tweet with details]
+
+Final tweet: [Summary + CTA]
+
+"If this was helpful, follow me for more on [topic]"
+```
+
+### The Story Thread
+```
+Tweet 1: [Intriguing hook]
+
+"[Time] ago, [unexpected thing happened]. Here's the full story:"
+
+Tweet 2-6: [Story beats, building tension]
+
+Tweet 7: [Resolution and lesson]
+
+Final tweet: [Takeaway + engagement ask]
+```
+
+### The Breakdown Thread
+```
+Tweet 1: [Company/person] just [did thing].
+
+Here's why it's genius (and what you can learn):
+
+Tweet 2-6: [Analysis points]
+
+Tweet 7: [Your key takeaway]
+
+"[Related insight + follow CTA]"
+```
+
+---
+
+## Instagram Templates
+
+### The Carousel Hook
+```
+[Slide 1: Bold statement or question]
+[Slides 2-9: One point per slide, visual + text]
+[Slide 10: Summary + CTA]
+
+Caption: [Expand on the topic, add context, include CTA]
+```
+
+### The Reel Script
+```
+Hook (0-2 sec): [Pattern interrupt or bold claim]
+Setup (2-5 sec): [Context for the tip]
+Value (5-25 sec): [The actual advice/content]
+CTA (25-30 sec): [Follow, comment, share, link]
+```
+
+---
+
+## Hook Formulas
+
+The first line determines whether anyone reads the rest.
+
+### Curiosity Hooks
+- "I was wrong about [common belief]."
+- "The real reason [outcome] happens isn't what you think."
+- "[Impressive result] — and it only took [surprisingly short time]."
+- "Nobody talks about [insider knowledge]."
+
+### Story Hooks
+- "Last week, [unexpected thing] happened."
+- "I almost [big mistake/failure]."
+- "3 years ago, I [past state]. Today, [current state]."
+- "[Person] told me something I'll never forget."
+
+### Value Hooks
+- "How to [desirable outcome] (without [common pain]):"
+- "[Number] [things] that [outcome]:"
+- "The simplest way to [outcome]:"
+- "Stop [common mistake]. Do this instead:"
+
+### Contrarian Hooks
+- "Unpopular opinion: [bold statement]"
+- "[Common advice] is wrong. Here's why:"
+- "I stopped [common practice] and [positive result]."
+- "Everyone says [X]. The truth is [Y]."
+
+### Social Proof Hooks
+- "We [achieved result] in [timeframe]. Here's the full story:"
+- "[Number] people asked me about [topic]. Here's my answer:"
+- "[Authority figure] taught me [lesson]."
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+# Reverse Engineering Viral Content
+
+Instead of guessing what works, systematically analyze top-performing content in your niche and extract proven patterns.
+
+## Contents
+- The 6-Step Framework (Niche ID, Scrape, Analyze, Playbook, Layer Voice, Convert)
+- The Formula
+- Reverse Engineering Checklist
+
+## The 6-Step Framework
+
+### 1. NICHE ID — Find Top Creators
+
+Identify 10-20 creators in your space who consistently get high engagement:
+
+**Selection criteria:**
+- Posting consistently (3+ times/week)
+- High engagement rate relative to follower count
+- Audience overlap with your target market
+- Mix of established and rising creators
+
+**Where to find them:**
+- LinkedIn: Search by industry keywords, check "People also viewed"
+- Twitter/X: Check who your target audience follows and engages with
+- Use tools like SparkToro, Followerwonk, or manual research
+- Look at who gets featured in industry newsletters
+
+### 2. SCRAPE — Collect Posts at Scale
+
+Gather 500-1000+ posts from your identified creators for analysis:
+
+**Tools:**
+- **Apify** — LinkedIn scraper, Twitter scraper actors
+- **Phantom Buster** — Multi-platform automation
+- **Export tools** — Platform-specific export features
+- **Manual collection** — For smaller datasets, copy/paste into spreadsheet
+
+**Data to collect:**
+- Post text/content
+- Engagement metrics (likes, comments, shares, saves)
+- Post format (text-only, carousel, video, image)
+- Posting time/day
+- Hook/first line
+- CTA used
+- Topic/theme
+
+### 3. ANALYZE — Extract What Actually Works
+
+Sort and analyze the data to find patterns:
+
+**Quantitative analysis:**
+- Rank posts by engagement rate
+- Identify top 10% performers
+- Look for format patterns (do carousels outperform?)
+- Check timing patterns (best days/times)
+- Compare topic performance
+
+**Qualitative analysis:**
+- What hooks do top posts use?
+- How long are high-performing posts?
+- What emotional triggers appear?
+- What formats repeat?
+- What topics consistently perform?
+
+**Questions to answer:**
+- What's the average length of top posts?
+- Which hook types appear most in top 10%?
+- What CTAs drive most comments?
+- What topics get saved/shared most?
+
+### 4. PLAYBOOK — Codify Patterns
+
+Document repeatable patterns you can use:
+
+**Hook patterns to codify:**
+```
+Pattern: "I [unexpected action] and [surprising result]"
+Example: "I stopped posting daily and my engagement doubled"
+Why it works: Curiosity gap + contrarian
+
+Pattern: "[Specific number] [things] that [outcome]:"
+Example: "7 pricing mistakes that cost me $50K:"
+Why it works: Specificity + loss aversion
+
+Pattern: "[Controversial take]"
+Example: "Cold outreach is dead."
+Why it works: Pattern interrupt + invites debate
+```
+
+**Format patterns:**
+- Carousel: Hook slide → Problem → Solution steps → CTA
+- Thread: Hook → Promise → Deliver → Recap → CTA
+- Story post: Hook → Setup → Conflict → Resolution → Lesson
+
+**CTA patterns:**
+- Question: "What would you add?"
+- Agreement: "Agree or disagree?"
+- Share: "Tag someone who needs this"
+- Save: "Save this for later"
+
+### 5. LAYER VOICE — Apply Direct Response Principles
+
+Take proven patterns and make them yours with these voice principles:
+
+**"Smart friend who figured something out"**
+- Write like you're texting advice to a friend
+- Share discoveries, not lectures
+- Use "I found that..." not "You should..."
+- Be helpful, not preachy
+
+**Specific > Vague**
+```
+❌ "I made good revenue"
+✅ "I made $47,329"
+
+❌ "It took a while"
+✅ "It took 47 days"
+
+❌ "A lot of people"
+✅ "2,847 people"
+```
+
+**Short. Breathe. Land.**
+- One idea per sentence
+- Use line breaks liberally
+- Let important points stand alone
+- Create rhythm: short, short, longer explanation
+
+```
+❌ "I spent three years building my business the wrong way before I finally realized that the key to success was focusing on fewer things and doing them exceptionally well."
+
+✅ "I built wrong for 3 years.
+
+Then I figured it out.
+
+Focus on less.
+Do it exceptionally well.
+
+Everything changed."
+```
+
+**Write from emotion**
+- Start with how you felt, not what you did
+- Use emotional words: frustrated, excited, terrified, obsessed
+- Show vulnerability when authentic
+- Connect the feeling to the lesson
+
+```
+❌ "Here's what I learned about pricing"
+
+✅ "I was terrified to raise my prices.
+
+My hands were shaking when I sent the email.
+
+Here's what happened..."
+```
+
+### 6. CONVERT — Turn Attention into Action
+
+Bridge from engagement to business results:
+
+**Soft conversions:**
+- Newsletter signups in bio/comments
+- Free resource offers in follow-up comments
+- DM triggers ("Comment X and I'll send you...")
+- Profile visits → optimized profile with clear CTA
+
+**Direct conversions:**
+- Link in comments (not post body on LinkedIn)
+- Contextual product mentions within valuable content
+- Case study posts that naturally showcase your work
+- "If you want help with this, DM me" (sparingly)
+
+---
+
+## The Formula
+
+```
+1. Find what's already working (don't guess)
+2. Extract the patterns (hooks, formats, CTAs)
+3. Layer your authentic voice on top
+4. Test and iterate based on your own data
+```
+
+## Reverse Engineering Checklist
+
+- [ ] Identified 10-20 top creators in niche
+- [ ] Collected 500+ posts for analysis
+- [ ] Ranked by engagement rate
+- [ ] Documented top 10 hook patterns
+- [ ] Documented top 5 format patterns
+- [ ] Documented top 5 CTA patterns
+- [ ] Created voice guidelines (specificity, brevity, emotion)
+- [ ] Built template library from patterns
+- [ ] Set up tracking for your own content performance
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+# Short-Form Video: Hooks, Scripts & Strategy
+
+Detailed reference for creating short-form video content on TikTok, Instagram Reels, and YouTube Shorts.
+
+---
+
+## Video Hook Library
+
+### Curiosity Hooks (Best for engagement)
+
+**The "Secret" Formula:**
+- "The secret to [outcome] that nobody talks about"
+- "I found the hidden feature in [product/platform] that changes everything"
+- "I can't believe this actually works..."
+
+**The Unexpected Discovery:**
+- "I tried [thing] for 30 days and I was NOT expecting this"
+- "This completely changed how I think about [topic]"
+- "Nobody talks about this, but..."
+
+**The Question:**
+- "Why does nobody talk about this?"
+- "Am I the only one who didn't know this?"
+- "The reason [common thing] doesn't work is..."
+
+### Value Hooks (Best for saves)
+
+**The Promise:**
+- "How to [achieve outcome] in [specific timeframe]"
+- "[Number] [things] that will [benefit]"
+- "Everything you need to know about [topic] in 60 seconds"
+
+**The Hack/Shortcut:**
+- "[Outcome] hack that actually works"
+- "The [adjective] way to [outcome]"
+- "If you're struggling with [problem], watch this"
+
+**The Warning:**
+- "Stop doing [common practice] — here's why"
+- "[Number] mistakes that are killing your [results]"
+- "Why [thing you think is good] is actually hurting you"
+
+### Story Hooks (Best for watch time)
+
+**The Transformation:**
+- "3 months ago, I [bad state]. Today, I [good state]."
+- "Here's how I went from [before] to [after]"
+- "I used to think [old belief]. Then [event] changed everything."
+
+**The Failure:**
+- "I made a huge mistake with [topic]"
+- "Here's why I stopped [common practice]"
+- "I lost [something significant] because of this mistake"
+
+**The Journey:**
+- "So this just happened..."
+- "This changed everything for me"
+- "Let me tell you about the time I [interesting situation]"
+
+### Controversial Hooks (Best for comments)
+
+- "Unpopular opinion: [bold statement]"
+- "[Common advice] is actually wrong"
+- "I'm going to get hate for this, but..."
+- "Most [audience] get this completely wrong"
+
+---
+
+## Scripting Template
+
+```markdown
+## Video: [Working Title]
+
+**Platform:** TikTok / Reels / Shorts
+**Length:** XX seconds
+**Format:** [Talking head / Slideshow / Demo / Screen recording]
+
+### Hook (0-3 sec)
+- Visual: [What viewer sees]
+- Audio: [What they hear]
+- Text overlay: [On-screen text]
+
+### Body (3-X sec)
+- [Timestamp] - [What happens/what you say]
+- [Timestamp] - [Next beat]
+- [Continue...]
+
+### CTA (final 3-5 sec)
+- Verbal: [What you say]
+- Text: [On-screen text]
+- Action: [Follow, comment, link in bio, etc.]
+
+### Production Notes
+- Music/sound: [Trending sound or music choice]
+- B-roll needed: [List any clips needed]
+- Graphics: [Any text animations or overlays]
+```
+
+---
+
+## Additional Video Structures
+
+### The Story Arc (45-60 sec)
+
+```
+[0-3s]  Hook: Tease the outcome
+[3-15s] Setup: Context and stakes
+[15-45s] Journey: What happened
+[45-55s] Resolution: The result
+[55-60s] Lesson/CTA
+```
+
+Best for: Personal stories, case studies, testimonials
+
+### The POV/Skit (15-30 sec)
+
+```
+[0-3s]  Setup: Text overlay sets the scene
+[3-25s] Performance: Act out the relatable scenario
+[25-30s] Punchline or twist
+```
+
+Best for: Relatable content, humor, niche communities
+
+---
+
+## Visual Patterns
+
+### Talking Head
+- Good lighting (ring light or window light)
+- Eye contact with camera
+- Hand gestures for emphasis
+- Interesting background (bookshelf, plants, studio setup)
+
+### Slideshow/Carousel Video
+- Strong visual on each slide (2-4 seconds per slide)
+- Text overlays with key points
+- Consistent style/branding
+- Voiceover or trending sound
+
+### Screen Recording
+- Zoom in on important areas
+- Add cursor highlight or click animations
+- Keep movements smooth and intentional
+- Overlay your face in corner (optional but boosts engagement)
+
+### B-Roll Heavy
+- Show don't tell
+- Quick cuts (1-3 seconds per shot)
+- Match cuts to voiceover beats
+- Mix wide, medium, and close-up shots
+
+---
+
+## Audio Strategy
+
+### When to Use Trending Sounds
+- Entertainment/lifestyle content where the sound fits your message
+- When the trend is still rising (check platform trending pages)
+- Don't use when it distracts from your message or is already declining
+
+### When to Use Original Audio
+- Educational content where you're speaking
+- Storytimes and personal narratives
+- Product demos and tutorials
+- Building a recognizable brand voice
+
+### Voiceover Tips
+- Speak slightly faster than normal conversation
+- Vary your tone — avoid monotone delivery
+- Pause for emphasis on key points
+- Record in a quiet space, use noise removal
+- AI voices work for faceless content (ElevenLabs, etc.)
+
+### Music Selection
+- Match energy to content (upbeat for tips, emotional for stories)
+- Avoid copyrighted music on Reels/Shorts
+- Use platform music libraries for safety
+- Lower music volume under voiceover (ducking)
+
+---
+
+## Posting Strategy
+
+### Optimal Posting Times (test your audience)
+
+| Platform | Best Times (local) |
+|----------|-------------------|
+| TikTok | 7-9 AM, 12-3 PM, 7-11 PM |
+| Reels | 9 AM, 12 PM, 7-9 PM |
+| Shorts | 12-3 PM, 7-9 PM |
+
+### Frequency Recommendations
+
+| Goal | Minimum | Optimal |
+|------|---------|---------|
+| Growing | 1/day | 2-4/day |
+| Maintaining | 3/week | 1/day |
+| Testing | 2/week | 5/week |
+
+### Batch Creation Workflow
+
+1. **Ideate** (30 min): Generate 10-20 concepts
+2. **Script** (1 hour): Write scripts for 5-10 videos
+3. **Batch film** (2 hours): Record all talking head content
+4. **Edit** (2-3 hours): Edit and add captions
+5. **Schedule** (30 min): Queue for optimal times
+
+---
+
+## Analytics & Iteration
+
+### Metrics That Matter
+
+| Metric | What It Tells You |
+|--------|-------------------|
+| Watch time % | Is content engaging throughout? |
+| Completion rate | Did hook + content deliver? |
+| Saves | Is content valuable enough to revisit? |
+| Shares | Is content worth spreading? |
+| Comments | Did content spark conversation? |
+| Follows | Did viewer want more from you? |
+
+### What to Test
+
+1. **Hooks**: Same content, different opening
+2. **Length**: 15 sec vs 30 sec vs 60 sec
+3. **Format**: Talking head vs slideshow vs demo
+4. **Time**: Morning vs afternoon vs evening
+5. **CTA**: Different calls to action
+
+### When to Pivot
+
+- 5+ videos with <1% completion rate → change hooks
+- High views but low follows → check CTA and content-audience fit
+- High saves but low shares → content is valuable but not social
+- Lots of comments but negative → lean into controversy or adjust tone