feat: v2.0 skill renames and CRO consolidation (#291)

* feat: v2.0 skill renames and CRO consolidation

BREAKING CHANGE: Users must reinstall skills after this update.

## Skill Renames (16)
- ab-test-setup → ab-testing
- analytics-tracking → analytics
- aso-audit → aso
- competitor-alternatives → competitors
- email-sequence → emails
- free-tool-strategy → free-tools
- launch-strategy → launch
- onboarding-cro → onboarding
- paywall-upgrade-cro → paywalls
- popup-cro → popups
- pricing-strategy → pricing
- product-marketing-context → product-marketing
- referral-program → referrals
- schema-markup → schema
- signup-flow-cro → signup
- social-content → social

## Consolidations (1)
- page-cro + form-cro → cro (form content in references/form.md)

## Why 2.0?
- Shorter, cleaner skill names
- Consistent naming (no -strategy, -setup, -cro suffixes)
- All cross-references updated across 100+ files

Total skills: 40

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

* fix(v2.0): update evals for renamed skills, fix validate script, clear warnings

- Update 32 evals.json files to reference new skill names (page-cro → cro,
  product-marketing-context → product-marketing, etc.) — these were missed
  in the initial v2.0 rename pass since only SKILL.md and marketplace.json
  were updated.
- Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk
  so frontmatter extraction works on macOS.
- Move Copy Editing Checklist (56 lines) to references/checklist.md to
  bring copy-editing SKILL.md under the 500-line limit (508 → 457).
- Add "see X" pointers to marketing-psychology description for skill
  discovery (cro, pricing, copywriting).
- Update skill-request.yml issue template placeholder (page-cro → cro).

All 40 skills now pass validation with zero warnings.

* fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md

Adds 48 new eval cases (6 per skill) for skills that previously had no evals:
aso, co-marketing, community-marketing, competitor-profiling, directory-submissions,
image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases).

Strips leftover frontmatter from skills/cro/references/form.md — it was inherited
from the old form-cro SKILL.md before consolidation. Reference files don't need
frontmatter.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): rename paid-ads → ads

One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates
the skill directory, SKILL.md frontmatter, evals.json, README skill table, the
v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in
related skills (ad-creative, aso, competitor-profiling, customer-research,
lead-magnets, marketing-ideas) plus the tools/integrations guides.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills

VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside
each SKILL.md was still on 1.x. That mismatch would have caused the update-check
flow to perpetually report 'update available' since it compares VERSIONS.md
against local SKILL.md metadata versions.

Caught by codex review (P1).

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): add legacy product-marketing-context.md filename fallback

Before this fix, users upgrading from v1.x who had a `product-marketing-context.md`
file would lose automatic context loading — every skill only checked the new
`product-marketing.md` filename. Now all 40 skills also accept the legacy
filename (in either `.agents/` or `.claude/`), and the README migration command
covers both legacy and current filenames.

Caught by codex review (P1 + P2).

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): re-sort README skills table alphabetically, fix ads box width

The skills table had a few entries out of alphabetical order from the renames
(co-marketing was after cold-email, ads was at the renamed position).
Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the
ASCII flow diagram to keep the box width consistent.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array

README upgrade guide now includes:
- A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so
  users don't end up with both old and new folders side-by-side after upgrading
- The full v1 to v2 rename map for reference
- Existing product-marketing-context.md migration steps (preserved)

sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json --
Claude Code's plugin schema discovers skills via the `skills/` directory, and the
explicit array was failing validation. The script now refreshes the description
count and strips the stale array if present.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

---------

Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>

tools/integrations/activecampaign.md

@@ -330,7 +330,7 @@ ActiveCampaign uses REST with resource wrapping (e.g., `{ "contact": {...} }`).
 
 ## Relevant Skills
 
-- email-sequence
+- emails
 - lifecycle-marketing
 - crm-integration
 - sales-pipeline

tools/integrations/adobe-analytics.md

@@ -151,6 +151,6 @@ s.tl(this, 'o', 'Button Click');
 
 ## Relevant Skills
 
-- analytics-tracking
-- ab-test-setup
-- paid-ads
+- analytics
+- ab-testing
+- ads

tools/integrations/ahrefs.md

@@ -139,4 +139,4 @@ Authorization: Bearer {api_token}
 
 - seo-audit
 - content-strategy
-- competitor-alternatives
+- competitors

tools/integrations/amplitude.md

@@ -130,6 +130,6 @@ amplitude.track('Feature Used', {
 
 ## Relevant Skills
 
-- analytics-tracking
-- ab-test-setup
-- onboarding-cro
+- analytics
+- ab-testing
+- onboarding

tools/integrations/apollo.md

@@ -145,4 +145,4 @@ POST https://api.apollo.io/api/v1/organizations/enrich
 - lead-enrichment
 - lead-scoring
 - cold-email
-- competitor-alternatives
+- competitors

tools/integrations/beehiiv.md

@@ -151,7 +151,7 @@ All endpoints are scoped to a publication. The publication ID is a required path
 
 ## Relevant Skills
 
-- email-sequence
+- emails
 - newsletter-growth
-- referral-program
+- referrals
 - content-strategy

tools/integrations/brevo.md

@@ -261,7 +261,7 @@ Brevo uses standard REST with offset-based pagination (`limit` and `offset` para
 
 ## Relevant Skills
 
-- email-sequence
+- emails
 - sms-marketing
 - transactional-email
 - lifecycle-marketing

tools/integrations/clay.md

@@ -146,4 +146,4 @@ POST https://api.clay.com/v3/companies/enrich
 - cold-email
 - revops
 - sales-enablement
-- competitor-alternatives
+- competitors

tools/integrations/clearbit.md

@@ -139,4 +139,4 @@ Standard endpoints return `202 Accepted` if data is being processed (use webhook
 - personalization
 - abm-strategy
 - lead-enrichment
-- competitor-alternatives
+- competitors

tools/integrations/composio.md

@@ -184,7 +184,7 @@ Agent uses `SALESFORCE` to read leads and `SLACK` to post messages.
 
 ## Relevant Skills
 
-- analytics-tracking (cross-platform data via Composio connectors)
-- email-sequence (ActiveCampaign, Klaviyo access)
-- paid-ads (Meta Ads, LinkedIn Ads MCP access)
-- referral-program (Shopify integration)
+- analytics (cross-platform data via Composio connectors)
+- emails (ActiveCampaign, Klaviyo access)
+- ads (Meta Ads, LinkedIn Ads MCP access)
+- referrals (Shopify integration)

tools/integrations/coupler.md

@@ -137,6 +137,6 @@ GET https://api.coupler.io/v1/destinations
 
 ## Relevant Skills
 
-- analytics-tracking
-- paid-ads
+- analytics
+- ads
 - revops

tools/integrations/crossbeam.md

@@ -133,5 +133,5 @@ Authorization: Bearer {api_key}
 
 - revops
 - sales-enablement
-- referral-program
-- competitor-alternatives
+- referrals
+- competitors

tools/integrations/customer-io.md

@@ -182,6 +182,6 @@ _cio.page();
 
 ## Relevant Skills
 
-- email-sequence
-- onboarding-cro
-- analytics-tracking
+- emails
+- onboarding
+- analytics

tools/integrations/dataforseo.md

@@ -162,4 +162,4 @@ Request bodies are always JSON arrays (even for single requests).
 - seo-audit
 - programmatic-seo
 - content-strategy
-- competitor-alternatives
+- competitors

tools/integrations/dub-co.md

@@ -155,6 +155,6 @@ const analytics = await dub.analytics.retrieve({
 
 ## Relevant Skills
 
-- referral-program
-- analytics-tracking
-- paid-ads
+- referrals
+- analytics
+- ads

tools/integrations/firehose.md

@@ -152,7 +152,7 @@ query: "best [category] tools" OR "top [category] software" AND publish_time:[no
 
 ## Relevant Skills
 
-- competitor-alternatives
+- competitors
 - customer-research
 - content-strategy
 - cold-email

tools/integrations/g2.md

@@ -172,7 +172,7 @@ G2 follows the JSON:API specification (https://jsonapi.org/):
 
 ## Relevant Skills
 
-- competitor-alternatives
+- competitors
 - social-proof
 - reputation-management
 - customer-feedback

tools/integrations/ga4.md

@@ -120,7 +120,7 @@ POST https://www.google-analytics.com/mp/collect?measurement_id={measurement_id}
 
 ## Relevant Skills
 
-- analytics-tracking
-- ab-test-setup
+- analytics
+- ab-testing
 - seo-audit
-- page-cro
+- cro

tools/integrations/gong.md

@@ -133,7 +133,7 @@ GET /v2/flows/{id}/analytics
 
 - customer-research
 - sales-enablement
-- competitor-alternatives
+- competitors
 - revops
 - cold-email
 

tools/integrations/google-ads.md

@@ -154,6 +154,6 @@ LIMIT 10
 
 ## Relevant Skills
 
-- paid-ads
-- analytics-tracking
-- page-cro
+- ads
+- analytics
+- cro

tools/integrations/google-search-console.md

@@ -144,4 +144,4 @@ POST https://indexing.googleapis.com/v3/urlNotifications:publish
 
 - seo-audit
 - programmatic-seo
-- analytics-tracking
+- analytics

tools/integrations/heygen.md

@@ -121,6 +121,6 @@ Check [heygen.com/pricing](https://www.heygen.com/pricing) for current prices
 ## Relevant Skills
 
 - video
-- social-content
+- social
 - ad-creative
 - sales-enablement

tools/integrations/hotjar.md

@@ -140,8 +140,8 @@ Authorization: Bearer {access_token}
 
 ## Relevant Skills
 
-- page-cro
-- ab-test-setup
-- analytics-tracking
+- cro
+- ab-testing
+- analytics
 - ux-audit
 - landing-page

tools/integrations/hubspot.md

@@ -173,6 +173,6 @@ hs accounts list
 
 ## Relevant Skills
 
-- email-sequence
-- analytics-tracking
-- referral-program
+- emails
+- analytics
+- referrals

tools/integrations/hyperframes.md

@@ -176,5 +176,5 @@ const frames = metrics.map(m => ({
 ## Relevant Skills
 
 - video
-- social-content
+- social
 - ad-creative

tools/integrations/introw.md

@@ -178,5 +178,5 @@ share_lead_or_register_deal
 
 - revops
 - sales-enablement
-- referral-program
-- competitor-alternatives
+- referrals
+- competitors

tools/integrations/keywords-everywhere.md

@@ -204,4 +204,4 @@ Authorization: Bearer {api_key}
 - seo-audit
 - content-strategy
 - programmatic-seo
-- competitor-alternatives
+- competitors

tools/integrations/kit.md

@@ -163,5 +163,5 @@ POST https://api.convertkit.com/v3/broadcasts
 
 ## Relevant Skills
 
-- email-sequence
+- emails
 - content-strategy

tools/integrations/klaviyo.md

@@ -222,7 +222,7 @@ Klaviyo uses the JSON:API specification. All request/response bodies use `{ "dat
 
 ## Relevant Skills
 
-- email-sequence
+- emails
 - ecommerce-email
 - lifecycle-marketing
 - customer-segmentation

tools/integrations/linkedin-ads.md

@@ -160,5 +160,5 @@ POST https://api.linkedin.com/v2/audienceCountsV2
 
 ## Relevant Skills
 
-- paid-ads
-- analytics-tracking
+- ads
+- analytics

tools/integrations/mailchimp.md

@@ -145,6 +145,6 @@ const hash = md5(email.toLowerCase());
 
 ## Relevant Skills
 
-- email-sequence
-- analytics-tracking
-- referral-program
+- emails
+- analytics
+- referrals

tools/integrations/mention-me.md

@@ -155,6 +155,6 @@ MentionMe.push({
 
 ## Relevant Skills
 
-- referral-program
-- pricing-strategy
-- analytics-tracking
+- referrals
+- pricing
+- analytics

tools/integrations/meta-ads.md

@@ -142,6 +142,6 @@ access_token={access_token}
 
 ## Relevant Skills
 
-- paid-ads
-- analytics-tracking
-- page-cro
+- ads
+- analytics
+- cro

tools/integrations/mixpanel.md

@@ -132,6 +132,6 @@ mixpanel.track('Feature Used', {
 
 ## Relevant Skills
 
-- analytics-tracking
-- ab-test-setup
-- onboarding-cro
+- analytics
+- ab-testing
+- onboarding

tools/integrations/nitrosend.md

@@ -107,7 +107,7 @@ For BYO plan users: bring your own SendGrid, Postmark, SES, or Resend account an
 
 ## Relevant Skills
 
-- email-sequence
-- onboarding-cro
+- emails
+- onboarding
 - churn-prevention
 - lead-magnets

tools/integrations/optimizely.md

@@ -164,8 +164,8 @@ GET https://api.optimizely.com/v2/pages?project_id={project_id}
 
 ## Relevant Skills
 
-- ab-test-setup
-- page-cro
+- ab-testing
+- cro
 - landing-page
 - personalization
-- analytics-tracking
+- analytics

tools/integrations/outreach.md

@@ -169,4 +169,4 @@ curl -s "https://api.outreach.io/api/v2/tasks?filter[status]=incomplete" \
 - cold-email
 - revops
 - sales-enablement
-- email-sequence
+- emails

tools/integrations/partnerstack.md

@@ -215,7 +215,7 @@ All responses follow the format:
 
 ## Relevant Skills
 
-- referral-program
+- referrals
 - affiliate-marketing
 - partner-enablement
 - saas-metrics

tools/integrations/pendo.md

@@ -202,7 +202,7 @@ GET https://app.pendo.io/api/v1/metadata/schema/parentAccount
 
 ## Relevant Skills
 
-- analytics-tracking
-- onboarding-cro
+- analytics
+- onboarding
 - churn-prevention
-- ab-test-setup
+- ab-testing

tools/integrations/plausible.md

@@ -170,8 +170,8 @@ GET https://plausible.io/api/v1/sites
 
 ## Relevant Skills
 
-- analytics-tracking
+- analytics
 - content-strategy
 - programmatic-seo
-- page-cro
+- cro
 - utm-tracking

tools/integrations/posthog.md

@@ -146,6 +146,6 @@ if (posthog.isFeatureEnabled('new-pricing')) {
 
 ## Relevant Skills
 
-- analytics-tracking
-- ab-test-setup
-- onboarding-cro
+- analytics
+- ab-testing
+- onboarding

tools/integrations/postmark.md

@@ -228,7 +228,7 @@ Postmark uses simple REST endpoints with PascalCase field names in request/respo
 
 ## Relevant Skills
 
-- email-sequence
+- emails
 - transactional-email
 - email-deliverability
 - onboarding-email

tools/integrations/rb2b.md

@@ -101,7 +101,7 @@ Prevent outreach to:
 - cold-email
 - revops
 - customer-research
-- paid-ads
+- ads
 
 ## Sources
 

tools/integrations/resend.md

@@ -208,5 +208,5 @@ await resend.emails.send({
 
 ## Relevant Skills
 
-- email-sequence
-- onboarding-cro
+- emails
+- onboarding

tools/integrations/rewardful.md

@@ -143,5 +143,5 @@ Rewardful automatically:
 
 ## Relevant Skills
 
-- referral-program
-- pricing-strategy
+- referrals
+- pricing

tools/integrations/salesforce.md

@@ -145,6 +145,6 @@ ORDER BY CreatedDate DESC
 
 ## Relevant Skills
 
-- email-sequence
-- analytics-tracking
-- paid-ads
+- emails
+- analytics
+- ads

tools/integrations/segment.md

@@ -154,6 +154,6 @@ analytics.page('Pricing');
 
 ## Relevant Skills
 
-- analytics-tracking
-- email-sequence
-- paid-ads
+- analytics
+- emails
+- ads

tools/integrations/semrush.md

@@ -118,4 +118,4 @@ Use country code: `us`, `uk`, `de`, `fr`, `ca`, `au`, etc.
 - seo-audit
 - programmatic-seo
 - content-strategy
-- competitor-alternatives
+- competitors

tools/integrations/sendgrid.md

@@ -157,5 +157,5 @@ await sgMail.send({
 
 ## Relevant Skills
 
-- email-sequence
-- analytics-tracking
+- emails
+- analytics

tools/integrations/shopify.md

@@ -171,6 +171,6 @@ shopify app create node
 
 ## Relevant Skills
 
-- analytics-tracking
-- email-sequence
-- referral-program
+- analytics
+- emails
+- referrals

tools/integrations/similarweb.md

@@ -145,6 +145,6 @@ GET https://api.similarweb.com/v1/website/example.com/geo/traffic-by-country?api
 ## Relevant Skills
 
 - seo-audit
-- competitor-alternatives
-- paid-ads
+- competitors
+- ads
 - content-strategy

tools/integrations/sparktoro.md

@@ -121,7 +121,7 @@ SparkToro aggregates from three sources:
 
 - customer-research
 - content-strategy
-- competitor-alternatives
-- paid-ads
-- social-content
+- competitors
+- ads
+- social
 - cold-email

tools/integrations/stripe.md

@@ -143,6 +143,6 @@ stripe customers retrieve cus_xxx
 
 ## Relevant Skills
 
-- pricing-strategy
-- referral-program (Stripe-integrated affiliate tools)
-- analytics-tracking (revenue tracking)
+- pricing
+- referrals (Stripe-integrated affiliate tools)
+- analytics (revenue tracking)

tools/integrations/supermetrics.md

@@ -138,8 +138,8 @@ GET https://api.supermetrics.com/enterprise/v2/users
 
 ## Relevant Skills
 
-- analytics-tracking
-- paid-ads
+- analytics
+- ads
 - seo-audit
 - content-strategy
-- social-content
+- social

tools/integrations/tiktok-ads.md

@@ -157,5 +157,5 @@ Access-Token: {access_token}
 
 ## Relevant Skills
 
-- paid-ads
-- analytics-tracking
+- ads
+- analytics

tools/integrations/tolt.md

@@ -140,5 +140,5 @@ window.tolt.identify(stripeCustomerId);
 
 ## Relevant Skills
 
-- referral-program
-- pricing-strategy
+- referrals
+- pricing

tools/integrations/typeform.md

@@ -185,6 +185,6 @@ GET https://api.typeform.com/workspaces/{workspace_id}
 
 - lead-generation
 - customer-research
-- page-cro
-- signup-flow-cro
+- cro
+- signup
 - customer-feedback

tools/integrations/webflow.md

@@ -195,4 +195,4 @@ webflow devlink sync
 
 - programmatic-seo
 - content-strategy
-- page-cro
+- cro

tools/integrations/zapier.md

@@ -238,7 +238,7 @@ When sending to Zapier, structure data as flat JSON:
 
 ## Relevant Skills
 
-- email-sequence
-- analytics-tracking
-- referral-program
+- emails
+- analytics
+- referrals
 - revops

tools/integrations/zoominfo.md

@@ -188,4 +188,4 @@ POST https://api.zoominfo.com/lookup/scoops
 - cold-email
 - revops
 - sales-enablement
-- competitor-alternatives
+- competitors