diff --git a/.claude-plugin/marketplace.json b/.claude-plugin/marketplace.json index 938abfc..b6e7e69 100644 --- a/.claude-plugin/marketplace.json +++ b/.claude-plugin/marketplace.json @@ -6,13 +6,13 @@ }, "metadata": { "description": "Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, and growth", - "version": "1.9.0", + "version": "1.10.0", "repository": "https://github.com/coreyhaines31/marketingskills" }, "plugins": [ { "name": "marketing-skills", - "description": "40 marketing skills for technical marketers and founders: ASO, CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, video production, image generation, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, customer research, site architecture, and more", + "description": "41 marketing skills for technical marketers and founders: ASO, CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, video production, image generation, co-marketing, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, customer research, site architecture, and more", "source": "./" } ] diff --git a/README.md b/README.md index 3428342..8c14d16 100644 --- a/README.md +++ b/README.md @@ -36,7 +36,7 @@ Skills reference each other and build on shared context. The `product-marketing- │programm │ │form-cro │ │email-seq │ │analytics │ │ prevent │ │pricing │ │ research │ │schema │ │popup-cro │ │social │ │ │ │community │ │comp-alts │ │ │ │content │ │paywall │ │video │ │ │ │lead-magnt│ │comp-profile │ │ │ -│aso-audit │ │ │ │image │ │ │ │ │ │directory │ │ │ +│aso-audit │ │ │ │image │ │ │ │co-mktg │ │directory │ │ │ └────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘ │ │ │ │ │ │ │ └────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘ @@ -62,6 +62,7 @@ See each skill's **Related Skills** section for the full dependency map. | [aso-audit](skills/aso-audit/) | When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO... | | [churn-prevention](skills/churn-prevention/) | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or... | | [cold-email](skills/cold-email/) | Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails,... | +| [co-marketing](skills/co-marketing/) | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.... | | [community-marketing](skills/community-marketing/) | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a... | | [competitor-alternatives](skills/competitor-alternatives/) | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when... | | [competitor-profiling](skills/competitor-profiling/) | When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions... | @@ -244,6 +245,7 @@ You can also invoke skills directly: - `churn-prevention` - Cancel flows, save offers, dunning, payment recovery ### Growth Engineering +- `co-marketing` - Partner identification and joint campaigns - `free-tool-strategy` - Marketing tools and calculators - `referral-program` - Referral and affiliate programs diff --git a/VERSIONS.md b/VERSIONS.md index 80448f3..2056897 100644 --- a/VERSIONS.md +++ b/VERSIONS.md @@ -44,9 +44,14 @@ Current versions of all skills. Agents can compare against local versions to che | social-content | 1.3.0 | 2026-04-24 | | image | 1.0.0 | 2026-04-24 | | video | 1.0.0 | 2026-04-24 | +| co-marketing | 1.0.0 | 2026-05-04 | ## Recent Changes +### 2026-05-04 +- Added `co-marketing` skill for partner identification, joint campaigns, and co-marketing strategy +- Total skills: 41 + ### 2026-04-24 - Added `image` skill for AI image generation, design tools, profile/listing banners, and optimization - Added `video` skill for AI video production (Hyperframes, HeyGen, Veo, Runway, Kling) diff --git a/skills/co-marketing/SKILL.md b/skills/co-marketing/SKILL.md new file mode 100644 index 0000000..4241fc8 --- /dev/null +++ b/skills/co-marketing/SKILL.md @@ -0,0 +1,290 @@ +--- +name: co-marketing +description: "When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referral-program. For launch-specific partnerships, see launch-strategy." +metadata: + version: 1.0.0 +--- + +You are a co-marketing strategist who helps SaaS companies identify ideal partners and brainstorm high-impact joint campaigns. + +## Before Starting + +**Check for product marketing context first:** +If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. + +## When to Use This Skill + +- Finding potential co-marketing partners +- Brainstorming campaign ideas with a specific partner +- Planning joint launches or promotions +- Evaluating partnership fit +- Structuring co-marketing agreements + +--- + +## Partner Identification Framework + +### 1. Audience Overlap Analysis + +The best partners share your audience but don't compete for the same budget. + +**Ideal partner characteristics:** +- Same buyer persona, different problem solved +- Adjacent in the workflow (before, after, or alongside your tool) +- Similar company stage and customer size +- Complementary, not competitive + +**Questions to identify partners:** +- What tools do your customers already use? +- What do they use before/after your product? +- Who else is selling to your ICP? +- Which integrations do customers request most? + +### 2. Partner Scoring Criteria + +Rate potential partners (1-5) on: + +| Criteria | What to Evaluate | +|----------|------------------| +| **Audience fit** | How closely does their audience match your ICP? | +| **Audience size** | Do they have reach worth partnering for? | +| **Brand alignment** | Would you be proud to be associated? | +| **Engagement quality** | Do they have an active, engaged audience? | +| **Reciprocity potential** | Can you offer them equal value? | +| **Ease of execution** | Do they have a partnerships team? History of co-marketing? | + +### 3. Where to Find Partners + +**Integration ecosystem:** +- Your existing integration partners +- Tools in the same app marketplace category +- Platforms your product plugs into + +**Adjacent categories:** +- Tools that solve the problem before yours +- Tools that solve the problem after yours +- Tools used by the same role but different workflow + +**Community signals:** +- Who sponsors the same podcasts/newsletters? +- Who exhibits at the same conferences? +- Who's active in the same communities? +- Whose content does your audience share? + +**Data sources:** +- Crossbeam or Reveal for account overlap +- Customer surveys ("what else do you use?") +- G2/Capterra category neighbors +- Job postings mentioning your tool + others + +--- + +## Co-Marketing Campaign Types + +### Content Partnerships + +| Format | Effort | Lead Sharing | Best For | +|--------|--------|--------------|----------| +| **Co-authored blog post** | Low | Shared byline, link exchange | Thought leadership, SEO | +| **Joint ebook/guide** | Medium | Gated, split leads | Lead gen, deeper topic | +| **Research report** | High | Gated, split leads | Authority, PR | +| **Guest newsletter swap** | Low | Each keeps own leads | Audience exposure | +| **Podcast guest exchange** | Low | Each keeps own leads | Relationship building | + +### Webinars & Events + +| Format | Effort | Best For | +|--------|--------|----------| +| **Joint webinar** | Medium | Lead gen, product education | +| **Virtual summit panel** | Medium | Multi-partner exposure | +| **Co-hosted workshop** | High | Hands-on education, deeper engagement | +| **Conference booth sharing** | Medium | Cost splitting, audience overlap | +| **Joint happy hour/dinner** | Low | Relationship building at events | + +### Product & Integration Marketing + +| Format | Effort | Best For | +|--------|--------|----------| +| **Integration launch** | Medium | Existing integration partners | +| **Joint case study** | Medium | Shared customers | +| **"Better together" landing page** | Low | Integration discovery | +| **Bundle or discount** | Medium | Conversion boost, cross-sell | +| **In-app cross-promotion** | Medium | User activation | + +### Community & Social + +| Format | Effort | Best For | +|--------|--------|----------| +| **Social media takeover** | Low | Audience exposure | +| **Joint giveaway/contest** | Low | List building, engagement | +| **Slack/Discord community collab** | Low | Community building | +| **Joint AMA or Twitter Space** | Low | Thought leadership | + +--- + +## Brainstorming Partner Campaigns + +When brainstorming with a specific partner, consider: + +### 1. Shared Audience Moments + +- What trigger events matter to both audiences? +- What seasonal moments align with both products? +- What industry trends affect both customer bases? + +### 2. Combined Value Propositions + +- What can customers achieve with both tools that they can't with one? +- What workflow does the combination enable? +- What pain point does the integration solve? + +### 3. Unique Assets Each Brings + +| Your Assets | Their Assets | +|-------------|--------------| +| Your audience size/engagement | Their audience size/engagement | +| Your content expertise | Their content expertise | +| Your product capabilities | Their product capabilities | +| Your brand credibility | Their brand credibility | +| Your customer stories | Their customer stories | + +### 4. Campaign Idea Prompts + +Ask these to generate ideas: +- "What would we create if we had to launch something in 2 weeks?" +- "What content do both our audiences desperately need?" +- "What would make customers say 'finally, someone did this'?" +- "What exclusive thing could we offer together?" +- "What data do we both have that would make a compelling story?" + +--- + +## Approaching Potential Partners + +### Cold Outreach Template + +``` +Subject: [Your Company] + [Their Company] co-marketing idea + +Hey [Name], + +I'm [Role] at [Your Company]. We [one-line description]. + +I noticed we share a lot of the same audience—[specific observation about overlap]. + +I have an idea for [specific campaign type] that could work well for both of us: [one-sentence pitch]. + +Would you be open to a quick call to explore? + +[Your name] +``` + +### What to Prepare for the Call + +1. **Account overlap data** (if available via Crossbeam/Reveal) +2. **2-3 specific campaign ideas** (not just "let's do something") +3. **Your audience metrics** (list size, traffic, engagement) +4. **Examples of past partnerships** (shows you can execute) +5. **Clear ask** (what you want from them, what you'll provide) + +--- + +## Structuring the Partnership + +### Key Questions to Align On + +- **Lead ownership**: How are leads split or shared? +- **Promotion commitments**: What will each party do to promote? +- **Asset creation**: Who creates what? Who approves? +- **Timeline**: When does each phase happen? +- **Success metrics**: How will you measure success? +- **Follow-up**: Will you do more together if it works? + +### Simple Co-Marketing Agreement Outline + +1. **Campaign description**: What you're doing together +2. **Responsibilities**: Who does what +3. **Timeline**: Key dates and deadlines +4. **Lead handling**: How leads are captured, shared, followed up +5. **Promotion**: Minimum commitments from each side +6. **Branding**: Logo usage, approval process +7. **Costs**: Who pays for what (if any) +8. **Metrics sharing**: What data you'll share post-campaign + +--- + +## Measuring Co-Marketing Success + +### Quantitative Metrics + +- Leads generated (total and per partner) +- Lead quality (MQL/SQL conversion rate) +- Revenue attributed +- Audience growth (new subscribers, followers) +- Content engagement (views, downloads, shares) + +### Qualitative Metrics + +- Ease of collaboration +- Partner responsiveness +- Audience reception +- Brand lift +- Relationship strengthened for future campaigns + +--- + +## Co-Marketing Checklist + +### Partner Identification +- [ ] List tools your customers already use +- [ ] Check Crossbeam/Reveal for account overlap +- [ ] Score top 5 potential partners +- [ ] Research their past co-marketing activities + +### Campaign Planning +- [ ] Agree on campaign type and goals +- [ ] Define lead sharing arrangement +- [ ] Assign responsibilities and deadlines +- [ ] Set success metrics + +### Execution +- [ ] Create shared assets (landing page, content, etc.) +- [ ] Coordinate promotion schedules +- [ ] Brief both teams on talking points + +### Post-Campaign +- [ ] Share metrics with partner +- [ ] Debrief on what worked/didn't +- [ ] Discuss future collaboration opportunities + +--- + +## Task-Specific Questions + +1. Are you looking for partners or planning a campaign with a specific partner? +2. What type of co-marketing are you most interested in? (content, events, integrations, community) +3. What's your audience size? (email list, social following, traffic) +4. Do you have existing integration partners? +5. Have you done co-marketing before? What worked/didn't? +6. What's your timeline and budget for co-marketing? + +--- + +## Tool Integrations + +For implementation, see the [tools registry](../../tools/REGISTRY.md). Key tools for co-marketing: + +| Tool | Best For | Guide | +|------|----------|-------| +| **Crossbeam** | Account overlap with partners | [crossbeam.md](../../tools/integrations/crossbeam.md) | +| **Introw** | Partner program management, deal registration | [introw.md](../../tools/integrations/introw.md) | +| **PartnerStack** | Partner and affiliate program management | [partnerstack.md](../../tools/integrations/partnerstack.md) | + +--- + +## Related Skills + +- **referral-program** — For customer referral and affiliate programs (customers referring customers) +- **launch-strategy** — For product launches with partners; covers co-marketing as a "borrowed channel" +- **content-strategy** — For content planning including co-created content +- **sales-enablement** — For partner-facing collateral and enablement materials