feat: add 23 new CLI tools and integration guides

New tools across 13 categories:
- Email/Newsletter: beehiiv, klaviyo, postmark, brevo, activecampaign
- Data Enrichment: clearbit, apollo
- CRO/Testing: hotjar, optimizely
- Analytics: plausible
- Scheduling: calendly, savvycal
- Forms: typeform
- Messaging: intercom
- Social: buffer
- Video: wistia
- Payments: paddle
- Affiliate: partnerstack
- Reviews: trustpilot, g2
- Push: onesignal
- Webinar: demio, livestorm

Each tool includes a zero-dependency CLI and integration guide.
Registry and CLI README updated with all new entries.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

tools/integrations/optimizely.md

@@ -0,0 +1,171 @@
+# Optimizely
+
+A/B testing and experimentation platform with a REST API for managing projects, experiments, campaigns, and results.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | ✓ | Projects, Experiments, Campaigns, Audiences, Results |
+| MCP | - | Not available |
+| CLI | ✓ | [optimizely.js](../clis/optimizely.js) |
+| SDK | ✓ | JavaScript, Python, Ruby, Java, Go, C#, PHP, React, Swift, Android |
+
+## Authentication
+
+- **Type**: Bearer Token (Personal Access Token or OAuth 2.0)
+- **Header**: `Authorization: Bearer {personal_token}`
+- **Get token**: https://app.optimizely.com/v2/profile/api > Generate New Token
+
+## Common Agent Operations
+
+### List Projects
+
+```bash
+GET https://api.optimizely.com/v2/projects
+```
+
+### Get Project
+
+```bash
+GET https://api.optimizely.com/v2/projects/{project_id}
+```
+
+### List Experiments
+
+```bash
+GET https://api.optimizely.com/v2/experiments?project_id={project_id}
+```
+
+### Get Experiment
+
+```bash
+GET https://api.optimizely.com/v2/experiments/{experiment_id}
+```
+
+### Get Experiment Results
+
+```bash
+GET https://api.optimizely.com/v2/experiments/{experiment_id}/results
+```
+
+### Create Experiment
+
+```bash
+POST https://api.optimizely.com/v2/experiments
+
+{
+  "project_id": 12345,
+  "name": "Homepage CTA Test",
+  "type": "a/b",
+  "variations": [
+    { "name": "Control", "weight": 5000 },
+    { "name": "Variation 1", "weight": 5000 }
+  ],
+  "metrics": [{ "event_id": 67890 }],
+  "status": "not_started"
+}
+```
+
+### Update Experiment
+
+```bash
+PATCH https://api.optimizely.com/v2/experiments/{experiment_id}
+
+{
+  "status": "running"
+}
+```
+
+### List Campaigns
+
+```bash
+GET https://api.optimizely.com/v2/campaigns?project_id={project_id}
+```
+
+### Get Campaign Results
+
+```bash
+GET https://api.optimizely.com/v2/campaigns/{campaign_id}/results
+```
+
+### List Audiences
+
+```bash
+GET https://api.optimizely.com/v2/audiences?project_id={project_id}
+```
+
+### List Events
+
+```bash
+GET https://api.optimizely.com/v2/events?project_id={project_id}
+```
+
+### List Pages
+
+```bash
+GET https://api.optimizely.com/v2/pages?project_id={project_id}
+```
+
+## Key Metrics
+
+### Experiment Results
+- `variation_id` - Variation identifier
+- `variation_name` - Variation display name
+- `visitors` - Unique visitors per variation
+- `conversions` - Conversion count
+- `conversion_rate` - Rate as decimal
+- `improvement` - Percentage improvement vs. control
+- `statistical_significance` - Confidence level
+- `is_baseline` - Whether this is the control
+
+### Experiment Properties
+- `name` - Experiment name
+- `status` - not_started, running, paused, archived
+- `type` - a/b, multivariate, personalization
+- `traffic_allocation` - Percentage of traffic (0-10000 = 0-100%)
+- `variations` - Array of variations with weights
+
+## Parameters
+
+### List Experiments
+- `project_id` (required) - Project to list experiments for
+- `page` - Page number
+- `per_page` - Results per page (default: 25)
+- `status` - Filter by status
+
+### Get Results
+- `start_time` - Results start time (ISO 8601)
+- `end_time` - Results end time (ISO 8601)
+
+### Create Experiment
+- `project_id` (required) - Parent project
+- `name` (required) - Experiment name
+- `type` - Experiment type (default: a/b)
+- `variations` (required) - Array of variations with name and weight
+- `metrics` - Array of metric/event configurations
+- `audience_conditions` - Targeting conditions
+- `traffic_allocation` - Traffic percentage (0-10000)
+
+## When to Use
+
+- Running A/B tests on web pages and features
+- Managing experimentation programs at scale
+- Pulling experiment results for analysis
+- Automating experiment creation and monitoring
+- Feature flag management
+- Personalization campaigns
+
+## Rate Limits
+
+- 50 requests/second per personal token
+- Pagination via `page` and `per_page` parameters
+- OpenAPI spec available at https://api.optimizely.com/v2/swagger.json
+
+## Relevant Skills
+
+- ab-test-setup
+- page-cro
+- landing-page
+- personalization
+- analytics-tracking