From 49f520f4eb8e4528a52ec686f1b31367870addc2 Mon Sep 17 00:00:00 2001
From: Corey Haines <34802794+coreyhaines31@users.noreply.github.com>
Date: Fri, 3 Apr 2026 16:55:44 -0700
Subject: [PATCH] Merge pull request #210 from
 coreyhaines31/feature/add-rb2b-tool

feat: add RB2B and Gong to tools registry
---
 tools/REGISTRY.md          |  22 ++++++
 tools/integrations/gong.md | 144 +++++++++++++++++++++++++++++++++++++
 tools/integrations/rb2b.md | 110 ++++++++++++++++++++++++++++
 3 files changed, 276 insertions(+)
 create mode 100644 tools/integrations/gong.md
 create mode 100644 tools/integrations/rb2b.md

diff --git a/tools/REGISTRY.md b/tools/REGISTRY.md
index abcd9e4..22a98b1 100644
--- a/tools/REGISTRY.md
+++ b/tools/REGISTRY.md
@@ -75,6 +75,8 @@ Quick reference for AI agents to discover tool capabilities and integration meth
 | similarweb | Competitive Intelligence | ✓ | - | [✓](clis/similarweb.js) | - | [similarweb.md](integrations/similarweb.md) |
 | firehose | Competitive Intelligence | ✓ | - | - | - | [firehose.md](integrations/firehose.md) |
 | sparktoro | Audience Research | - | - | - | - | [sparktoro.md](integrations/sparktoro.md) |
+| rb2b | Visitor Identification | ✓ | - | - | - | [rb2b.md](integrations/rb2b.md) |
+| gong | Revenue Intelligence | ✓ | - | - | - | [gong.md](integrations/gong.md) |
 | airops | AI Content | ✓ | - | [✓](clis/airops.js) | - | [airops.md](integrations/airops.md) |
 | buffer | Social | ✓ | - | [✓](clis/buffer.js) | - | [buffer.md](integrations/buffer.md) |
 | wistia | Video | ✓ | - | [✓](clis/wistia.js) | - | [wistia.md](integrations/wistia.md) |
@@ -351,6 +353,26 @@ Audience intelligence and behavioral research tools.
 
 **Agent recommendation**: SparkToro for discovering where your ICP spends time — what they read, watch, listen to, follow, and search for. Essential for customer research, content strategy, and media buying decisions.
 
+### Visitor Identification
+
+Website visitor de-anonymization for B2B sales and marketing.
+
+| Tool | Best For | Notes |
+|------|----------|-------|
+| **rb2b** | Person-level visitor ID, intent signals | LinkedIn profiles, emails, page-level data |
+
+**Agent recommendation**: RB2B for identifying anonymous B2B website visitors and routing high-intent visitors to outreach tools. Pairs well with Clay for enrichment and Instantly/Lemlist for cold email.
+
+### Revenue Intelligence
+
+Sales conversation analytics, call recording, and deal intelligence.
+
+| Tool | Best For | Notes |
+|------|----------|-------|
+| **gong** | Call recording, transcript analysis, deal insights | REST API, 10k API calls/day |
+
+**Agent recommendation**: Gong for mining sales call transcripts for customer research, competitive intelligence, and coaching insights. Essential for revenue attribution and win/loss analysis.
+
 ### AI Content
 
 AI-powered content generation and optimization platforms.
diff --git a/tools/integrations/gong.md b/tools/integrations/gong.md
new file mode 100644
index 0000000..4e67c2e
--- /dev/null
+++ b/tools/integrations/gong.md
@@ -0,0 +1,144 @@
+# Gong
+
+Revenue intelligence platform that records, transcribes, and analyzes sales conversations (calls, video meetings, emails) to surface deal insights, coaching opportunities, and competitive intelligence.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | ✓ | REST API, Basic Auth or OAuth2 |
+| MCP | - | Not available |
+| CLI | - | Not available |
+| SDK | - | REST API only; community Python client via dltHub |
+
+## Authentication
+
+- **Type**: Basic Auth (Access Key + Secret) or OAuth2 for published apps
+- **Get key**: Admin-only — Settings > API at https://app.gong.io
+- **Base URL**: Tenant-specific — retrieve from your Gong API settings (typically `https://{tenant}.api.gong.io/v2/`)
+- **Docs**: https://help.gong.io/docs/what-the-gong-api-provides
+
+## API Endpoints
+
+Most Gong API endpoints use **POST** with JSON request bodies for filtering. Check the [official API docs](https://gong.app.gong.io/settings/api/documentation) for current endpoint availability.
+
+### Calls
+
+```bash
+# List calls (with date/user filters)
+POST /v2/calls/extensive
+
+# Get call transcripts (batch, by call IDs)
+POST /v2/calls/transcript
+```
+
+### Users & Stats
+
+```bash
+# List users
+GET /v2/users
+
+# Get activity stats (talk ratio, questions asked, longest monologue)
+POST /v2/stats/activity/day-by-day
+```
+
+### Engagement Flows
+
+```bash
+# List flows
+GET /v2/flows
+
+# Get flow analytics
+GET /v2/flows/{id}/analytics
+```
+
+## Key Data Points
+
+### Per Call
+- Full transcript with speaker labels and timestamps
+- Talk-to-listen ratio per participant
+- Topics discussed (auto-detected)
+- Questions asked (count and content)
+- Longest monologue duration
+- Next steps mentioned
+- Competitor mentions
+- Pricing discussions flagged
+
+### Per Deal
+- All associated calls and emails
+- Deal stage progression
+- Risk signals (gone dark, competitor mentioned, champion left)
+- Engagement score
+
+### Per Rep
+- Talk ratio trends
+- Question frequency
+- Topic coverage vs. playbook
+- Win rate correlation with behaviors
+
+## Common Agent Operations
+
+### Extract Competitive Intelligence from Calls
+
+1. Query calls mentioning competitor names
+2. Extract: objections raised, features compared, pricing discussed
+3. Synthesize into competitive battlecard updates
+4. Track competitor mention frequency over time
+
+### Mine Calls for Customer Research
+
+1. Pull transcripts from recent won/lost deals
+2. Extract: pain points, trigger events, decision criteria, language used
+3. Feed into persona building and messaging work
+4. Identify recurring objections for sales enablement
+
+### Revenue Attribution
+
+1. Pull call data alongside CRM deal data
+2. Map which content/pages were discussed in winning deals
+3. Identify which talking points correlate with closed-won
+4. Build content-to-revenue attribution reports
+
+### Rep Coaching Insights
+
+1. Compare top performer call patterns vs. team average
+2. Identify: talk ratio, question frequency, topic coverage gaps
+3. Surface specific call moments for coaching review
+4. Track improvement over time
+
+## Rate Limits
+
+- 3 API calls per second
+- 10,000 API calls per day
+- Pagination required for large result sets
+
+## When to Use
+
+- Mining sales call transcripts for customer research and VOC data
+- Extracting competitive intelligence from prospect conversations
+- Building revenue attribution models (content → deal influence)
+- Analyzing win/loss patterns across deal transcripts
+- Coaching sales reps based on conversation analytics
+- Identifying common objections and buying signals
+
+## Limitations
+
+- API access requires admin credentials
+- Transcript quality depends on call audio quality
+- Rate limits (10k/day) may constrain large-scale analysis
+- Pricing is enterprise-level (not publicly listed, typically $100+/user/month)
+- Requires team adoption — records calls via integrations, but also supports uploading calls from non-integrated telephony systems
+
+## Relevant Skills
+
+- customer-research
+- sales-enablement
+- competitor-alternatives
+- revops
+- cold-email
+
+## Sources
+
+- [Gong API overview](https://help.gong.io/docs/what-the-gong-api-provides)
+- [Gong API documentation](https://gong.app.gong.io/settings/api/documentation)
+- [Call upload support](https://help.gong.io/docs/uploading-calls-from-a-non-integrated-telephony-system)
diff --git a/tools/integrations/rb2b.md b/tools/integrations/rb2b.md
new file mode 100644
index 0000000..3a09b5c
--- /dev/null
+++ b/tools/integrations/rb2b.md
@@ -0,0 +1,110 @@
+# RB2B
+
+Website visitor identification platform that de-anonymizes B2B website traffic, revealing the individual people visiting your site with LinkedIn profiles, emails, and company data.
+
+## Capabilities
+
+| Integration | Available | Notes |
+|-------------|-----------|-------|
+| API | Limited | API Partner Program (separate from standard app) |
+| MCP | - | Not available |
+| CLI | - | Not available |
+| SDK | - | Not available |
+
+Most teams use RB2B via its native integrations (Slack, CRM push, Zapier, webhooks) rather than direct API access. A separate [API Partner Program](https://www.rb2b.com/apis) exists for programmatic access.
+
+## Authentication
+
+- **Type**: Native integrations (no API key needed for standard use)
+- **API Partner Program**: Separate credentials via https://www.rb2b.com/apis
+- **Free tier**: Limited credits/month with Slack alerts
+
+## Pricing Tiers
+
+Pricing changes frequently — verify at https://www.rb2b.com/pricing.
+
+| Plan | Approx. Price | Key Features |
+|------|--------------|-------------|
+| Free | $0 | Limited credits, Slack alerts, LinkedIn profiles |
+| Starter | ~$79/mo | Person-level ID, basic integrations |
+| Pro | ~$129-349/mo | CSV export, CRM push, validated emails |
+| Pro+ | ~$299+/mo | All integrations, higher credit volume |
+
+## Key Integrations
+
+RB2B pushes identified visitor data to 50+ tools:
+- **CRM**: Salesforce, HubSpot
+- **Outreach**: Instantly, HeyReach, Lemlist
+- **Enrichment**: Clay, Apollo, Clearbit
+- **Automation**: Zapier, Make
+- **Alerts**: Slack (real-time notifications)
+
+## What RB2B Reveals Per Visitor
+
+- Full name and LinkedIn profile URL
+- Job title and company
+- Validated business email (Pro+)
+- Pages visited and visit duration
+- Number of visits and return frequency
+- Company data (size, industry, location)
+
+## Common Agent Operations
+
+### Real-Time Visitor Alerts
+
+Configure Slack alerts for high-intent visitors:
+- Visitors who hit pricing page
+- Visitors who return 3+ times
+- Visitors from target account list
+- Visitors matching ICP job titles
+
+### Visitor-to-Outreach Pipeline
+
+1. RB2B identifies visitor with LinkedIn + email
+2. Filter by ICP criteria (title, company size, pages visited)
+3. Route to outreach tool (Instantly, Lemlist) or CRM (HubSpot, Salesforce)
+4. Trigger personalized cold email referencing pages they visited
+
+### Intent Scoring
+
+Score visitors by behavior signals:
+- **High intent**: Pricing page, demo page, comparison pages, 3+ visits
+- **Medium intent**: Feature pages, case studies, 2 visits
+- **Low intent**: Blog only, single visit, bounced quickly
+
+### Suppression Lists
+
+Prevent outreach to:
+- Existing customers (match against CRM)
+- Active deals in pipeline
+- Competitors and agencies
+- Recently contacted prospects
+
+## When to Use
+
+- Identifying anonymous website visitors for sales outreach
+- Building ABM (account-based marketing) target lists from site traffic
+- Understanding which companies are researching your product
+- Triggering personalized outreach based on page-level intent signals
+- Feeding enrichment tools (Clay, Apollo) with warm visitor data
+
+## Limitations
+
+- Person-level identification works best for US B2B traffic
+- Not all visitors can be identified (typical match rates: 15-30%)
+- Requires sufficient website traffic to be cost-effective
+- Privacy considerations — ensure compliance with applicable regulations
+- Free tier limited to Slack alerts (no CRM push or email export)
+
+## Relevant Skills
+
+- cold-email
+- revops
+- customer-research
+- paid-ads
+
+## Sources
+
+- [RB2B pricing](https://www.rb2b.com/pricing)
+- [RB2B plans comparison](https://support.rb2b.com/en/articles/9173659-rb2b-plans-side-by-side-comparisons)
+- [RB2B API Partner Program](https://support.rb2b.com/en/articles/12579420-rb2b-apis-rb2b-s-api-partner-program)