Merge pull request #75 from coreyhaines31/feature/skill-writing-audit
Audit skill bodies: replace rigid imperatives with reasoning
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@@ -64,7 +64,7 @@ Pull performance data → Identify winning patterns → Generate new variations
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## Platform Specs
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**Always enforce these limits.** Never deliver creative that exceeds platform character limits.
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Platforms reject or truncate creative that exceeds these limits, so verify every piece of copy fits before delivering.
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### Google Ads (Responsive Search Ads)
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@@ -320,7 +320,7 @@ For large-scale creative production (Anthropic's growth team generates 100+ vari
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- **Writing headlines that only work together** — RSA headlines get combined randomly
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- **Ignoring character limits** — Platforms truncate without warning
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- **All variations sound the same** — Vary angles, not just word choice
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- **No CTA headlines** — Always include action-oriented headlines
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- **No CTA headlines** — RSAs need action-oriented headlines to drive clicks; include at least 2-3
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- **Generic descriptions** — "Learn more about our solution" wastes the slot
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- **Iterating without data** — Gut feelings are less reliable than metrics
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- **Testing too many things at once** — Change one variable per test cycle
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