Merge pull request #75 from coreyhaines31/feature/skill-writing-audit
Audit skill bodies: replace rigid imperatives with reasoning
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@@ -375,7 +375,7 @@ Test one variable at a time:
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- **Guilt-trip copy** — "Are you sure you want to abandon us?" damages brand trust
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- **Not tracking save offer LTV** — A "saved" customer who churns 30 days later wasn't really saved
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- **Pausing too long** — Pauses beyond 3 months rarely reactivate. Set limits.
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- **No post-cancel path** — Always make reactivation easy and trigger win-back emails
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- **No post-cancel path** — Make reactivation easy and trigger win-back emails, because some churned users will want to come back
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