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Merge pull request #75 from coreyhaines31/feature/skill-writing-audit

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Audit skill bodies: replace rigid imperatives with reasoning
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Corey Haines
2026-03-04 15:59:35 -08:00
committed by GitHub
parent 51e29954fb b325e41c91
commit 68f5eaf64e
16 changed files with 19 additions and 19 deletions
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skills/paid-ads/SKILL.md
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@@ -122,7 +122,7 @@ LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24
- **Lookalikes**: Base on best customers (by LTV), not all customers
- **Retargeting**: Segment by funnel stage (visitors vs. cart abandoners)
- **Exclusions**: Always exclude existing customers and recent converters
- **Exclusions**: Exclude existing customers and recent converters — showing ads to people who already bought wastes spend
**For detailed targeting strategies by platform**: See [references/audience-targeting.md](references/audience-targeting.md)