diff --git a/.claude-plugin/marketplace.json b/.claude-plugin/marketplace.json index e53afcd..df6b5e9 100644 --- a/.claude-plugin/marketplace.json +++ b/.claude-plugin/marketplace.json @@ -16,41 +16,42 @@ "source": "./", "strict": false, "skills": [ - "./skills/ab-test-setup", + "./skills/ab-testing", "./skills/ad-creative", "./skills/ai-seo", + "./skills/analytics", "./skills/aso-audit", - "./skills/analytics-tracking", "./skills/churn-prevention", "./skills/cold-email", - "./skills/competitor-alternatives", + "./skills/community-marketing", + "./skills/competitors", "./skills/content-strategy", "./skills/copy-editing", "./skills/copywriting", "./skills/customer-research", - "./skills/email-sequence", + "./skills/emails", "./skills/form-cro", - "./skills/free-tool-strategy", - "./skills/launch-strategy", + "./skills/free-tools", + "./skills/launch", "./skills/lead-magnets", "./skills/marketing-ideas", "./skills/marketing-psychology", - "./skills/onboarding-cro", + "./skills/onboarding", "./skills/page-cro", "./skills/paid-ads", - "./skills/paywall-upgrade-cro", - "./skills/popup-cro", - "./skills/pricing-strategy", - "./skills/product-marketing-context", + "./skills/paywalls", + "./skills/popups", + "./skills/pricing", + "./skills/product-marketing", "./skills/programmatic-seo", - "./skills/referral-program", + "./skills/referrals", "./skills/revops", "./skills/sales-enablement", - "./skills/schema-markup", + "./skills/schema", "./skills/seo-audit", - "./skills/signup-flow-cro", + "./skills/signup", "./skills/site-architecture", - "./skills/social-content" + "./skills/social" ] } ] diff --git a/AGENTS.md b/AGENTS.md index e72d0d8..975b817 100644 --- a/AGENTS.md +++ b/AGENTS.md @@ -74,7 +74,7 @@ description: What this skill does and when to use it. Include trigger phrases. - No consecutive hyphens (`--`) - Must match parent directory name exactly -**Valid**: `page-cro`, `email-sequence`, `ab-test-setup` +**Valid**: `page-cro`, `emails`, `ab-testing` **Invalid**: `Page-CRO`, `-page`, `page--cro` ### Optional Skill Directories @@ -124,7 +124,7 @@ The `description` is critical for skill discovery. Include: 3. Related skills for scope boundaries ```yaml -description: When the user wants to optimize conversions on any marketing page. Use when the user says "CRO," "conversion rate optimization," "this page isn't converting." For signup flows, see signup-flow-cro. +description: When the user wants to optimize conversions on any marketing page. Use when the user says "CRO," "conversion rate optimization," "this page isn't converting." For signup flows, see signup. ``` ## Claude Code Plugin @@ -186,9 +186,9 @@ tools/ ### When to Use Tools Skills reference relevant tools for implementation. For example: -- `referral-program` skill → rewardful, tolt, dub-co, mention-me guides -- `analytics-tracking` skill → ga4, mixpanel, segment guides -- `email-sequence` skill → customer-io, mailchimp, resend guides +- `referrals` skill → rewardful, tolt, dub-co, mention-me guides +- `analytics` skill → ga4, mixpanel, segment guides +- `emails` skill → customer-io, mailchimp, resend guides - `paid-ads` skill → google-ads, meta-ads, linkedin-ads guides For tools without native MCP servers (HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion), Composio provides MCP access via a single server. See `tools/integrations/composio.md` for setup and `tools/composio/marketing-tools.md` for the full toolkit mapping. diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md index d43747d..95246d9 100644 --- a/CONTRIBUTING.md +++ b/CONTRIBUTING.md @@ -33,7 +33,7 @@ Optional frontmatter fields: `license` (default: MIT), `metadata` (author, versi ### 3. Follow the naming conventions -- **Directory name**: lowercase, hyphens only (e.g., `email-sequence`) +- **Directory name**: lowercase, hyphens only (e.g., `emails`) - **Name field**: must match directory name exactly - **Description**: 1-1024 characters, include trigger phrases diff --git a/README.md b/README.md index 5c460f8..9584d58 100644 --- a/README.md +++ b/README.md @@ -34,17 +34,17 @@ Skills reference each other and build on shared context. The `product-marketing- │ai-seo │ │signup-cro│ │copy-edit │ │ad-creative │ │free-tool │ │sales-enable │ │mktg-psych │ │site-arch │ │onboard │ │cold-email│ │ab-test │ │churn- │ │launch │ │customer- │ │programm │ │form-cro │ │email-seq │ │analytics │ │ prevent │ │pricing │ │research │ -│schema │ │popup-cro │ │social │ │ │ │ │ │competitor │ │ │ +│schema │ │popups │ │social │ │ │ │ │ │competitor │ │ │ │content │ │paywall │ │ │ │ │ │ │ │ │ │ │ └────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘ │ │ │ │ │ │ │ └────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘ │ Skills cross-reference each other: - copywriting ↔ page-cro ↔ ab-test-setup + copywriting ↔ page-cro ↔ ab-testing revops ↔ sales-enablement ↔ cold-email - seo-audit ↔ schema-markup ↔ ai-seo - customer-research → copywriting, page-cro, competitor-alternatives + seo-audit ↔ schema ↔ ai-seo + customer-research → copywriting, page-cro, competitors ``` See each skill's **Related Skills** section for the full dependency map. @@ -54,40 +54,40 @@ See each skill's **Related Skills** section for the full dependency map. | Skill | Description | |-------|-------------| -| [ab-test-setup](skills/ab-test-setup/) | When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B... | +| [ab-testing](skills/ab-testing/) | When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B... | | [ad-creative](skills/ad-creative/) | When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad... | | [ai-seo](skills/ai-seo/) | When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers.... | -| [analytics-tracking](skills/analytics-tracking/) | When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions... | +| [analytics](skills/analytics/) | When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions... | | [churn-prevention](skills/churn-prevention/) | When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or... | | [cold-email](skills/cold-email/) | Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails,... | -| [competitor-alternatives](skills/competitor-alternatives/) | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when... | +| [competitors](skills/competitors/) | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when... | | [content-strategy](skills/content-strategy/) | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also... | | [copy-editing](skills/copy-editing/) | When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this... | | [copywriting](skills/copywriting/) | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages,... | | [customer-research](skills/customer-research/) | When the user wants to conduct, analyze, or synthesize customer research — including interview transcripts, surveys, support tickets, review mining, Reddit/G2/forum research, persona generation, and voice of customer (VOC)... | -| [email-sequence](skills/email-sequence/) | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... | +| [emails](skills/emails/) | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... | | [form-cro](skills/form-cro/) | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms,... | -| [free-tool-strategy](skills/free-tool-strategy/) | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... | -| [launch-strategy](skills/launch-strategy/) | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... | +| [free-tools](skills/free-tools/) | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... | +| [launch](skills/launch/) | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... | | [lead-magnets](skills/lead-magnets/) | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the... | | [marketing-ideas](skills/marketing-ideas/) | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... | | [marketing-psychology](skills/marketing-psychology/) | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when... | -| [onboarding-cro](skills/onboarding-cro/) | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... | +| [onboarding](skills/onboarding/) | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... | | [page-cro](skills/page-cro/) | When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing... | | [paid-ads](skills/paid-ads/) | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X,... | -| [paywall-upgrade-cro](skills/paywall-upgrade-cro/) | When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use... | -| [popup-cro](skills/popup-cro/) | When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also... | -| [pricing-strategy](skills/pricing-strategy/) | When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions... | +| [paywalls](skills/paywalls/) | When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use... | +| [popups](skills/popups/) | When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also... | +| [pricing](skills/pricing/) | When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions... | | [product-marketing-context](skills/product-marketing-context/) | When the user wants to create or update their product marketing context document. Also use when the user mentions... | | [programmatic-seo](skills/programmatic-seo/) | When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions... | -| [referral-program](skills/referral-program/) | When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.... | +| [referrals](skills/referrals/) | When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.... | | [revops](skills/revops/) | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.... | | [sales-enablement](skills/sales-enablement/) | When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also... | -| [schema-markup](skills/schema-markup/) | When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user... | +| [schema](skills/schema/) | When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user... | | [seo-audit](skills/seo-audit/) | When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO... | -| [signup-flow-cro](skills/signup-flow-cro/) | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the... | +| [signup](skills/signup/) | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the... | | [site-architecture](skills/site-architecture/) | When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal... | -| [social-content](skills/social-content/) | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,... | +| [social](skills/social/) | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,... | ## Installation @@ -184,17 +184,17 @@ Once installed, just ask your agent to help with marketing tasks: → Uses copywriting skill "Set up GA4 tracking for signups" -→ Uses analytics-tracking skill +→ Uses analytics skill "Create a 5-email welcome sequence" -→ Uses email-sequence skill +→ Uses emails skill ``` You can also invoke skills directly: ``` /page-cro -/email-sequence +/emails /seo-audit ``` @@ -202,48 +202,48 @@ You can also invoke skills directly: ### Conversion Optimization - `page-cro` - Any marketing page -- `signup-flow-cro` - Registration flows -- `onboarding-cro` - Post-signup activation +- `signup` - Registration flows +- `onboarding` - Post-signup activation - `form-cro` - Lead capture forms -- `popup-cro` - Modals and overlays -- `paywall-upgrade-cro` - In-app upgrade moments +- `popups` - Modals and overlays +- `paywalls` - In-app upgrade moments ### Content & Copy - `copywriting` - Marketing page copy - `copy-editing` - Edit and polish existing copy - `cold-email` - B2B cold outreach emails and sequences -- `email-sequence` - Automated email flows -- `social-content` - Social media content +- `emails` - Automated email flows +- `social` - Social media content ### SEO & Discovery - `seo-audit` - Technical and on-page SEO - `ai-seo` - AI search optimization (AEO, GEO, LLMO) - `programmatic-seo` - Scaled page generation - `site-architecture` - Page hierarchy, navigation, URL structure -- `competitor-alternatives` - Comparison and alternative pages -- `schema-markup` - Structured data +- `competitors` - Comparison and alternative pages +- `schema` - Structured data ### Paid & Distribution - `paid-ads` - Google, Meta, LinkedIn ad campaigns - `ad-creative` - Bulk ad creative generation and iteration -- `social-content` - Social media scheduling and strategy +- `social` - Social media scheduling and strategy ### Measurement & Testing -- `analytics-tracking` - Event tracking setup -- `ab-test-setup` - Experiment design +- `analytics` - Event tracking setup +- `ab-testing` - Experiment design ### Retention - `churn-prevention` - Cancel flows, save offers, dunning, payment recovery ### Growth Engineering -- `free-tool-strategy` - Marketing tools and calculators -- `referral-program` - Referral and affiliate programs +- `free-tools` - Marketing tools and calculators +- `referrals` - Referral and affiliate programs ### Strategy & Monetization - `marketing-ideas` - 140 SaaS marketing ideas - `marketing-psychology` - Mental models and psychology -- `launch-strategy` - Product launches and announcements -- `pricing-strategy` - Pricing, packaging, and monetization +- `launch` - Product launches and announcements +- `pricing` - Pricing, packaging, and monetization ### Sales & RevOps - `revops` - Lead lifecycle, scoring, routing, pipeline management diff --git a/skills/ab-test-setup/SKILL.md b/skills/ab-testing/SKILL.md similarity index 97% rename from skills/ab-test-setup/SKILL.md rename to skills/ab-testing/SKILL.md index 1ce050b..cd4ed2c 100644 --- a/skills/ab-test-setup/SKILL.md +++ b/skills/ab-testing/SKILL.md @@ -1,6 +1,6 @@ --- -name: ab-test-setup -description: When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro. +name: ab-testing +description: When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," or "how long should I run this test." Use this whenever someone is comparing two approaches and wants to measure which performs better. For tracking implementation, see analytics. For page-level conversion optimization, see page-cro. metadata: version: 1.1.0 --- @@ -262,5 +262,5 @@ Document every test with: ## Related Skills - **page-cro**: For generating test ideas based on CRO principles -- **analytics-tracking**: For setting up test measurement +- **analytics**: For setting up test measurement - **copywriting**: For creating variant copy diff --git a/skills/ab-test-setup/evals/evals.json b/skills/ab-testing/evals/evals.json similarity index 100% rename from skills/ab-test-setup/evals/evals.json rename to skills/ab-testing/evals/evals.json diff --git a/skills/ab-test-setup/references/sample-size-guide.md b/skills/ab-testing/references/sample-size-guide.md similarity index 100% rename from skills/ab-test-setup/references/sample-size-guide.md rename to skills/ab-testing/references/sample-size-guide.md diff --git a/skills/ab-test-setup/references/test-templates.md b/skills/ab-testing/references/test-templates.md similarity index 100% rename from skills/ab-test-setup/references/test-templates.md rename to skills/ab-testing/references/test-templates.md diff --git a/skills/ad-creative/SKILL.md b/skills/ad-creative/SKILL.md index acf77e5..c27f978 100644 --- a/skills/ad-creative/SKILL.md +++ b/skills/ad-creative/SKILL.md @@ -357,6 +357,6 @@ node tools/clis/google-ads.js reports get --type ad_performance --date-range las - **paid-ads**: For campaign strategy, targeting, budgets, and optimization - **copywriting**: For landing page copy (where ad traffic lands) -- **ab-test-setup**: For structuring creative tests with statistical rigor +- **ab-testing**: For structuring creative tests with statistical rigor - **marketing-psychology**: For psychological principles behind high-performing creative - **copy-editing**: For polishing ad copy before launch diff --git a/skills/ai-seo/SKILL.md b/skills/ai-seo/SKILL.md index f42d3d1..b8e67bd 100644 --- a/skills/ai-seo/SKILL.md +++ b/skills/ai-seo/SKILL.md @@ -333,7 +333,7 @@ Monthly manual check: - Fair and balanced (AI penalizes obviously biased comparisons) - Specific criteria with ratings or scores - Updated pricing and feature data -- Cite the competitor-alternatives skill for building these pages +- Cite the competitors skill for building these pages ### Documentation / Help Content @@ -393,6 +393,6 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md). - **seo-audit**: For traditional technical and on-page SEO audits - **schema-markup**: For implementing structured data that helps AI understand your content - **content-strategy**: For planning what content to create -- **competitor-alternatives**: For building comparison pages that get cited +- **competitors**: For building comparison pages that get cited - **programmatic-seo**: For building SEO pages at scale - **copywriting**: For writing content that's both human-readable and AI-extractable diff --git a/skills/analytics-tracking/SKILL.md b/skills/analytics/SKILL.md similarity index 98% rename from skills/analytics-tracking/SKILL.md rename to skills/analytics/SKILL.md index de0159c..971de3b 100644 --- a/skills/analytics-tracking/SKILL.md +++ b/skills/analytics/SKILL.md @@ -1,6 +1,6 @@ --- -name: analytics-tracking -description: When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup. +name: analytics +description: When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-testing. metadata: version: 1.1.0 --- @@ -303,7 +303,7 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md). Key analy ## Related Skills -- **ab-test-setup**: For experiment tracking +- **ab-testing**: For experiment tracking - **seo-audit**: For organic traffic analysis - **page-cro**: For conversion optimization (uses this data) - **revops**: For pipeline metrics, CRM tracking, and revenue attribution diff --git a/skills/analytics-tracking/evals/evals.json b/skills/analytics/evals/evals.json similarity index 100% rename from skills/analytics-tracking/evals/evals.json rename to skills/analytics/evals/evals.json diff --git a/skills/analytics-tracking/references/event-library.md b/skills/analytics/references/event-library.md similarity index 100% rename from skills/analytics-tracking/references/event-library.md rename to skills/analytics/references/event-library.md diff --git a/skills/analytics-tracking/references/ga4-implementation.md b/skills/analytics/references/ga4-implementation.md similarity index 100% rename from skills/analytics-tracking/references/ga4-implementation.md rename to skills/analytics/references/ga4-implementation.md diff --git a/skills/analytics-tracking/references/gtm-implementation.md b/skills/analytics/references/gtm-implementation.md similarity index 100% rename from skills/analytics-tracking/references/gtm-implementation.md rename to skills/analytics/references/gtm-implementation.md diff --git a/skills/churn-prevention/SKILL.md b/skills/churn-prevention/SKILL.md index 1056efd..537556a 100644 --- a/skills/churn-prevention/SKILL.md +++ b/skills/churn-prevention/SKILL.md @@ -1,6 +1,6 @@ --- name: churn-prevention -description: "When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see email-sequence. For in-app upgrade paywalls, see paywall-upgrade-cro." +description: "When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in-app upgrade paywalls, see paywalls." metadata: version: 1.1.0 --- @@ -252,7 +252,7 @@ Health Score = ( | Trigger | Intervention | |---------|-------------| | Usage drop >50% for 2 weeks | "We noticed you haven't used [feature]. Need help?" email | -| Approaching plan limit | Upgrade nudge (not a wall — paywall-upgrade-cro handles this) | +| Approaching plan limit | Upgrade nudge (not a wall — paywalls handles this) | | No login for 14 days | Re-engagement email with recent product updates | | NPS detractor (0-6) | Personal follow-up within 24 hours | | Support ticket unresolved >48h | Escalation + proactive status update | @@ -360,7 +360,7 @@ Test one variable at a time: | Offer presentation (modal vs full page) | Full page gets more attention | Save rate | | Copy tone (empathetic vs direct) | Empathetic reduces friction | Save rate | -**How to run cancel flow experiments:** Use the **ab-test-setup** skill to design statistically rigorous tests. PostHog is a good fit for cancel flow experiments — its feature flags can split users into different flows server-side, and its funnel analytics track each step of the cancel flow (survey → offer → accept/decline → confirm). See the [PostHog integration guide](../../tools/integrations/posthog.md) for setup. +**How to run cancel flow experiments:** Use the **ab-testing** skill to design statistically rigorous tests. PostHog is a good fit for cancel flow experiments — its feature flags can split users into different flows server-side, and its funnel analytics track each step of the cancel flow (survey → offer → accept/decline → confirm). See the [PostHog integration guide](../../tools/integrations/posthog.md) for setup. --- @@ -416,9 +416,9 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md). ## Related Skills -- **email-sequence**: For win-back email sequences after cancellation -- **paywall-upgrade-cro**: For in-app upgrade moments and trial expiration -- **pricing-strategy**: For plan structure and annual discount strategy -- **onboarding-cro**: For activation to prevent early churn -- **analytics-tracking**: For setting up churn signal events -- **ab-test-setup**: For testing cancel flow variations with statistical rigor +- **emails**: For win-back email sequences after cancellation +- **paywalls**: For in-app upgrade moments and trial expiration +- **pricing**: For plan structure and annual discount strategy +- **onboarding**: For activation to prevent early churn +- **analytics**: For setting up churn signal events +- **ab-testing**: For testing cancel flow variations with statistical rigor diff --git a/skills/churn-prevention/references/cancel-flow-patterns.md b/skills/churn-prevention/references/cancel-flow-patterns.md index a47ab99..dcceeec 100644 --- a/skills/churn-prevention/references/cancel-flow-patterns.md +++ b/skills/churn-prevention/references/cancel-flow-patterns.md @@ -184,7 +184,7 @@ For multi-plan products, downgrade is the strongest save: When the cancel reason is "switching to competitor": 1. **Ask which competitor** (optional, don't force it) -2. **Show a comparison** if you have one (see competitor-alternatives skill) +2. **Show a comparison** if you have one (see competitors skill) 3. **Offer a migration credit** ("We'll match their price for 3 months") 4. **Request a feedback call** ("15 minutes to understand what we're missing") @@ -226,7 +226,7 @@ from customers like you. | Day 60 | Address their specific cancel reason if resolved | | Day 90 | Final win-back with special offer | -**For detailed win-back email sequences**: See the email-sequence skill. +**For detailed win-back email sequences**: See the emails skill. --- @@ -290,7 +290,7 @@ The most effective cancel flows use segmentation to show different offers to dif - [ ] Set up proactive intervention triggers - [ ] A/B test discount amounts and offer types - [ ] Segment flows by plan, tenure, and usage -- [ ] Post-cancel win-back sequence (coordinate with email-sequence skill) +- [ ] Post-cancel win-back sequence (coordinate with emails skill) - [ ] Cohort analysis: churn by channel, plan, tenure --- diff --git a/skills/cold-email/SKILL.md b/skills/cold-email/SKILL.md index 9658a0c..8f0af40 100644 --- a/skills/cold-email/SKILL.md +++ b/skills/cold-email/SKILL.md @@ -1,6 +1,6 @@ --- name: cold-email -description: Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see email-sequence. For sales collateral beyond emails, see sales-enablement. +description: Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold outreach," "prospecting email," "outbound email," "email to leads," "reach out to prospects," "sales email," "follow-up email sequence," "nobody's replying to my emails," or "how do I write a cold email." Covers subject lines, opening lines, body copy, CTAs, personalization, and multi-touch follow-up sequences. For warm/lifecycle email sequences, see emails. For sales collateral beyond emails, see sales-enablement. metadata: version: 1.1.0 --- @@ -152,7 +152,7 @@ Use this data to inform your writing — not as a checklist to satisfy. ## Related Skills - **copywriting**: For landing pages and web copy -- **email-sequence**: For lifecycle/nurture email sequences (not cold outreach) -- **social-content**: For LinkedIn and social posts +- **emails**: For lifecycle/nurture email sequences (not cold outreach) +- **social**: For LinkedIn and social posts - **product-marketing-context**: For establishing foundational positioning - **revops**: For lead scoring, routing, and pipeline management diff --git a/skills/competitor-alternatives/SKILL.md b/skills/competitors/SKILL.md similarity index 99% rename from skills/competitor-alternatives/SKILL.md rename to skills/competitors/SKILL.md index 1aefc06..79dbc83 100644 --- a/skills/competitor-alternatives/SKILL.md +++ b/skills/competitors/SKILL.md @@ -1,5 +1,5 @@ --- -name: competitor-alternatives +name: competitors description: "When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement." metadata: version: 1.1.0 diff --git a/skills/competitor-alternatives/evals/evals.json b/skills/competitors/evals/evals.json similarity index 100% rename from skills/competitor-alternatives/evals/evals.json rename to skills/competitors/evals/evals.json diff --git a/skills/competitor-alternatives/references/content-architecture.md b/skills/competitors/references/content-architecture.md similarity index 100% rename from skills/competitor-alternatives/references/content-architecture.md rename to skills/competitors/references/content-architecture.md diff --git a/skills/competitor-alternatives/references/templates.md b/skills/competitors/references/templates.md similarity index 100% rename from skills/competitor-alternatives/references/templates.md rename to skills/competitors/references/templates.md diff --git a/skills/content-strategy/SKILL.md b/skills/content-strategy/SKILL.md index 6d0e41d..0cd46a5 100644 --- a/skills/content-strategy/SKILL.md +++ b/skills/content-strategy/SKILL.md @@ -1,6 +1,6 @@ --- name: content-strategy -description: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social-content. +description: When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social. metadata: version: 1.1.0 --- @@ -361,5 +361,5 @@ Visual or structured representation of how content interconnects. - **ai-seo**: For optimizing content for AI search engines and getting cited by LLMs - **programmatic-seo**: For scaled content generation - **site-architecture**: For page hierarchy, navigation design, and URL structure -- **email-sequence**: For email-based content -- **social-content**: For social media content +- **emails**: For email-based content +- **social**: For social media content diff --git a/skills/content-strategy/references/headless-cms.md b/skills/content-strategy/references/headless-cms.md index 61ef10e..c40aeaf 100644 --- a/skills/content-strategy/references/headless-cms.md +++ b/skills/content-strategy/references/headless-cms.md @@ -169,7 +169,7 @@ URL structure, navigation hierarchy, and internal linking all depend on how cont ### Email Sequences -Pull CMS content into email templates for consistent messaging across web and email. Case studies, testimonials, and blog posts can feed email nurture sequences. See **email-sequence** skill. +Pull CMS content into email templates for consistent messaging across web and email. Case studies, testimonials, and blog posts can feed email nurture sequences. See **emails** skill. --- diff --git a/skills/copy-editing/SKILL.md b/skills/copy-editing/SKILL.md index 18d569e..093fbfe 100644 --- a/skills/copy-editing/SKILL.md +++ b/skills/copy-editing/SKILL.md @@ -433,7 +433,7 @@ This iterative process ensures each edit doesn't create new problems while respe - **copywriting**: For writing new copy from scratch (use this skill to edit after your first draft is complete) - **page-cro**: For broader page optimization beyond copy - **marketing-psychology**: For understanding why certain edits improve conversion -- **ab-test-setup**: For testing copy variations +- **ab-testing**: For testing copy variations --- diff --git a/skills/copywriting/SKILL.md b/skills/copywriting/SKILL.md index cbf9adf..263816c 100644 --- a/skills/copywriting/SKILL.md +++ b/skills/copywriting/SKILL.md @@ -1,6 +1,6 @@ --- name: copywriting -description: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see email-sequence. For popup copy, see popup-cro. For editing existing copy, see copy-editing. +description: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. metadata: version: 1.1.0 --- @@ -247,6 +247,6 @@ For headlines and CTAs, provide 2-3 options: - **copy-editing**: For polishing existing copy (use after your draft) - **page-cro**: If page structure/strategy needs work, not just copy -- **email-sequence**: For email copywriting -- **popup-cro**: For popup and modal copy -- **ab-test-setup**: To test copy variations +- **emails**: For email copywriting +- **popups**: For popup and modal copy +- **ab-testing**: To test copy variations diff --git a/skills/customer-research/SKILL.md b/skills/customer-research/SKILL.md index 11ae8c7..fec9e89 100644 --- a/skills/customer-research/SKILL.md +++ b/skills/customer-research/SKILL.md @@ -262,7 +262,7 @@ Don't ask all five at once — lead with #1 and #2, then follow up as needed. |-----------------|-------| | Writing copy informed by the research | `copywriting` | | Optimizing a page using VOC insights | `page-cro` | -| Building a competitor comparison page | `competitor-alternatives` | +| Building a competitor comparison page | `competitors` | | Creating a churn prevention strategy from churn research | `churn-prevention` | | Planning paid ads informed by research | `paid-ads` | | Writing cold email using research on pain/trigger | `cold-email` | diff --git a/skills/email-sequence/SKILL.md b/skills/emails/SKILL.md similarity index 97% rename from skills/email-sequence/SKILL.md rename to skills/emails/SKILL.md index db8497b..8d6a8e8 100644 --- a/skills/email-sequence/SKILL.md +++ b/skills/emails/SKILL.md @@ -1,6 +1,6 @@ --- -name: email-sequence -description: When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding-cro. +name: emails +description: When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding. metadata: version: 1.1.0 --- @@ -304,8 +304,8 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md). Key email - **lead-magnets**: For planning lead magnets that feed into nurture sequences - **churn-prevention**: For cancel flows, save offers, and dunning strategy (email supports this) -- **onboarding-cro**: For in-app onboarding (email supports this) +- **onboarding**: For in-app onboarding (email supports this) - **copywriting**: For landing pages emails link to -- **ab-test-setup**: For testing email elements -- **popup-cro**: For email capture popups +- **ab-testing**: For testing email elements +- **popups**: For email capture popups - **revops**: For lifecycle stages that trigger email sequences diff --git a/skills/email-sequence/evals/evals.json b/skills/emails/evals/evals.json similarity index 100% rename from skills/email-sequence/evals/evals.json rename to skills/emails/evals/evals.json diff --git a/skills/email-sequence/references/copy-guidelines.md b/skills/emails/references/copy-guidelines.md similarity index 100% rename from skills/email-sequence/references/copy-guidelines.md rename to skills/emails/references/copy-guidelines.md diff --git a/skills/email-sequence/references/email-types.md b/skills/emails/references/email-types.md similarity index 100% rename from skills/email-sequence/references/email-types.md rename to skills/emails/references/email-types.md diff --git a/skills/email-sequence/references/sequence-templates.md b/skills/emails/references/sequence-templates.md similarity index 100% rename from skills/email-sequence/references/sequence-templates.md rename to skills/emails/references/sequence-templates.md diff --git a/skills/form-cro/SKILL.md b/skills/form-cro/SKILL.md index b80991c..5b59de2 100644 --- a/skills/form-cro/SKILL.md +++ b/skills/form-cro/SKILL.md @@ -1,6 +1,6 @@ --- name: form-cro -description: When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form that captures information. For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro. +description: When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," "contact form," "nobody fills out our form," "form abandonment," "too many fields," "demo request form," or "lead form isn't converting." Use this for any non-signup form that captures information. For signup/registration forms, see signup. For popups containing forms, see popups. metadata: version: 1.1.0 --- @@ -423,7 +423,7 @@ Ideas to A/B test with expected outcomes ## Related Skills -- **signup-flow-cro**: For account creation forms -- **popup-cro**: For forms inside popups/modals +- **signup**: For account creation forms +- **popups**: For forms inside popups/modals - **page-cro**: For the page containing the form -- **ab-test-setup**: For testing form changes +- **ab-testing**: For testing form changes diff --git a/skills/free-tool-strategy/SKILL.md b/skills/free-tools/SKILL.md similarity index 97% rename from skills/free-tool-strategy/SKILL.md rename to skills/free-tools/SKILL.md index 76ab91e..3f31f45 100644 --- a/skills/free-tool-strategy/SKILL.md +++ b/skills/free-tools/SKILL.md @@ -1,5 +1,5 @@ --- -name: free-tool-strategy +name: free-tools description: When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets. metadata: version: 1.1.0 @@ -175,5 +175,5 @@ Rate each factor 1-5: - **lead-magnets**: For downloadable content lead magnets (ebooks, checklists, templates) - **page-cro**: For optimizing the tool's landing page - **seo-audit**: For SEO-optimizing the tool -- **analytics-tracking**: For measuring tool usage -- **email-sequence**: For nurturing leads from the tool +- **analytics**: For measuring tool usage +- **emails**: For nurturing leads from the tool diff --git a/skills/free-tool-strategy/evals/evals.json b/skills/free-tools/evals/evals.json similarity index 100% rename from skills/free-tool-strategy/evals/evals.json rename to skills/free-tools/evals/evals.json diff --git a/skills/free-tool-strategy/references/tool-types.md b/skills/free-tools/references/tool-types.md similarity index 100% rename from skills/free-tool-strategy/references/tool-types.md rename to skills/free-tools/references/tool-types.md diff --git a/skills/launch-strategy/SKILL.md b/skills/launch/SKILL.md similarity index 99% rename from skills/launch-strategy/SKILL.md rename to skills/launch/SKILL.md index cdcc22d..b04074d 100644 --- a/skills/launch-strategy/SKILL.md +++ b/skills/launch/SKILL.md @@ -1,5 +1,5 @@ --- -name: launch-strategy +name: launch description: "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas." metadata: version: 1.1.0 @@ -346,7 +346,7 @@ Even small changelog updates remind customers your product is evolving. This bui ## Related Skills - **marketing-ideas**: For additional launch tactics (#22 Product Hunt, #23 Early Access Referrals) -- **email-sequence**: For launch and onboarding email sequences +- **emails**: For launch and onboarding email sequences - **page-cro**: For optimizing launch landing pages - **marketing-psychology**: For psychology behind waitlists and exclusivity - **programmatic-seo**: For comparison pages mentioned in post-launch diff --git a/skills/launch-strategy/evals/evals.json b/skills/launch/evals/evals.json similarity index 100% rename from skills/launch-strategy/evals/evals.json rename to skills/launch/evals/evals.json diff --git a/skills/lead-magnets/SKILL.md b/skills/lead-magnets/SKILL.md index bb6bf6d..cf49d11 100644 --- a/skills/lead-magnets/SKILL.md +++ b/skills/lead-magnets/SKILL.md @@ -1,6 +1,6 @@ --- name: lead-magnets -description: When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence. +description: When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails. metadata: version: 1.0.0 --- @@ -116,7 +116,7 @@ Goal: Help implement. Remove friction to purchase. | Template | "Ready-to-Use Sales Email Templates" | | Free trial | "14-Day Free Trial" | | Implementation guide | "Migration Checklist: Switch in 30 Minutes" | -| ROI calculator | "Calculate Your Savings" (→ see **free-tool-strategy**) | +| ROI calculator | "Calculate Your Savings" (→ see **free-tools**) | --- @@ -148,7 +148,7 @@ Rule of thumb: Ask for the minimum needed. Every extra field reduces conversion - Reduce risk: "No spam. Unsubscribe anytime." **For form optimization**: See **form-cro** skill -**For popup implementation**: See **popup-cro** skill +**For popup implementation**: See **popups** skill --- @@ -196,14 +196,14 @@ Don't waste the thank you page. After they've converted: - Trigger on exit intent or scroll depth - Match the popup offer to the page content -- **See popup-cro** for implementation +- **See popups** for implementation ### Social Media - Share snippets and teasers from the lead magnet - Create carousel posts from key points - Use the lead magnet as the CTA in your bio/profile -- **See social-content** for social strategy +- **See social** for social strategy ### Paid Promotion @@ -298,13 +298,13 @@ When creating a lead magnet strategy, provide: ## Related Skills -- **free-tool-strategy**: For interactive tools as lead magnets (calculators, graders, quizzes) +- **free-tools**: For interactive tools as lead magnets (calculators, graders, quizzes) - **copywriting**: For writing the lead magnet content itself -- **email-sequence**: For nurture sequences after lead capture +- **emails**: For nurture sequences after lead capture - **page-cro**: For optimizing lead magnet landing pages -- **popup-cro**: For popup-based lead capture +- **popups**: For popup-based lead capture - **form-cro**: For optimizing capture forms - **content-strategy**: For content planning and topic selection -- **analytics-tracking**: For measuring lead magnet performance +- **analytics**: For measuring lead magnet performance - **paid-ads**: For paid promotion of lead magnets -- **social-content**: For social media promotion +- **social**: For social media promotion diff --git a/skills/lead-magnets/references/format-guide.md b/skills/lead-magnets/references/format-guide.md index b4f7f79..e2ecab9 100644 --- a/skills/lead-magnets/references/format-guide.md +++ b/skills/lead-magnets/references/format-guide.md @@ -171,7 +171,7 @@ Detailed creation guidance for each lead magnet format. **Implementation**: Gate results behind email capture. The quiz itself is ungated — the personalized results require an email. -**For building interactive quizzes**: See **free-tool-strategy** skill for technical implementation guidance. +**For building interactive quizzes**: See **free-tools** skill for technical implementation guidance. --- diff --git a/skills/marketing-ideas/SKILL.md b/skills/marketing-ideas/SKILL.md index 85ada27..5c25bab 100644 --- a/skills/marketing-ideas/SKILL.md +++ b/skills/marketing-ideas/SKILL.md @@ -1,6 +1,6 @@ --- name: marketing-ideas -description: "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.)." +description: "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social, emails, etc.)." metadata: version: 1.1.0 --- @@ -161,7 +161,7 @@ When recommending ideas, provide for each: ## Related Skills - **programmatic-seo**: For scaling SEO content (#4) -- **competitor-alternatives**: For comparison pages (#11) -- **email-sequence**: For email marketing tactics -- **free-tool-strategy**: For engineering as marketing (#15) +- **competitors**: For comparison pages (#11) +- **emails**: For email marketing tactics +- **free-tools**: For engineering as marketing (#15) - **referral-program**: For viral growth (#93) diff --git a/skills/marketing-psychology/SKILL.md b/skills/marketing-psychology/SKILL.md index 5b23873..6fff890 100644 --- a/skills/marketing-psychology/SKILL.md +++ b/skills/marketing-psychology/SKILL.md @@ -450,6 +450,6 @@ When facing a marketing challenge, consider: - **page-cro**: Apply psychology to page optimization - **copywriting**: Write copy using psychological principles -- **popup-cro**: Use triggers and psychology in popups +- **popups**: Use triggers and psychology in popups - **pricing-page optimization**: See page-cro for pricing psychology -- **ab-test-setup**: Test psychological hypotheses +- **ab-testing**: Test psychological hypotheses diff --git a/skills/onboarding-cro/SKILL.md b/skills/onboarding/SKILL.md similarity index 94% rename from skills/onboarding-cro/SKILL.md rename to skills/onboarding/SKILL.md index af71b61..745365f 100644 --- a/skills/onboarding-cro/SKILL.md +++ b/skills/onboarding/SKILL.md @@ -1,6 +1,6 @@ --- -name: onboarding-cro -description: When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence. +name: onboarding +description: When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup. For ongoing email sequences, see emails. metadata: version: 1.1.0 --- @@ -214,7 +214,7 @@ When recommending experiments, consider tests for: ## Related Skills -- **signup-flow-cro**: For optimizing the signup before onboarding -- **email-sequence**: For onboarding email series -- **paywall-upgrade-cro**: For converting to paid during/after onboarding -- **ab-test-setup**: For testing onboarding changes +- **signup**: For optimizing the signup before onboarding +- **emails**: For onboarding email series +- **paywalls**: For converting to paid during/after onboarding +- **ab-testing**: For testing onboarding changes diff --git a/skills/onboarding-cro/evals/evals.json b/skills/onboarding/evals/evals.json similarity index 100% rename from skills/onboarding-cro/evals/evals.json rename to skills/onboarding/evals/evals.json diff --git a/skills/onboarding-cro/references/experiments.md b/skills/onboarding/references/experiments.md similarity index 100% rename from skills/onboarding-cro/references/experiments.md rename to skills/onboarding/references/experiments.md diff --git a/skills/page-cro/SKILL.md b/skills/page-cro/SKILL.md index 2bdffe5..f7e62e3 100644 --- a/skills/page-cro/SKILL.md +++ b/skills/page-cro/SKILL.md @@ -1,6 +1,6 @@ --- name: page-cro -description: When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro. +description: When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup. For post-signup activation, see onboarding. For forms outside of signup, see form-cro. For popups/modals, see popups. metadata: version: 1.1.0 --- @@ -175,8 +175,8 @@ When recommending experiments, consider tests for: ## Related Skills -- **signup-flow-cro**: If the issue is in the signup process itself +- **signup**: If the issue is in the signup process itself - **form-cro**: If forms on the page need optimization -- **popup-cro**: If considering popups as part of the strategy +- **popups**: If considering popups as part of the strategy - **copywriting**: If the page needs a complete copy rewrite -- **ab-test-setup**: To properly test recommended changes +- **ab-testing**: To properly test recommended changes diff --git a/skills/paid-ads/SKILL.md b/skills/paid-ads/SKILL.md index 74afdeb..2ddf15d 100644 --- a/skills/paid-ads/SKILL.md +++ b/skills/paid-ads/SKILL.md @@ -310,6 +310,6 @@ For tracking, see also: [ga4.md](../../tools/integrations/ga4.md), [segment.md]( - **ad-creative**: For generating and iterating ad headlines, descriptions, and creative at scale - **copywriting**: For landing page copy that converts ad traffic -- **analytics-tracking**: For proper conversion tracking setup -- **ab-test-setup**: For landing page testing to improve ROAS +- **analytics**: For proper conversion tracking setup +- **ab-testing**: For landing page testing to improve ROAS - **page-cro**: For optimizing post-click conversion rates diff --git a/skills/paywall-upgrade-cro/SKILL.md b/skills/paywalls/SKILL.md similarity index 96% rename from skills/paywall-upgrade-cro/SKILL.md rename to skills/paywalls/SKILL.md index 15f1fd5..2f88e78 100644 --- a/skills/paywall-upgrade-cro/SKILL.md +++ b/skills/paywalls/SKILL.md @@ -1,6 +1,6 @@ --- -name: paywall-upgrade-cro -description: When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see page-cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing-strategy. +name: paywalls +description: When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see page-cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing. metadata: version: 1.1.0 --- @@ -223,5 +223,5 @@ What you've accomplished: - **churn-prevention**: For cancel flows, save offers, and reducing churn post-upgrade - **page-cro**: For public pricing page optimization -- **onboarding-cro**: For driving to aha moment before upgrade -- **ab-test-setup**: For testing paywall variations +- **onboarding**: For driving to aha moment before upgrade +- **ab-testing**: For testing paywall variations diff --git a/skills/paywall-upgrade-cro/evals/evals.json b/skills/paywalls/evals/evals.json similarity index 100% rename from skills/paywall-upgrade-cro/evals/evals.json rename to skills/paywalls/evals/evals.json diff --git a/skills/paywall-upgrade-cro/references/experiments.md b/skills/paywalls/references/experiments.md similarity index 100% rename from skills/paywall-upgrade-cro/references/experiments.md rename to skills/paywalls/references/experiments.md diff --git a/skills/popup-cro/SKILL.md b/skills/popups/SKILL.md similarity index 98% rename from skills/popup-cro/SKILL.md rename to skills/popups/SKILL.md index be45eb5..5eaaa7f 100644 --- a/skills/popup-cro/SKILL.md +++ b/skills/popups/SKILL.md @@ -1,5 +1,5 @@ --- -name: popup-cro +name: popups description: When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro. metadata: version: 1.1.0 @@ -450,5 +450,5 @@ Ideas to A/B test with expected outcomes - **lead-magnets**: For planning lead magnets to promote via popups - **form-cro**: For optimizing the form inside the popup - **page-cro**: For the page context around popups -- **email-sequence**: For what happens after popup conversion -- **ab-test-setup**: For testing popup variations +- **emails**: For what happens after popup conversion +- **ab-testing**: For testing popup variations diff --git a/skills/popup-cro/evals/evals.json b/skills/popups/evals/evals.json similarity index 100% rename from skills/popup-cro/evals/evals.json rename to skills/popups/evals/evals.json diff --git a/skills/pricing-strategy/SKILL.md b/skills/pricing/SKILL.md similarity index 98% rename from skills/pricing-strategy/SKILL.md rename to skills/pricing/SKILL.md index 3651310..a8c0c80 100644 --- a/skills/pricing-strategy/SKILL.md +++ b/skills/pricing/SKILL.md @@ -1,6 +1,6 @@ --- -name: pricing-strategy -description: "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro." +name: pricing +description: "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls." metadata: version: 1.1.0 --- @@ -226,6 +226,6 @@ Identifies which features customers value most: - **page-cro**: For optimizing pricing page conversion - **copywriting**: For pricing page copy - **marketing-psychology**: For pricing psychology principles -- **ab-test-setup**: For testing pricing changes +- **ab-testing**: For testing pricing changes - **revops**: For deal desk processes and pipeline pricing - **sales-enablement**: For proposal templates and pricing presentations diff --git a/skills/pricing-strategy/evals/evals.json b/skills/pricing/evals/evals.json similarity index 100% rename from skills/pricing-strategy/evals/evals.json rename to skills/pricing/evals/evals.json diff --git a/skills/pricing-strategy/references/research-methods.md b/skills/pricing/references/research-methods.md similarity index 100% rename from skills/pricing-strategy/references/research-methods.md rename to skills/pricing/references/research-methods.md diff --git a/skills/pricing-strategy/references/tier-structure.md b/skills/pricing/references/tier-structure.md similarity index 100% rename from skills/pricing-strategy/references/tier-structure.md rename to skills/pricing/references/tier-structure.md diff --git a/skills/product-marketing-context/SKILL.md b/skills/product-marketing/SKILL.md similarity index 99% rename from skills/product-marketing-context/SKILL.md rename to skills/product-marketing/SKILL.md index 4ba17e6..a537b81 100644 --- a/skills/product-marketing-context/SKILL.md +++ b/skills/product-marketing/SKILL.md @@ -1,5 +1,5 @@ --- -name: product-marketing-context +name: product-marketing description: "When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing-context.md` that all other skills reference for product, audience, and positioning context." metadata: version: 1.1.0 diff --git a/skills/product-marketing-context/evals/evals.json b/skills/product-marketing/evals/evals.json similarity index 100% rename from skills/product-marketing-context/evals/evals.json rename to skills/product-marketing/evals/evals.json diff --git a/skills/programmatic-seo/SKILL.md b/skills/programmatic-seo/SKILL.md index b3e150e..91fc820 100644 --- a/skills/programmatic-seo/SKILL.md +++ b/skills/programmatic-seo/SKILL.md @@ -235,4 +235,4 @@ Watch for: Thin content warnings, Ranking drops, Manual actions, Crawl errors - **seo-audit**: For auditing programmatic pages after launch - **schema-markup**: For adding structured data - **site-architecture**: For page hierarchy, URL structure, and internal linking -- **competitor-alternatives**: For comparison page frameworks +- **competitors**: For comparison page frameworks diff --git a/skills/programmatic-seo/references/playbooks.md b/skills/programmatic-seo/references/playbooks.md index 35c354c..227f675 100644 --- a/skills/programmatic-seo/references/playbooks.md +++ b/skills/programmatic-seo/references/playbooks.md @@ -103,7 +103,7 @@ Beyond mixing and matching data point permutations, these are the proven playboo **URL structure**: `/compare/[x]-vs-[y]/` or `/[x]-vs-[y]/` -*See also: competitor-alternatives skill for detailed frameworks* +*See also: competitors skill for detailed frameworks* --- diff --git a/skills/referral-program/SKILL.md b/skills/referrals/SKILL.md similarity index 96% rename from skills/referral-program/SKILL.md rename to skills/referrals/SKILL.md index 58e3be5..d73a073 100644 --- a/skills/referral-program/SKILL.md +++ b/skills/referrals/SKILL.md @@ -1,6 +1,6 @@ --- -name: referral-program -description: "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy." +name: referrals +description: "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch." metadata: version: 1.1.0 --- @@ -251,7 +251,7 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md). Key tools ## Related Skills -- **launch-strategy**: For launching referral program effectively -- **email-sequence**: For referral nurture campaigns +- **launch**: For launching referral program effectively +- **emails**: For referral nurture campaigns - **marketing-psychology**: For understanding referral motivation -- **analytics-tracking**: For tracking referral attribution +- **analytics**: For tracking referral attribution diff --git a/skills/referral-program/evals/evals.json b/skills/referrals/evals/evals.json similarity index 100% rename from skills/referral-program/evals/evals.json rename to skills/referrals/evals/evals.json diff --git a/skills/referral-program/references/affiliate-programs.md b/skills/referrals/references/affiliate-programs.md similarity index 100% rename from skills/referral-program/references/affiliate-programs.md rename to skills/referrals/references/affiliate-programs.md diff --git a/skills/referral-program/references/program-examples.md b/skills/referrals/references/program-examples.md similarity index 100% rename from skills/referral-program/references/program-examples.md rename to skills/referrals/references/program-examples.md diff --git a/skills/revops/SKILL.md b/skills/revops/SKILL.md index cef0b16..9d6dca3 100644 --- a/skills/revops/SKILL.md +++ b/skills/revops/SKILL.md @@ -1,6 +1,6 @@ --- name: revops -description: "When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see email-sequence. For pricing decisions, see pricing-strategy." +description: "When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing." metadata: version: 1.1.0 --- @@ -338,8 +338,8 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md). Key RevOp ## Related Skills - **cold-email**: For outbound prospecting emails -- **email-sequence**: For lifecycle and nurture email flows -- **pricing-strategy**: For pricing decisions and packaging -- **analytics-tracking**: For tracking pipeline metrics and attribution -- **launch-strategy**: For go-to-market launch planning +- **emails**: For lifecycle and nurture email flows +- **pricing**: For pricing decisions and packaging +- **analytics**: For tracking pipeline metrics and attribution +- **launch**: For go-to-market launch planning - **sales-enablement**: For sales collateral, decks, and objection handling diff --git a/skills/sales-enablement/SKILL.md b/skills/sales-enablement/SKILL.md index 81863f9..29de497 100644 --- a/skills/sales-enablement/SKILL.md +++ b/skills/sales-enablement/SKILL.md @@ -1,6 +1,6 @@ --- name: sales-enablement -description: "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitor-alternatives. For marketing website copy, see copywriting. For cold outreach emails, see cold-email." +description: "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email." metadata: version: 1.1.0 --- @@ -351,9 +351,9 @@ For partner sales enablement, see the [tools registry](../../tools/REGISTRY.md): ## Related Skills -- **competitor-alternatives**: For public-facing comparison and alternative pages +- **competitors**: For public-facing comparison and alternative pages - **copywriting**: For marketing website copy - **cold-email**: For outbound prospecting emails - **revops**: For lead lifecycle, scoring, routing, and pipeline management -- **pricing-strategy**: For pricing decisions and packaging +- **pricing**: For pricing decisions and packaging - **product-marketing-context**: For foundational positioning and messaging diff --git a/skills/schema-markup/SKILL.md b/skills/schema/SKILL.md similarity index 99% rename from skills/schema-markup/SKILL.md rename to skills/schema/SKILL.md index 5883b65..e0b63a4 100644 --- a/skills/schema-markup/SKILL.md +++ b/skills/schema/SKILL.md @@ -1,5 +1,5 @@ --- -name: schema-markup +name: schema description: When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search optimization, see ai-seo. metadata: version: 1.1.0 diff --git a/skills/schema-markup/evals/evals.json b/skills/schema/evals/evals.json similarity index 100% rename from skills/schema-markup/evals/evals.json rename to skills/schema/evals/evals.json diff --git a/skills/schema-markup/references/schema-examples.md b/skills/schema/references/schema-examples.md similarity index 100% rename from skills/schema-markup/references/schema-examples.md rename to skills/schema/references/schema-examples.md diff --git a/skills/seo-audit/SKILL.md b/skills/seo-audit/SKILL.md index 3a160d6..8bed63b 100644 --- a/skills/seo-audit/SKILL.md +++ b/skills/seo-audit/SKILL.md @@ -409,4 +409,4 @@ Same format as above - **site-architecture**: For page hierarchy, navigation design, and URL structure - **schema-markup**: For implementing structured data - **page-cro**: For optimizing pages for conversion (not just ranking) -- **analytics-tracking**: For measuring SEO performance +- **analytics**: For measuring SEO performance diff --git a/skills/signup-flow-cro/SKILL.md b/skills/signup/SKILL.md similarity index 97% rename from skills/signup-flow-cro/SKILL.md rename to skills/signup/SKILL.md index e8544a7..d682705 100644 --- a/skills/signup-flow-cro/SKILL.md +++ b/skills/signup/SKILL.md @@ -1,6 +1,6 @@ --- -name: signup-flow-cro -description: When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro. +name: signup +description: When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding. For lead capture forms (not account creation), see form-cro. metadata: version: 1.1.0 --- @@ -353,7 +353,7 @@ Organized by: ## Related Skills -- **onboarding-cro**: For optimizing what happens after signup +- **onboarding**: For optimizing what happens after signup - **form-cro**: For non-signup forms (lead capture, contact) - **page-cro**: For the landing page leading to signup -- **ab-test-setup**: For testing signup flow changes +- **ab-testing**: For testing signup flow changes diff --git a/skills/signup-flow-cro/evals/evals.json b/skills/signup/evals/evals.json similarity index 100% rename from skills/signup-flow-cro/evals/evals.json rename to skills/signup/evals/evals.json diff --git a/skills/site-architecture/SKILL.md b/skills/site-architecture/SKILL.md index 3a43eb7..7997807 100644 --- a/skills/site-architecture/SKILL.md +++ b/skills/site-architecture/SKILL.md @@ -354,4 +354,4 @@ Mermaid diagram showing page relationships and navigation zones. Use `graph TD` - **seo-audit**: For technical SEO, on-page optimization, and indexation issues - **page-cro**: For optimizing individual pages for conversion - **schema-markup**: For implementing breadcrumb and site navigation structured data -- **competitor-alternatives**: For comparison page frameworks and URL patterns +- **competitors**: For comparison page frameworks and URL patterns diff --git a/skills/social-content/SKILL.md b/skills/social/SKILL.md similarity index 98% rename from skills/social-content/SKILL.md rename to skills/social/SKILL.md index 3d51799..9617dec 100644 --- a/skills/social-content/SKILL.md +++ b/skills/social/SKILL.md @@ -1,5 +1,5 @@ --- -name: social-content +name: social description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' or 'grow my following.' Use this for any social media content creation, repurposing, or scheduling task. For broader content strategy, see content-strategy." metadata: version: 1.1.0 @@ -274,6 +274,6 @@ Instead of guessing, analyze what's working for top creators in your niche: ## Related Skills - **copywriting**: For longer-form content that feeds social -- **launch-strategy**: For coordinating social with launches -- **email-sequence**: For nurturing social audience via email +- **launch**: For coordinating social with launches +- **emails**: For nurturing social audience via email - **marketing-psychology**: For understanding what drives engagement diff --git a/skills/social-content/evals/evals.json b/skills/social/evals/evals.json similarity index 100% rename from skills/social-content/evals/evals.json rename to skills/social/evals/evals.json diff --git a/skills/social-content/references/platform-limits.md b/skills/social/references/platform-limits.md similarity index 100% rename from skills/social-content/references/platform-limits.md rename to skills/social/references/platform-limits.md diff --git a/skills/social-content/references/platforms.md b/skills/social/references/platforms.md similarity index 100% rename from skills/social-content/references/platforms.md rename to skills/social/references/platforms.md diff --git a/skills/social-content/references/post-templates.md b/skills/social/references/post-templates.md similarity index 100% rename from skills/social-content/references/post-templates.md rename to skills/social/references/post-templates.md diff --git a/skills/social-content/references/reverse-engineering.md b/skills/social/references/reverse-engineering.md similarity index 100% rename from skills/social-content/references/reverse-engineering.md rename to skills/social/references/reverse-engineering.md diff --git a/tools/integrations/activecampaign.md b/tools/integrations/activecampaign.md index 4ae4894..6b8dbe6 100644 --- a/tools/integrations/activecampaign.md +++ b/tools/integrations/activecampaign.md @@ -330,7 +330,7 @@ ActiveCampaign uses REST with resource wrapping (e.g., `{ "contact": {...} }`). ## Relevant Skills -- email-sequence +- emails - lifecycle-marketing - crm-integration - sales-pipeline diff --git a/tools/integrations/adobe-analytics.md b/tools/integrations/adobe-analytics.md index 8179551..ba98e1a 100644 --- a/tools/integrations/adobe-analytics.md +++ b/tools/integrations/adobe-analytics.md @@ -151,6 +151,6 @@ s.tl(this, 'o', 'Button Click'); ## Relevant Skills -- analytics-tracking -- ab-test-setup +- analytics +- ab-testing - paid-ads diff --git a/tools/integrations/ahrefs.md b/tools/integrations/ahrefs.md index c03d050..352cffd 100644 --- a/tools/integrations/ahrefs.md +++ b/tools/integrations/ahrefs.md @@ -139,4 +139,4 @@ Authorization: Bearer {api_token} - seo-audit - content-strategy -- competitor-alternatives +- competitors diff --git a/tools/integrations/amplitude.md b/tools/integrations/amplitude.md index e7b7904..04e1fce 100644 --- a/tools/integrations/amplitude.md +++ b/tools/integrations/amplitude.md @@ -130,6 +130,6 @@ amplitude.track('Feature Used', { ## Relevant Skills -- analytics-tracking -- ab-test-setup -- onboarding-cro +- analytics +- ab-testing +- onboarding diff --git a/tools/integrations/apollo.md b/tools/integrations/apollo.md index 7b07b5a..0623d65 100644 --- a/tools/integrations/apollo.md +++ b/tools/integrations/apollo.md @@ -145,4 +145,4 @@ POST https://api.apollo.io/api/v1/organizations/enrich - lead-enrichment - lead-scoring - cold-email -- competitor-alternatives +- competitors diff --git a/tools/integrations/beehiiv.md b/tools/integrations/beehiiv.md index d4ee1b4..25170a7 100644 --- a/tools/integrations/beehiiv.md +++ b/tools/integrations/beehiiv.md @@ -151,7 +151,7 @@ All endpoints are scoped to a publication. The publication ID is a required path ## Relevant Skills -- email-sequence +- emails - newsletter-growth -- referral-program +- referrals - content-strategy diff --git a/tools/integrations/brevo.md b/tools/integrations/brevo.md index e82f51f..9187cf6 100644 --- a/tools/integrations/brevo.md +++ b/tools/integrations/brevo.md @@ -261,7 +261,7 @@ Brevo uses standard REST with offset-based pagination (`limit` and `offset` para ## Relevant Skills -- email-sequence +- emails - sms-marketing - transactional-email - lifecycle-marketing diff --git a/tools/integrations/clay.md b/tools/integrations/clay.md index e0ddd02..ecbeef2 100644 --- a/tools/integrations/clay.md +++ b/tools/integrations/clay.md @@ -146,4 +146,4 @@ POST https://api.clay.com/v3/companies/enrich - cold-email - revops - sales-enablement -- competitor-alternatives +- competitors diff --git a/tools/integrations/clearbit.md b/tools/integrations/clearbit.md index 0b441d5..b386d92 100644 --- a/tools/integrations/clearbit.md +++ b/tools/integrations/clearbit.md @@ -139,4 +139,4 @@ Standard endpoints return `202 Accepted` if data is being processed (use webhook - personalization - abm-strategy - lead-enrichment -- competitor-alternatives +- competitors diff --git a/tools/integrations/composio.md b/tools/integrations/composio.md index a3e79d8..ddf22ae 100644 --- a/tools/integrations/composio.md +++ b/tools/integrations/composio.md @@ -184,7 +184,7 @@ Agent uses `SALESFORCE` to read leads and `SLACK` to post messages. ## Relevant Skills -- analytics-tracking (cross-platform data via Composio connectors) -- email-sequence (ActiveCampaign, Klaviyo access) +- analytics (cross-platform data via Composio connectors) +- emails (ActiveCampaign, Klaviyo access) - paid-ads (Meta Ads, LinkedIn Ads MCP access) -- referral-program (Shopify integration) +- referrals (Shopify integration) diff --git a/tools/integrations/coupler.md b/tools/integrations/coupler.md index 700e7b3..e87edad 100644 --- a/tools/integrations/coupler.md +++ b/tools/integrations/coupler.md @@ -137,6 +137,6 @@ GET https://api.coupler.io/v1/destinations ## Relevant Skills -- analytics-tracking +- analytics - paid-ads - revops diff --git a/tools/integrations/crossbeam.md b/tools/integrations/crossbeam.md index 5eb06cd..dd4406c 100644 --- a/tools/integrations/crossbeam.md +++ b/tools/integrations/crossbeam.md @@ -133,5 +133,5 @@ Authorization: Bearer {api_key} - revops - sales-enablement -- referral-program -- competitor-alternatives +- referrals +- competitors diff --git a/tools/integrations/customer-io.md b/tools/integrations/customer-io.md index 2d5f5ab..febf32d 100644 --- a/tools/integrations/customer-io.md +++ b/tools/integrations/customer-io.md @@ -182,6 +182,6 @@ _cio.page(); ## Relevant Skills -- email-sequence -- onboarding-cro -- analytics-tracking +- emails +- onboarding +- analytics diff --git a/tools/integrations/dataforseo.md b/tools/integrations/dataforseo.md index a1155af..4a27cee 100644 --- a/tools/integrations/dataforseo.md +++ b/tools/integrations/dataforseo.md @@ -162,4 +162,4 @@ Request bodies are always JSON arrays (even for single requests). - seo-audit - programmatic-seo - content-strategy -- competitor-alternatives +- competitors diff --git a/tools/integrations/dub-co.md b/tools/integrations/dub-co.md index e3d49a4..f670048 100644 --- a/tools/integrations/dub-co.md +++ b/tools/integrations/dub-co.md @@ -155,6 +155,6 @@ const analytics = await dub.analytics.retrieve({ ## Relevant Skills -- referral-program -- analytics-tracking +- referrals +- analytics - paid-ads diff --git a/tools/integrations/firehose.md b/tools/integrations/firehose.md index 2b51ec4..a36618f 100644 --- a/tools/integrations/firehose.md +++ b/tools/integrations/firehose.md @@ -152,7 +152,7 @@ query: "best [category] tools" OR "top [category] software" AND publish_time:[no ## Relevant Skills -- competitor-alternatives +- competitors - customer-research - content-strategy - cold-email diff --git a/tools/integrations/g2.md b/tools/integrations/g2.md index 79cc2c7..aac10f0 100644 --- a/tools/integrations/g2.md +++ b/tools/integrations/g2.md @@ -172,7 +172,7 @@ G2 follows the JSON:API specification (https://jsonapi.org/): ## Relevant Skills -- competitor-alternatives +- competitors - social-proof - reputation-management - customer-feedback diff --git a/tools/integrations/ga4.md b/tools/integrations/ga4.md index 1cddfab..49140e1 100644 --- a/tools/integrations/ga4.md +++ b/tools/integrations/ga4.md @@ -120,7 +120,7 @@ POST https://www.google-analytics.com/mp/collect?measurement_id={measurement_id} ## Relevant Skills -- analytics-tracking -- ab-test-setup +- analytics +- ab-testing - seo-audit - page-cro diff --git a/tools/integrations/google-ads.md b/tools/integrations/google-ads.md index 312d4b9..4064977 100644 --- a/tools/integrations/google-ads.md +++ b/tools/integrations/google-ads.md @@ -155,5 +155,5 @@ LIMIT 10 ## Relevant Skills - paid-ads -- analytics-tracking +- analytics - page-cro diff --git a/tools/integrations/google-search-console.md b/tools/integrations/google-search-console.md index e7a03ac..ee8b63a 100644 --- a/tools/integrations/google-search-console.md +++ b/tools/integrations/google-search-console.md @@ -144,4 +144,4 @@ POST https://indexing.googleapis.com/v3/urlNotifications:publish - seo-audit - programmatic-seo -- analytics-tracking +- analytics diff --git a/tools/integrations/hotjar.md b/tools/integrations/hotjar.md index 91f0c1f..9cd86c6 100644 --- a/tools/integrations/hotjar.md +++ b/tools/integrations/hotjar.md @@ -141,7 +141,7 @@ Authorization: Bearer {access_token} ## Relevant Skills - page-cro -- ab-test-setup -- analytics-tracking +- ab-testing +- analytics - ux-audit - landing-page diff --git a/tools/integrations/hubspot.md b/tools/integrations/hubspot.md index 5ea3927..a3ea4cb 100644 --- a/tools/integrations/hubspot.md +++ b/tools/integrations/hubspot.md @@ -173,6 +173,6 @@ hs accounts list ## Relevant Skills -- email-sequence -- analytics-tracking -- referral-program +- emails +- analytics +- referrals diff --git a/tools/integrations/introw.md b/tools/integrations/introw.md index 5b5d2a2..550b103 100644 --- a/tools/integrations/introw.md +++ b/tools/integrations/introw.md @@ -178,5 +178,5 @@ share_lead_or_register_deal - revops - sales-enablement -- referral-program -- competitor-alternatives +- referrals +- competitors diff --git a/tools/integrations/keywords-everywhere.md b/tools/integrations/keywords-everywhere.md index fa5bb02..337079e 100644 --- a/tools/integrations/keywords-everywhere.md +++ b/tools/integrations/keywords-everywhere.md @@ -204,4 +204,4 @@ Authorization: Bearer {api_key} - seo-audit - content-strategy - programmatic-seo -- competitor-alternatives +- competitors diff --git a/tools/integrations/kit.md b/tools/integrations/kit.md index ce64bb0..8e122e3 100644 --- a/tools/integrations/kit.md +++ b/tools/integrations/kit.md @@ -163,5 +163,5 @@ POST https://api.convertkit.com/v3/broadcasts ## Relevant Skills -- email-sequence +- emails - content-strategy diff --git a/tools/integrations/klaviyo.md b/tools/integrations/klaviyo.md index 04ae637..3e4664d 100644 --- a/tools/integrations/klaviyo.md +++ b/tools/integrations/klaviyo.md @@ -222,7 +222,7 @@ Klaviyo uses the JSON:API specification. All request/response bodies use `{ "dat ## Relevant Skills -- email-sequence +- emails - ecommerce-email - lifecycle-marketing - customer-segmentation diff --git a/tools/integrations/linkedin-ads.md b/tools/integrations/linkedin-ads.md index b9dc585..2483d64 100644 --- a/tools/integrations/linkedin-ads.md +++ b/tools/integrations/linkedin-ads.md @@ -161,4 +161,4 @@ POST https://api.linkedin.com/v2/audienceCountsV2 ## Relevant Skills - paid-ads -- analytics-tracking +- analytics diff --git a/tools/integrations/mailchimp.md b/tools/integrations/mailchimp.md index 09eac2b..050676f 100644 --- a/tools/integrations/mailchimp.md +++ b/tools/integrations/mailchimp.md @@ -145,6 +145,6 @@ const hash = md5(email.toLowerCase()); ## Relevant Skills -- email-sequence -- analytics-tracking -- referral-program +- emails +- analytics +- referrals diff --git a/tools/integrations/mention-me.md b/tools/integrations/mention-me.md index 2734b8e..cb71ecf 100644 --- a/tools/integrations/mention-me.md +++ b/tools/integrations/mention-me.md @@ -155,6 +155,6 @@ MentionMe.push({ ## Relevant Skills -- referral-program -- pricing-strategy -- analytics-tracking +- referrals +- pricing +- analytics diff --git a/tools/integrations/meta-ads.md b/tools/integrations/meta-ads.md index b74d300..4d7d209 100644 --- a/tools/integrations/meta-ads.md +++ b/tools/integrations/meta-ads.md @@ -143,5 +143,5 @@ access_token={access_token} ## Relevant Skills - paid-ads -- analytics-tracking +- analytics - page-cro diff --git a/tools/integrations/mixpanel.md b/tools/integrations/mixpanel.md index 44833cb..a44ca64 100644 --- a/tools/integrations/mixpanel.md +++ b/tools/integrations/mixpanel.md @@ -132,6 +132,6 @@ mixpanel.track('Feature Used', { ## Relevant Skills -- analytics-tracking -- ab-test-setup -- onboarding-cro +- analytics +- ab-testing +- onboarding diff --git a/tools/integrations/nitrosend.md b/tools/integrations/nitrosend.md index d888fac..0ede03d 100644 --- a/tools/integrations/nitrosend.md +++ b/tools/integrations/nitrosend.md @@ -107,7 +107,7 @@ For BYO plan users: bring your own SendGrid, Postmark, SES, or Resend account an ## Relevant Skills -- email-sequence -- onboarding-cro +- emails +- onboarding - churn-prevention - lead-magnets diff --git a/tools/integrations/optimizely.md b/tools/integrations/optimizely.md index fe5fca9..df74317 100644 --- a/tools/integrations/optimizely.md +++ b/tools/integrations/optimizely.md @@ -164,8 +164,8 @@ GET https://api.optimizely.com/v2/pages?project_id={project_id} ## Relevant Skills -- ab-test-setup +- ab-testing - page-cro - landing-page - personalization -- analytics-tracking +- analytics diff --git a/tools/integrations/outreach.md b/tools/integrations/outreach.md index 7596760..d1e7223 100644 --- a/tools/integrations/outreach.md +++ b/tools/integrations/outreach.md @@ -169,4 +169,4 @@ curl -s "https://api.outreach.io/api/v2/tasks?filter[status]=incomplete" \ - cold-email - revops - sales-enablement -- email-sequence +- emails diff --git a/tools/integrations/partnerstack.md b/tools/integrations/partnerstack.md index bbc4211..f4dcd13 100644 --- a/tools/integrations/partnerstack.md +++ b/tools/integrations/partnerstack.md @@ -215,7 +215,7 @@ All responses follow the format: ## Relevant Skills -- referral-program +- referrals - affiliate-marketing - partner-enablement - saas-metrics diff --git a/tools/integrations/pendo.md b/tools/integrations/pendo.md index a50d953..4c15741 100644 --- a/tools/integrations/pendo.md +++ b/tools/integrations/pendo.md @@ -202,7 +202,7 @@ GET https://app.pendo.io/api/v1/metadata/schema/parentAccount ## Relevant Skills -- analytics-tracking -- onboarding-cro +- analytics +- onboarding - churn-prevention -- ab-test-setup +- ab-testing diff --git a/tools/integrations/plausible.md b/tools/integrations/plausible.md index c0cf52c..2986dc5 100644 --- a/tools/integrations/plausible.md +++ b/tools/integrations/plausible.md @@ -170,7 +170,7 @@ GET https://plausible.io/api/v1/sites ## Relevant Skills -- analytics-tracking +- analytics - content-strategy - programmatic-seo - page-cro diff --git a/tools/integrations/posthog.md b/tools/integrations/posthog.md index 65b7bf3..0c58b12 100644 --- a/tools/integrations/posthog.md +++ b/tools/integrations/posthog.md @@ -146,6 +146,6 @@ if (posthog.isFeatureEnabled('new-pricing')) { ## Relevant Skills -- analytics-tracking -- ab-test-setup -- onboarding-cro +- analytics +- ab-testing +- onboarding diff --git a/tools/integrations/postmark.md b/tools/integrations/postmark.md index e686890..c3ef1bf 100644 --- a/tools/integrations/postmark.md +++ b/tools/integrations/postmark.md @@ -228,7 +228,7 @@ Postmark uses simple REST endpoints with PascalCase field names in request/respo ## Relevant Skills -- email-sequence +- emails - transactional-email - email-deliverability - onboarding-email diff --git a/tools/integrations/resend.md b/tools/integrations/resend.md index 23e0e53..5489c46 100644 --- a/tools/integrations/resend.md +++ b/tools/integrations/resend.md @@ -208,5 +208,5 @@ await resend.emails.send({ ## Relevant Skills -- email-sequence -- onboarding-cro +- emails +- onboarding diff --git a/tools/integrations/rewardful.md b/tools/integrations/rewardful.md index 3cc0789..aed864f 100644 --- a/tools/integrations/rewardful.md +++ b/tools/integrations/rewardful.md @@ -143,5 +143,5 @@ Rewardful automatically: ## Relevant Skills -- referral-program -- pricing-strategy +- referrals +- pricing diff --git a/tools/integrations/salesforce.md b/tools/integrations/salesforce.md index b75e77f..1afd1ca 100644 --- a/tools/integrations/salesforce.md +++ b/tools/integrations/salesforce.md @@ -145,6 +145,6 @@ ORDER BY CreatedDate DESC ## Relevant Skills -- email-sequence -- analytics-tracking +- emails +- analytics - paid-ads diff --git a/tools/integrations/segment.md b/tools/integrations/segment.md index 980e18a..527ac82 100644 --- a/tools/integrations/segment.md +++ b/tools/integrations/segment.md @@ -154,6 +154,6 @@ analytics.page('Pricing'); ## Relevant Skills -- analytics-tracking -- email-sequence +- analytics +- emails - paid-ads diff --git a/tools/integrations/semrush.md b/tools/integrations/semrush.md index 931212a..2c3d7fd 100644 --- a/tools/integrations/semrush.md +++ b/tools/integrations/semrush.md @@ -118,4 +118,4 @@ Use country code: `us`, `uk`, `de`, `fr`, `ca`, `au`, etc. - seo-audit - programmatic-seo - content-strategy -- competitor-alternatives +- competitors diff --git a/tools/integrations/sendgrid.md b/tools/integrations/sendgrid.md index a16d1a3..aa54671 100644 --- a/tools/integrations/sendgrid.md +++ b/tools/integrations/sendgrid.md @@ -157,5 +157,5 @@ await sgMail.send({ ## Relevant Skills -- email-sequence -- analytics-tracking +- emails +- analytics diff --git a/tools/integrations/shopify.md b/tools/integrations/shopify.md index a3c20b8..55ec8fe 100644 --- a/tools/integrations/shopify.md +++ b/tools/integrations/shopify.md @@ -171,6 +171,6 @@ shopify app create node ## Relevant Skills -- analytics-tracking -- email-sequence -- referral-program +- analytics +- emails +- referrals diff --git a/tools/integrations/similarweb.md b/tools/integrations/similarweb.md index 02b4fba..c082b54 100644 --- a/tools/integrations/similarweb.md +++ b/tools/integrations/similarweb.md @@ -145,6 +145,6 @@ GET https://api.similarweb.com/v1/website/example.com/geo/traffic-by-country?api ## Relevant Skills - seo-audit -- competitor-alternatives +- competitors - paid-ads - content-strategy diff --git a/tools/integrations/stripe.md b/tools/integrations/stripe.md index cd5ab16..0c2a16d 100644 --- a/tools/integrations/stripe.md +++ b/tools/integrations/stripe.md @@ -143,6 +143,6 @@ stripe customers retrieve cus_xxx ## Relevant Skills -- pricing-strategy -- referral-program (Stripe-integrated affiliate tools) -- analytics-tracking (revenue tracking) +- pricing +- referrals (Stripe-integrated affiliate tools) +- analytics (revenue tracking) diff --git a/tools/integrations/supermetrics.md b/tools/integrations/supermetrics.md index 25aa25f..d2ac24d 100644 --- a/tools/integrations/supermetrics.md +++ b/tools/integrations/supermetrics.md @@ -138,8 +138,8 @@ GET https://api.supermetrics.com/enterprise/v2/users ## Relevant Skills -- analytics-tracking +- analytics - paid-ads - seo-audit - content-strategy -- social-content +- social diff --git a/tools/integrations/tiktok-ads.md b/tools/integrations/tiktok-ads.md index f400a43..37ab479 100644 --- a/tools/integrations/tiktok-ads.md +++ b/tools/integrations/tiktok-ads.md @@ -158,4 +158,4 @@ Access-Token: {access_token} ## Relevant Skills - paid-ads -- analytics-tracking +- analytics diff --git a/tools/integrations/tolt.md b/tools/integrations/tolt.md index 057753e..1e52afd 100644 --- a/tools/integrations/tolt.md +++ b/tools/integrations/tolt.md @@ -140,5 +140,5 @@ window.tolt.identify(stripeCustomerId); ## Relevant Skills -- referral-program -- pricing-strategy +- referrals +- pricing diff --git a/tools/integrations/typeform.md b/tools/integrations/typeform.md index aef2eab..0d15611 100644 --- a/tools/integrations/typeform.md +++ b/tools/integrations/typeform.md @@ -186,5 +186,5 @@ GET https://api.typeform.com/workspaces/{workspace_id} - lead-generation - customer-research - page-cro -- signup-flow-cro +- signup - customer-feedback diff --git a/tools/integrations/zapier.md b/tools/integrations/zapier.md index d83de56..65d0782 100644 --- a/tools/integrations/zapier.md +++ b/tools/integrations/zapier.md @@ -145,6 +145,6 @@ When sending to Zapier, structure data as flat JSON: ## Relevant Skills -- email-sequence -- analytics-tracking -- referral-program +- emails +- analytics +- referrals diff --git a/tools/integrations/zoominfo.md b/tools/integrations/zoominfo.md index 06ad773..697d9cf 100644 --- a/tools/integrations/zoominfo.md +++ b/tools/integrations/zoominfo.md @@ -188,4 +188,4 @@ POST https://api.zoominfo.com/lookup/scoops - cold-email - revops - sales-enablement -- competitor-alternatives +- competitors