diff --git a/skills/copy-editing/SKILL.md b/skills/copy-editing/SKILL.md index eae50b6..9c39b7e 100644 --- a/skills/copy-editing/SKILL.md +++ b/skills/copy-editing/SKILL.md @@ -1,6 +1,6 @@ --- name: copy-editing -description: "When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' or 'sharpen the messaging.' Use this when the user already has copy and wants it improved rather than rewritten from scratch. For writing new copy, see copywriting." +description: "When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting." metadata: version: 1.2.0 --- @@ -470,12 +470,54 @@ This iterative process ensures each edit doesn't create new problems while respe --- +## Content Refresh Editing + +Copy editing isn't just for new content. Existing pages and posts decay over time — outdated stats, stale examples, drifted brand voice, and missed SEO opportunities. A content refresh applies the same editing rigor to content that's already published. + +### When to Refresh + +- **Traffic declining** on a page that used to perform well +- **Stats or data** are more than 12 months old +- **Product has changed** — features, pricing, or positioning no longer match +- **Competitors updated** their version of the same content +- **AI search visibility** matters — outdated content gets cited less (see ai-seo skill) + +### Content Refresh Checklist + +1. **Freshness pass** — Update all dates, stats, and examples. Replace "in 2024" with current data. Remove references to deprecated features or tools. +2. **Accuracy pass** — Verify all claims are still true. Check that linked resources still exist. Confirm pricing and feature descriptions match current state. +3. **Voice pass** — Does the tone match your current brand voice? Older content often reflects an earlier stage of the company. +4. **SEO pass** — Has search intent shifted for this topic? Are there new keywords or questions to address? Add "Last updated: [date]" prominently. +5. **Proof pass** — Can you add newer testimonials, case studies, or data points that didn't exist when this was first published? +6. **Structure pass** — Add comparison tables, FAQ sections, or structured data that AI systems can extract (especially for high-value pages). + +### Refresh vs. Rewrite + +| Signal | Action | +|--------|--------| +| Core message still valid, details outdated | Refresh (update facts, stats, examples) | +| Brand voice has evolved significantly | Refresh + voice rewrite | +| Topic angle or audience has shifted | Full rewrite | +| Page structure doesn't match current search intent | Full rewrite | +| Just needs updated stats and links | Light refresh | + +### Refresh Cadence + +- **Pricing and product pages**: Every quarter, or when pricing/features change +- **High-traffic blog posts**: Every 6 months +- **Comparison and alternatives pages**: Every 3-6 months (competitors change fast) +- **Evergreen guides**: Annually, unless traffic drops sooner +- **Low-traffic pages**: Only when traffic data suggests an opportunity + +--- + ## Task-Specific Questions 1. What's the goal of this copy? (Awareness, conversion, retention) 2. What action should readers take? 3. Are there specific concerns or known issues? 4. What proof/evidence do you have available? +5. Is this new copy or a refresh of existing content? ---