feat: consolidate page-cro and form-cro into unified cro skill
- Create skills/cro/ with shared CRO analysis framework - Move page-specific content to references/page.md - Move form-specific content to references/form.md - Copy experiments reference from page-cro - Remove skills/page-cro/ and skills/form-cro/ - Update all cross-references across skills, tools, README, AGENTS.md BREAKING: page-cro and form-cro are replaced by cro. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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Corey Haines
@@ -30,10 +30,10 @@ Skills reference each other and build on shared context. The `product-marketing-
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│ SEO & │ │ CRO │ │Content & │ │ Paid & │ │ Growth & │ │ Sales & │ │ Strategy │
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│ Content │ │ │ │ Copy │ │Measurement │ │Retention │ │ GTM │ │ │
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├──────────┤ ├──────────┤ ├──────────┤ ├────────────┤ ├──────────┤ ├─────────────┤ ├───────────┤
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│seo-audit │ │page-cro │ │copywritng│ │paid-ads │ │referral │ │revops │ │mktg-ideas │
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│seo-audit │ │cro │ │copywritng│ │paid-ads │ │referral │ │revops │ │mktg-ideas │
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│ai-seo │ │signup-cro│ │copy-edit │ │ad-creative │ │free-tool │ │sales-enable │ │mktg-psych │
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│site-arch │ │onboard │ │cold-email│ │ab-test │ │churn- │ │launch │ │customer- │
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│programm │ │form-cro │ │email-seq │ │analytics │ │ prevent │ │pricing │ │research │
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│programm │ │cro │ │email-seq │ │analytics │ │ prevent │ │pricing │ │research │
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│schema │ │popups │ │social │ │ │ │ │ │competitor │ │ │
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│content │ │paywall │ │ │ │ │ │ │ │ │ │ │
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└────┬─────┘ └────┬─────┘ └────┬─────┘ └─────┬──────┘ └────┬─────┘ └──────┬──────┘ └─────┬─────┘
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@@ -41,10 +41,10 @@ Skills reference each other and build on shared context. The `product-marketing-
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└────────────┴─────┬──────┴──────────────┴─────────────┴──────────────┴──────────────┘
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│
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Skills cross-reference each other:
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copywriting ↔ page-cro ↔ ab-testing
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copywriting ↔ cro ↔ ab-testing
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revops ↔ sales-enablement ↔ cold-email
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seo-audit ↔ schema ↔ ai-seo
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customer-research → copywriting, page-cro, competitors
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customer-research → copywriting, cro, competitors
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```
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See each skill's **Related Skills** section for the full dependency map.
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@@ -66,14 +66,14 @@ See each skill's **Related Skills** section for the full dependency map.
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| [copywriting](skills/copywriting/) | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages,... |
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| [customer-research](skills/customer-research/) | When the user wants to conduct, analyze, or synthesize customer research — including interview transcripts, surveys, support tickets, review mining, Reddit/G2/forum research, persona generation, and voice of customer (VOC)... |
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| [emails](skills/emails/) | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... |
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| [form-cro](skills/form-cro/) | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms,... |
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| [cro](skills/cro/) | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms,... |
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| [free-tools](skills/free-tools/) | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... |
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| [launch](skills/launch/) | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... |
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| [lead-magnets](skills/lead-magnets/) | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the... |
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| [marketing-ideas](skills/marketing-ideas/) | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... |
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| [marketing-psychology](skills/marketing-psychology/) | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when... |
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| [onboarding](skills/onboarding/) | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... |
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| [page-cro](skills/page-cro/) | When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing... |
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| [cro](skills/cro/) | When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing... |
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| [paid-ads](skills/paid-ads/) | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X,... |
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| [paywalls](skills/paywalls/) | When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use... |
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| [popups](skills/popups/) | When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also... |
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@@ -101,7 +101,7 @@ Use [npx skills](https://github.com/vercel-labs/skills) to install skills direct
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npx skills add coreyhaines31/marketingskills
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# Install specific skills
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npx skills add coreyhaines31/marketingskills --skill page-cro copywriting
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npx skills add coreyhaines31/marketingskills --skill cro copywriting
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# List available skills
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npx skills add coreyhaines31/marketingskills --list
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@@ -155,7 +155,7 @@ Use [SkillKit](https://github.com/rohitg00/skillkit) to install skills across mu
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npx skillkit install coreyhaines31/marketingskills
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# Install specific skills
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npx skillkit install coreyhaines31/marketingskills --skill page-cro copywriting
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npx skillkit install coreyhaines31/marketingskills --skill cro copywriting
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# List available skills
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npx skillkit install coreyhaines31/marketingskills --list
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@@ -178,7 +178,7 @@ Once installed, just ask your agent to help with marketing tasks:
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```
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"Help me optimize this landing page for conversions"
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→ Uses page-cro skill
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→ Uses cro skill
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"Write homepage copy for my SaaS"
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→ Uses copywriting skill
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@@ -193,7 +193,7 @@ Once installed, just ask your agent to help with marketing tasks:
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You can also invoke skills directly:
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```
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/page-cro
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/cro
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/emails
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/seo-audit
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```
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@@ -201,10 +201,10 @@ You can also invoke skills directly:
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## Skill Categories
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### Conversion Optimization
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- `page-cro` - Any marketing page
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- `cro` - Any marketing page
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- `signup` - Registration flows
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- `onboarding` - Post-signup activation
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- `form-cro` - Lead capture forms
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- `cro` - Lead capture forms
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- `popups` - Modals and overlays
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- `paywalls` - In-app upgrade moments
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