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feat: consolidate page-cro and form-cro into unified cro skill

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- Create skills/cro/ with shared CRO analysis framework
- Move page-specific content to references/page.md
- Move form-specific content to references/form.md
- Copy experiments reference from page-cro
- Remove skills/page-cro/ and skills/form-cro/
- Update all cross-references across skills, tools, README, AGENTS.md

BREAKING: page-cro and form-cro are replaced by cro.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
2026-04-03 16:27:53 -07:00
parent 83150fdc08
commit 8b82f733b6
39 changed files with 151 additions and 286 deletions
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skills/popups/SKILL.md
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---
name: popups
description: When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.
description: When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit popup," "scroll trigger," "sticky bar," or "notification bar." Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see cro. For general page conversion optimization, see cro.
metadata:
version: 1.1.0
---
@@ -448,7 +448,7 @@ Ideas to A/B test with expected outcomes
## Related Skills
- **lead-magnets**: For planning lead magnets to promote via popups
- **form-cro**: For optimizing the form inside the popup
- **page-cro**: For the page context around popups
- **cro**: For optimizing the form inside the popup
- **cro**: For the page context around popups
- **emails**: For what happens after popup conversion
- **ab-testing**: For testing popup variations
skills/popups/evals/evals.json
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{
"id": 6,
"prompt": "We need to optimize the lead capture form inside our popup. It currently asks for name, email, company, and phone number. Too many fields?",
"expected_output": "Should recognize this overlaps with form optimization. Should defer to or cross-reference the form-cro skill, which handles form field optimization, layout, and conversion. May provide popup-specific context (popups need minimal fields due to fleeting attention) but should make clear that form-cro is the right skill for detailed form optimization.",
"expected_output": "Should recognize this overlaps with form optimization. Should defer to or cross-reference the cro skill, which handles form field optimization, layout, and conversion. May provide popup-specific context (popups need minimal fields due to fleeting attention) but should make clear that cro is the right skill for detailed form optimization.",
"assertions": [
"Recognizes overlap with form optimization",
"References or defers to form-cro skill",
"References or defers to cro skill",
"Notes popups need minimal fields due to context",
"Does not attempt detailed form redesign"
],