fix: add table of contents to all reference files
Per Anthropic's Agent Skills best practices, reference files over 100 lines should include a TOC so Claude can see full scope when previewing with partial reads. Added ## Contents section to all 32 reference files.
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# Email Copy Guidelines
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## Contents
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- Structure
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- Formatting
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- Tone
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- Length
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- CTA Buttons vs. Links
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- Personalization (merge fields, dynamic content, triggered emails)
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- Segmentation Strategies (by behavior, by stage, by profile)
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- Testing and Optimization (what to test, how to test, metrics to track)
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## Structure
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1. **Hook**: First line grabs attention
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A comprehensive guide to lifecycle and campaign emails. Use this as an audit checklist and implementation reference.
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## Contents
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- Onboarding Emails (new users series, new customers series, key onboarding step reminder, new user invite)
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- Retention Emails (upgrade to paid, upgrade to higher plan, ask for review, offer support proactively, product usage report, NPS survey, referral program)
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- Billing Emails (switch to annual, failed payment recovery, cancellation survey, upcoming renewal reminder)
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- Usage Emails (daily/weekly/monthly summary, key event or milestone notifications)
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- Win-Back Emails (expired trials, cancelled customers)
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- Campaign Emails (monthly roundup/newsletter, seasonal promotions, product updates, industry news roundup, pricing update)
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- Email Audit Checklist (onboarding, retention, billing, usage, win-back, campaigns)
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## Onboarding Emails
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### New Users Series
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Detailed templates for common email sequences.
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## Contents
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- Welcome Sequence (Post-Signup)
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- Lead Nurture Sequence (Pre-Sale)
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- Re-Engagement Sequence
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- Onboarding Sequence (Product Users)
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## Welcome Sequence (Post-Signup)
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**Email 1: Welcome (Immediate)**
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