fix: add table of contents to all reference files
Per Anthropic's Agent Skills best practices, reference files over 100 lines should include a TOC so Claude can see full scope when previewing with partial reads. Added ## Contents section to all 32 reference files.
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Comprehensive list of A/B tests and experiments for user onboarding and activation.
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## Contents
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- Flow Simplification Experiments (reduce friction, step sequencing, progress & motivation)
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- Guided Experience Experiments (product tours, CTA optimization, UI guidance)
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- Personalization Experiments (user segmentation, dynamic content)
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- Quick Wins & Engagement Experiments (time-to-value, motivation mechanics, support & help)
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- Email & Multi-Channel Experiments (onboarding emails, email content, feedback loops)
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- Re-engagement Experiments (stalled user recovery, return experience)
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- Technical & UX Experiments (performance, mobile onboarding, accessibility)
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- Metrics to Track
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## Flow Simplification Experiments
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### Reduce Friction
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