feat: add churn-prevention skill for cancel flows, save offers, and dunning
Covers voluntary churn (exit surveys, dynamic save offers, pause/downgrade, cancel flow UI patterns) and involuntary churn (smart retries, dunning emails, card updaters, grace periods). Includes Churnkey-style offer-to-reason mapping, health scoring model, proactive retention triggers, and provider-specific dunning setup for Stripe, Chargebee, Paddle, and Recurly. Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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@@ -12,13 +12,14 @@
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"plugins": [
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{
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"name": "marketing-skills",
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"description": "27 marketing skills for technical marketers and founders: CRO, copywriting, cold email, SEO, paid ads, ad creative, pricing strategy, referral programs, and more",
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"description": "28 marketing skills for technical marketers and founders: CRO, copywriting, cold email, SEO, paid ads, ad creative, churn prevention, pricing strategy, referral programs, and more",
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"source": "./",
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"strict": false,
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"skills": [
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"./skills/ab-test-setup",
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"./skills/ad-creative",
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"./skills/analytics-tracking",
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"./skills/churn-prevention",
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"./skills/cold-email",
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"./skills/competitor-alternatives",
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"./skills/content-strategy",
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