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feat: add churn-prevention skill for cancel flows, save offers, and dunning

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Covers voluntary churn (exit surveys, dynamic save offers, pause/downgrade,
cancel flow UI patterns) and involuntary churn (smart retries, dunning emails,
card updaters, grace periods). Includes Churnkey-style offer-to-reason mapping,
health scoring model, proactive retention triggers, and provider-specific
dunning setup for Stripe, Chargebee, Paddle, and Recurly.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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Corey Haines
2026-02-18 13:56:32 -08:00
parent ce37279f12
commit abb6e87c04
9 changed files with 1158 additions and 1 deletions
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skills/pricing-strategy/SKILL.md
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@@ -222,6 +222,7 @@ Identifies which features customers value most:
## Related Skills
- **churn-prevention**: For cancel flows, save offers, and reducing revenue churn
- **page-cro**: For optimizing pricing page conversion
- **copywriting**: For pricing page copy
- **marketing-psychology**: For pricing psychology principles