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refactor: replace rigid imperatives with reasoning-based guidance

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Audit all 32 SKILL.md files against Anthropic's skill-creator writing
guidance ("why > MUST" pattern). Replaces ALWAYS/NEVER/MUST/IMPORTANT
imperatives with explanations of WHY the guidance matters.

17 edits across 14 skills:
- ad-creative: character limits reasoning, CTA headline reasoning
- seo-audit: schema detection warning softened, reasoning added
- programmatic-seo: subfolder vs subdomain reasoning
- paid-ads: exclusion list reasoning
- copywriting: honesty principle reasoning
- cold-email: follow-up value reasoning
- ai-seo: freshness signal reasoning
- churn-prevention: post-cancel path reasoning
- product-marketing-context: verbatim language reasoning
- popup-cro: close button visibility reasoning
- signup-flow-cro: label visibility reasoning
- form-cro: label visibility reasoning
- revops: fallback owner reasoning
- ab-test-setup: DON'T → Avoid

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
2026-03-04 14:19:09 -08:00
parent 89fd57a8b0
commit b0a3a23699
14 changed files with 17 additions and 17 deletions
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skills/cold-email/SKILL.md
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@@ -100,7 +100,7 @@ See [subject-lines.md](references/subject-lines.md) for the full data.
## Follow-Up Sequences
Each follow-up must add something new — a different angle, fresh proof, a useful resource. Never "just checking in."
Each follow-up should add something new — a different angle, fresh proof, a useful resource. "Just checking in" gives the reader no reason to respond.
- 3-5 total emails, increasing gaps between them
- Each email should stand alone (they may not have read the previous ones)