diff --git a/.claude-plugin/marketplace.json b/.claude-plugin/marketplace.json
index 65dbcf1..859a3ad 100644
--- a/.claude-plugin/marketplace.json
+++ b/.claude-plugin/marketplace.json
@@ -12,7 +12,7 @@
   "plugins": [
     {
       "name": "marketing-skills",
-      "description": "32 marketing skills for technical marketers and founders: CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, site architecture, and more",
+      "description": "33 marketing skills for technical marketers and founders: CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, site architecture, and more",
       "source": "./",
       "strict": false,
       "skills": [
@@ -30,6 +30,7 @@
         "./skills/form-cro",
         "./skills/free-tool-strategy",
         "./skills/launch-strategy",
+        "./skills/lead-magnets",
         "./skills/marketing-ideas",
         "./skills/marketing-psychology",
         "./skills/onboarding-cro",
diff --git a/README.md b/README.md
index d05cb9b..66f4fcd 100644
--- a/README.md
+++ b/README.md
@@ -67,6 +67,7 @@ See each skill's **Related Skills** section for the full dependency map.
 | [form-cro](skills/form-cro/) | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms,... |
 | [free-tool-strategy](skills/free-tool-strategy/) | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... |
 | [launch-strategy](skills/launch-strategy/) | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... |
+| [lead-magnets](skills/lead-magnets/) | When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the... |
 | [marketing-ideas](skills/marketing-ideas/) | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... |
 | [marketing-psychology](skills/marketing-psychology/) | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when... |
 | [onboarding-cro](skills/onboarding-cro/) | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... |