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fix: move content refresh to references, fix version and scope

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- Move full content refresh content to references/content-refresh.md
  to stay under 500 lines when merged with expert panel PR
- Bump version to 1.3.0 (expert panel PR takes 1.2.0)
- Fix scope creep: remove structured data from step 6, keep it
  focused on scannable formatting
- Add content-refresh.md to References section

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
2026-04-01 16:47:58 -07:00
parent 884cf5e108
commit bb54a76215
2 changed files with 42 additions and 36 deletions
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skills/copy-editing/SKILL.md
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name: copy-editing name: copy-editing
description: "When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting." description: "When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting."
metadata: metadata:
version: 1.2.0 version: 1.3.0
--- ---
# Copy Editing # Copy Editing
@@ -467,47 +467,15 @@ This iterative process ensures each edit doesn't create new problems while respe
## References ## References
- [Plain English Alternatives](references/plain-english-alternatives.md): Replace complex words with simpler alternatives - [Plain English Alternatives](references/plain-english-alternatives.md): Replace complex words with simpler alternatives
- [Content Refresh](references/content-refresh.md): Full checklist, refresh vs. rewrite matrix, and cadence guide
--- ---
## Content Refresh Editing ## Content Refresh Editing
Copy editing isn't just for new content. Existing pages and posts decay over time — outdated stats, stale examples, drifted brand voice, and missed SEO opportunities. A content refresh applies the same editing rigor to content that's already published. Copy editing isn't just for new content. Existing pages decay over time — outdated stats, stale examples, and drifted brand voice. Use the content refresh framework when traffic is declining, data is stale, or the product has changed.
### When to Refresh **For the full refresh checklist, refresh vs. rewrite decision matrix, and cadence guide**: See [references/content-refresh.md](references/content-refresh.md)
- **Traffic declining** on a page that used to perform well
- **Stats or data** are more than 12 months old
- **Product has changed** — features, pricing, or positioning no longer match
- **Competitors updated** their version of the same content
- **AI search visibility** matters — outdated content gets cited less (see ai-seo skill)
### Content Refresh Checklist
1. **Freshness pass** — Update all dates, stats, and examples. Replace "in 2024" with current data. Remove references to deprecated features or tools.
2. **Accuracy pass** — Verify all claims are still true. Check that linked resources still exist. Confirm pricing and feature descriptions match current state.
3. **Voice pass** — Does the tone match your current brand voice? Older content often reflects an earlier stage of the company.
4. **SEO pass** — Has search intent shifted for this topic? Are there new keywords or questions to address? Add "Last updated: [date]" prominently.
5. **Proof pass** — Can you add newer testimonials, case studies, or data points that didn't exist when this was first published?
6. **Structure pass** — Add comparison tables, FAQ sections, or structured data that AI systems can extract (especially for high-value pages).
### Refresh vs. Rewrite
| Signal | Action |
|--------|--------|
| Core message still valid, details outdated | Refresh (update facts, stats, examples) |
| Brand voice has evolved significantly | Refresh + voice rewrite |
| Topic angle or audience has shifted | Full rewrite |
| Page structure doesn't match current search intent | Full rewrite |
| Just needs updated stats and links | Light refresh |
### Refresh Cadence
- **Pricing and product pages**: Every quarter, or when pricing/features change
- **High-traffic blog posts**: Every 6 months
- **Comparison and alternatives pages**: Every 3-6 months (competitors change fast)
- **Evergreen guides**: Annually, unless traffic drops sooner
- **Low-traffic pages**: Only when traffic data suggests an opportunity
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skills/copy-editing/references/content-refresh.md
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# Content Refresh Editing
Copy editing isn't just for new content. Existing pages and posts decay over time — outdated stats, stale examples, drifted brand voice, and missed SEO opportunities. A content refresh applies the same editing rigor to content that's already published.
## When to Refresh
- **Traffic declining** on a page that used to perform well
- **Stats or data** are more than 12 months old
- **Product has changed** — features, pricing, or positioning no longer match
- **Competitors updated** their version of the same content
- **AI search visibility** matters — outdated content gets cited less (see ai-seo skill)
## Content Refresh Checklist
1. **Freshness pass** — Update all dates, stats, and examples. Replace "in 2024" with current data. Remove references to deprecated features or tools.
2. **Accuracy pass** — Verify all claims are still true. Check that linked resources still exist. Confirm pricing and feature descriptions match current state.
3. **Voice pass** — Does the tone match your current brand voice? Older content often reflects an earlier stage of the company.
4. **SEO pass** — Has search intent shifted for this topic? Are there new keywords or questions to address? Add "Last updated: [date]" prominently.
5. **Proof pass** — Can you add newer testimonials, case studies, or data points that didn't exist when this was first published?
6. **Structure pass** — Add comparison tables, FAQ sections, or other scannable formats that make the content easier to consume.
## Refresh vs. Rewrite
| Signal | Action |
|--------|--------|
| Core message still valid, details outdated | Refresh (update facts, stats, examples) |
| Brand voice has evolved significantly | Refresh + voice rewrite |
| Topic angle or audience has shifted | Full rewrite |
| Page structure doesn't match current search intent | Full rewrite |
| Just needs updated stats and links | Light refresh |
## Refresh Cadence
- **Pricing and product pages**: Every quarter, or when pricing/features change
- **High-traffic blog posts**: Every 6 months
- **Comparison and alternatives pages**: Every 3-6 months (competitors change fast)
- **Evergreen guides**: Annually, unless traffic drops sooner
- **Low-traffic pages**: Only when traffic data suggests an opportunity