feat: add sms skill + 5 SMS platform integration docs (#307)
New skill: skills/sms/ - SKILL.md (336 lines, under 500 limit): strategy, when SMS beats email, compliance overview, sequence types, copy guidelines, platform selection, measurement, common mistakes - references/compliance.md: TCPA, A2P 10DLC, EU GDPR, CASL, Australia, opt-in disclosure templates, STOP/HELP response templates, audit checklist - references/sequence-templates.md: full copy templates with character counts for welcome, abandoned cart, browse abandonment, post-purchase, win-back, promotional, transactional, re-engagement, replenishment, VIP - references/platforms.md: platform deep-dives across Klaviyo SMS, Postscript, Attentive, Twilio, Plivo, AudienceTap, Brevo, SimpleTexting, Customer.io - evals/evals.json: 6 evals covering getting started, abandoned cart, TCPA compliance, opt-out diagnosis, A2P throughput, emoji segment cost New integration docs: - tools/integrations/twilio.md - tools/integrations/postscript.md - tools/integrations/attentive.md - tools/integrations/plivo.md - tools/integrations/audiencetap.md Registry + marketplace wiring: - tools/REGISTRY.md: 5 new entries + new SMS / Messaging category section - .claude-plugin/marketplace.json: bumped to 2.1.0, SMS added to plugin description - VERSIONS.md: sms 1.0.0 + 2.1.0 changelog entry - README.md: skill table re-sorted via sync-skills.js, sms added to ASCII flow All 41 skills pass validation. sync-skills.js is idempotent on current state. Co-authored-by: Claude Opus 4.7 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
@@ -0,0 +1,152 @@
|
||||
# Attentive
|
||||
|
||||
Full-service SMS marketing platform for mid-market and enterprise direct-to-consumer brands. Combines tooling with dedicated success teams.
|
||||
|
||||
## Capabilities
|
||||
|
||||
| Integration | Available | Notes |
|
||||
|-------------|-----------|-------|
|
||||
| API | ✓ | REST API |
|
||||
| MCP | - | Not available |
|
||||
| CLI | - | None |
|
||||
| SDK | - | Use API directly |
|
||||
|
||||
## Authentication
|
||||
|
||||
- **Type**: OAuth 2.0 or API Key (depending on integration type)
|
||||
- **Header**: `Authorization: Bearer {access_token}`
|
||||
- **Get credentials**: Account-level provisioning through Attentive integrations team
|
||||
- **Note**: API access requires partnership or eligible plan
|
||||
|
||||
## Common Agent Operations
|
||||
|
||||
### Subscribe a user
|
||||
|
||||
```bash
|
||||
POST https://api.attentivemobile.com/v1/subscriptions
|
||||
|
||||
{
|
||||
"user": {
|
||||
"phone": "+15551234567",
|
||||
"email": "user@example.com"
|
||||
},
|
||||
"signUpSourceId": "...",
|
||||
"subscriptionType": "MARKETING"
|
||||
}
|
||||
```
|
||||
|
||||
Sign-up source ID determines opt-in attribution and compliance disclosure shown.
|
||||
|
||||
### Unsubscribe
|
||||
|
||||
```bash
|
||||
POST https://api.attentivemobile.com/v1/subscriptions/unsubscribe
|
||||
|
||||
{
|
||||
"user": { "phone": "+15551234567" },
|
||||
"subscriptionType": "MARKETING"
|
||||
}
|
||||
```
|
||||
|
||||
### Custom event tracking
|
||||
|
||||
```bash
|
||||
POST https://api.attentivemobile.com/v1/events/custom
|
||||
|
||||
{
|
||||
"user": { "phone": "+15551234567" },
|
||||
"type": "abandoned_cart",
|
||||
"properties": {
|
||||
"cart_value": 89.99,
|
||||
"items": ["Product A"]
|
||||
}
|
||||
}
|
||||
```
|
||||
|
||||
### E-commerce events (purchase, add-to-cart, product view)
|
||||
|
||||
```bash
|
||||
POST https://api.attentivemobile.com/v1/events/ecommerce/purchase
|
||||
|
||||
{
|
||||
"user": { "phone": "+15551234567" },
|
||||
"items": [{
|
||||
"productId": "SKU-123",
|
||||
"name": "Product A",
|
||||
"price": { "value": 4999, "currency": "USD" },
|
||||
"quantity": 1
|
||||
}],
|
||||
"occurredAt": "2026-05-15T10:00:00Z"
|
||||
}
|
||||
```
|
||||
|
||||
Similar endpoints for `/add_to_cart`, `/product_view`, `/checkout`.
|
||||
|
||||
### Send transactional message
|
||||
|
||||
```bash
|
||||
POST https://api.attentivemobile.com/v1/messages/transactional
|
||||
|
||||
{
|
||||
"user": { "phone": "+15551234567" },
|
||||
"messageBody": "Your order #1234 shipped. Track: https://...",
|
||||
"type": "ORDER_SHIPPING"
|
||||
}
|
||||
```
|
||||
|
||||
### List campaigns
|
||||
|
||||
```bash
|
||||
GET https://api.attentivemobile.com/v1/campaigns
|
||||
```
|
||||
|
||||
### Webhooks
|
||||
|
||||
Subscribe to: `subscriber.created`, `subscriber.unsubscribed`, `message.sent`, `message.delivered`, `message.failed`, `conversion.attributed`.
|
||||
|
||||
## API Pattern
|
||||
|
||||
REST + JSON. Bearer auth. Webhook signature verification via HMAC-SHA256.
|
||||
|
||||
## Key Features
|
||||
|
||||
- Concierge sales (live agents responding via SMS)
|
||||
- Identity resolution (matching anonymous site visitors to phone numbers for retargeting)
|
||||
- Strong analytics + attribution (multi-touch, conversion path)
|
||||
- AI Journey AI / Pro AI (AI-generated send timing and copy)
|
||||
- Custom Audience Manager (advanced segmentation)
|
||||
- A/B testing built into campaign builder
|
||||
- Two-way SMS at scale
|
||||
- A2P 10DLC fully managed
|
||||
- Short code provisioning included on most plans
|
||||
- Dedicated CSM, copy support, strategy consults
|
||||
|
||||
## Pricing
|
||||
|
||||
- Custom contracts; typically $1K–$10K+/mo platform fee + per-send fees
|
||||
- Annual contracts standard
|
||||
- Pricing rarely makes sense for <50K active SMS subscribers
|
||||
- Negotiable based on volume and tier
|
||||
|
||||
## When to Use
|
||||
|
||||
- Mid-market+ DTC brand (50K+ active SMS subscribers, $5M+/yr revenue)
|
||||
- Want dedicated CSM and copy support, not just tooling
|
||||
- Need concierge two-way SMS at scale
|
||||
- Multi-channel ecom team that wants single-pane SMS-first platform
|
||||
- Want short code included rather than separately leased
|
||||
- Identity resolution / cross-device matching matters
|
||||
|
||||
## When NOT to Use
|
||||
|
||||
- Smaller brands — too expensive, overkill
|
||||
- Already on Klaviyo and SMS is secondary — Klaviyo SMS is simpler
|
||||
- Shopify-only and want depth — Postscript is more Shopify-native
|
||||
- Custom platform / B2B SaaS — Twilio
|
||||
|
||||
## Relevant Skills
|
||||
|
||||
- sms
|
||||
- emails (run alongside)
|
||||
- churn-prevention
|
||||
- customer-research (identity resolution data)
|
||||
Reference in New Issue
Block a user