diff --git a/.claude-plugin/plugin.json b/.claude-plugin/plugin.json
index b2f45c8..a4c9d56 100644
--- a/.claude-plugin/plugin.json
+++ b/.claude-plugin/plugin.json
@@ -1,7 +1,7 @@
 {
   "name": "marketing-skills",
   "description": "Marketing skills for AI agents — conversion optimization, copywriting, SEO, paid ads, ad creative, and growth",
-  "version": "1.9.0",
+  "version": "2.1.0",
   "author": {
     "name": "Corey Haines"
   },
diff --git a/.github/scripts/sync-skills.js b/.github/scripts/sync-skills.js
index f56ffe4..0dc90a1 100644
--- a/.github/scripts/sync-skills.js
+++ b/.github/scripts/sync-skills.js
@@ -11,6 +11,7 @@ const path = require("path");
 
 const SKILLS_DIR = "skills";
 const MARKETPLACE_FILE = ".claude-plugin/marketplace.json";
+const PLUGIN_FILE = ".claude-plugin/plugin.json";
 const README_FILE = "README.md";
 
 /**
@@ -157,13 +158,36 @@ function updateMarketplace(skills) {
   return { updated: true, removedSkillsArray: hadStaleSkillsArray };
 }
 
+/**
+ * Update plugin.json's `version` field to match marketplace.json's
+ * `metadata.version`. Claude Code uses plugin.json's version for the update
+ * check (`claude plugin update`); if it drifts from marketplace.json the
+ * update path silently breaks.
+ */
+function updatePluginVersion() {
+  if (!fs.existsSync(PLUGIN_FILE)) return { updated: false };
+
+  const marketplace = JSON.parse(fs.readFileSync(MARKETPLACE_FILE, "utf8"));
+  const plugin = JSON.parse(fs.readFileSync(PLUGIN_FILE, "utf8"));
+  const marketplaceVersion = marketplace.metadata && marketplace.metadata.version;
+
+  if (!marketplaceVersion) return { updated: false };
+  if (plugin.version === marketplaceVersion) return { updated: false };
+
+  const oldVersion = plugin.version;
+  plugin.version = marketplaceVersion;
+  fs.writeFileSync(PLUGIN_FILE, JSON.stringify(plugin, null, 2) + "\n");
+  return { updated: true, oldVersion, newVersion: marketplaceVersion };
+}
+
 function main() {
   const skills = getSkillsWithMetadata();
 
   const marketplaceResult = updateMarketplace(skills);
   const readmeUpdated = updateReadme(skills);
+  const pluginResult = updatePluginVersion();
 
-  if (!marketplaceResult.updated && !readmeUpdated) {
+  if (!marketplaceResult.updated && !readmeUpdated && !pluginResult.updated) {
     console.log("Everything is already in sync");
     return;
   }
@@ -175,6 +199,10 @@ function main() {
     console.log(`Updated marketplace.json (${skills.length} skills)`);
   }
 
+  if (pluginResult.updated) {
+    console.log(`Bumped plugin.json version: ${pluginResult.oldVersion} → ${pluginResult.newVersion}`);
+  }
+
   if (readmeUpdated) {
     console.log("Updated README.md skills table");
   }
diff --git a/.github/workflows/sync-skills.yml b/.github/workflows/sync-skills.yml
index 4e9d5b9..bcbb97a 100644
--- a/.github/workflows/sync-skills.yml
+++ b/.github/workflows/sync-skills.yml
@@ -5,6 +5,7 @@ on:
     branches: [main]
     paths:
       - 'skills/**'
+      - '.claude-plugin/marketplace.json'
 
 jobs:
   sync:
@@ -26,5 +27,5 @@ jobs:
         with:
           commit_user_name: Coreybot
           commit_user_email: coreybot+github-actions[bot]@users.noreply.github.com
-          commit_message: "chore: sync skills with marketplace.json and README"
-          file_pattern: ".claude-plugin/marketplace.json README.md"
+          commit_message: "chore: sync skills with marketplace.json, plugin.json, and README"
+          file_pattern: ".claude-plugin/marketplace.json .claude-plugin/plugin.json README.md"