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Merge pull request #209 from coreyhaines31/feature/add-sparktoro

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feat: add SparkToro audience research tool
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Corey Haines
2026-04-03 16:48:36 -07:00
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skills/customer-research/SKILL.md
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@@ -121,17 +121,18 @@ Choose sources based on your ICP type — then read `references/source-guides.md
| ICP Type | Primary Sources |
|----------|----------------|
| B2B SaaS / technical buyers | Reddit (role-specific subs), G2/Capterra, Hacker News, LinkedIn, Indie Hackers |
| SMB / founders | Reddit (r/entrepreneur, r/smallbusiness), Indie Hackers, Product Hunt, Facebook Groups |
| B2B SaaS / technical buyers | Reddit (role-specific subs), G2/Capterra, Hacker News, LinkedIn, Indie Hackers, SparkToro |
| SMB / founders | Reddit (r/entrepreneur, r/smallbusiness), Indie Hackers, Product Hunt, Facebook Groups, SparkToro |
| Developer / DevOps | r/devops, r/programming, Hacker News, Stack Overflow, Discord servers |
| B2C / consumer | App store reviews (1-3 star), Reddit hobby/lifestyle subs, YouTube comments, TikTok/Instagram comments |
| Enterprise | LinkedIn, industry analyst reports, G2 Enterprise filter, job postings |
| Enterprise | LinkedIn, industry analyst reports, G2 Enterprise filter, job postings, SparkToro |
**Quick decision guide:**
- Have a product category? → Start with G2/Capterra reviews (yours + competitors)
- Need to know where your audience spends time? → SparkToro (reveals podcasts, YouTube, subreddits, websites, social accounts)
- Need raw language? → Reddit and YouTube comments
- Need trigger events? → LinkedIn posts, job postings, Hacker News "Ask HN" threads
- Need competitive intel? → Competitor 4-star reviews on G2; Product Hunt discussions
- Need competitive intel? → Competitor 4-star reviews on G2; Product Hunt discussions; SparkToro competitor audience analysis
### What to Extract from Each Source