fix(marketing-plan): anonymize Olo reference example and sweep all leaks
Replaces all client-identifying details in the canonical example and 6 other reference files. Numbers and structural lessons preserved so the example retains its teaching value. Anonymizations applied: - Client: Olo to Quietude (incl. all olo.app/space/audio/center domains) - Team: Markus to Alex, Catarina to Sam, Corey Haines to Casey Reed, Shariq to Devon - Product: Ona (AI) to Mira - Repos: olo-* and Olo-Space/* to quietude-* and Quietude-Inc/* - Endorser/investor specifics: Bryan Johnson to longevity-influencer (generic), Mark Pincus + OpenAI angels to consumer-tech angels, Andre Hurd/Daybreakers to partner-event-business - Journal: Psychophysiology study to peer-reviewed psychophysiology study - Substack: Coffee with Catarina to Sams newsletter Other changes: - Renamed references/example-olo.md to references/example-quietude.md - Updated disclaimer at top of example to explain anonymization - Updated VERSIONS.md changelog and plan-template.md reference - Fixed an earlier blockquote that broke the AARRR table layout Verified zero remaining identifying refs across all marketing-plan files. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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@@ -52,7 +52,7 @@ Current versions of all skills. Agents can compare against local versions to che
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### 2.3.0 (2026-05-27)
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- Added `marketing-plan` skill — comprehensive AARRR-structured marketing plan generator. Produces a 13-section Notion-paste-ready plan document (executive summary, strategic frame, current state, AARRR breakdown, 90-day roadmap, 12-month outlook with funding-stage capability unlocks, marketing operations stack mapping skills + MCPs to AARRR stages, tactical idea bank cross-referencing all 139 `marketing-ideas` to AARRR + client-specific status, measurement framework, RACI, open decisions). Customized for current budget, team, stage, and tooling stack. Three-phase workflow: INIT (research + intake), REVIEW (section-by-section walkthrough), FINALIZE (compile + verify + optional publish to shared repo). References include methodology, plan-template, aarrr-framework, current-state-rubric (mapping CF's audit-marketing 17-section rubric), ops-stack-mapping, idea-cross-reference (139-idea AARRR mapping), funding-stage-unlocks, measurement-framework, client-types (variations by B2B SaaS / D2C / hardware-hybrid / marketplace / dev tool / clinical / commerce), and example-olo (canonical reference plan from a real fCMO engagement).
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- Added `marketing-plan` skill — comprehensive AARRR-structured marketing plan generator. Produces a 13-section Notion-paste-ready plan document (executive summary, strategic frame, current state, AARRR breakdown, 90-day roadmap, 12-month outlook with funding-stage capability unlocks, marketing operations stack mapping skills + MCPs to AARRR stages, tactical idea bank cross-referencing all 139 `marketing-ideas` to AARRR + client-specific status, measurement framework, RACI, open decisions). Customized for current budget, team, stage, and tooling stack. Three-phase workflow: INIT (research + intake), REVIEW (section-by-section walkthrough), FINALIZE (compile + verify + optional publish to shared repo). References include methodology, plan-template, aarrr-framework, current-state-rubric (mapping CF's audit-marketing 17-section rubric), ops-stack-mapping, idea-cross-reference (139-idea AARRR mapping), funding-stage-unlocks, measurement-framework, client-types (variations by B2B SaaS / D2C / hardware-hybrid / marketplace / dev tool / clinical / commerce), and example-quietude (anonymized canonical reference plan, based on a real fCMO engagement with names/identifying details changed).
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- Total skills: 43.
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### 2.2.0 (2026-05-26)
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