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fix(marketing-plan): anonymize Olo reference example and sweep all leaks

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Replaces all client-identifying details in the canonical example and
6 other reference files. Numbers and structural lessons preserved so
the example retains its teaching value.

Anonymizations applied:
- Client: Olo to Quietude (incl. all olo.app/space/audio/center domains)
- Team: Markus to Alex, Catarina to Sam, Corey Haines to Casey Reed,
  Shariq to Devon
- Product: Ona (AI) to Mira
- Repos: olo-* and Olo-Space/* to quietude-* and Quietude-Inc/*
- Endorser/investor specifics: Bryan Johnson to longevity-influencer
  (generic), Mark Pincus + OpenAI angels to consumer-tech angels,
  Andre Hurd/Daybreakers to partner-event-business
- Journal: Psychophysiology study to peer-reviewed psychophysiology study
- Substack: Coffee with Catarina to Sams newsletter

Other changes:
- Renamed references/example-olo.md to references/example-quietude.md
- Updated disclaimer at top of example to explain anonymization
- Updated VERSIONS.md changelog and plan-template.md reference
- Fixed an earlier blockquote that broke the AARRR table layout

Verified zero remaining identifying refs across all marketing-plan files.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
2026-05-28 10:19:12 -07:00
parent bc9522e750
commit f8ac011df5
10 changed files with 234 additions and 234 deletions
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skills/marketing-plan/references/idea-cross-reference.md
+2 -2
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@@ -230,8 +230,8 @@ Use the "Typical stage available" column as the default. Shift earlier if client
### Step 4 — Write the client-specific note
Every "Now / Q2 / Q3+" idea gets a one-line client-specific note. Examples:
- For idea #11 Competitor Comparison Pages: "Olo vs. Calm / Headspace / Brain.fm / Endel / Wavepaths — high-intent SERPs"
- For idea #133 Investor Marketing: "Markus's $3M seed raise — leverage angel backchannel for PR + intros"
- For idea #11 Competitor Comparison Pages: "Quietude vs. Calm / Headspace / Brain.fm / Endel / Wavepaths — high-intent SERPs"
- For idea #133 Investor Marketing: "Alex's seed raise — leverage angel backchannel for PR + intros"
- For idea #15 Engineering as Marketing: "HRV interpretation guide; nervous system self-assessment; sound bath finder directory"
### Step 5 — Sum the bank