fix(marketing-plan): anonymize Olo reference example and sweep all leaks
Replaces all client-identifying details in the canonical example and 6 other reference files. Numbers and structural lessons preserved so the example retains its teaching value. Anonymizations applied: - Client: Olo to Quietude (incl. all olo.app/space/audio/center domains) - Team: Markus to Alex, Catarina to Sam, Corey Haines to Casey Reed, Shariq to Devon - Product: Ona (AI) to Mira - Repos: olo-* and Olo-Space/* to quietude-* and Quietude-Inc/* - Endorser/investor specifics: Bryan Johnson to longevity-influencer (generic), Mark Pincus + OpenAI angels to consumer-tech angels, Andre Hurd/Daybreakers to partner-event-business - Journal: Psychophysiology study to peer-reviewed psychophysiology study - Substack: Coffee with Catarina to Sams newsletter Other changes: - Renamed references/example-olo.md to references/example-quietude.md - Updated disclaimer at top of example to explain anonymization - Updated VERSIONS.md changelog and plan-template.md reference - Fixed an earlier blockquote that broke the AARRR table layout Verified zero remaining identifying refs across all marketing-plan files. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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@@ -195,7 +195,7 @@ Section 11 of the plan must include at least one concrete operational example th
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- Tied to a non-technical person executing via the stack (proves it works without dedicated engineering)
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Examples from real engagements:
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- *"On the kickoff call, Markus drafted a working Customer.io abandoned-cart flow live, using Customer.io's Claude MCP. Validated that a non-technical founder can ship lifecycle work using the skill pattern independently."*
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- *"On the kickoff call, Alex drafted a working Customer.io abandoned-cart flow live, using Customer.io's Claude MCP. Validated that a non-technical founder can ship lifecycle work using the skill pattern independently."*
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- *"In two weeks, the team scaled from 0 to 14 ranking keywords using `programmatic-seo` against the Ahrefs API + GitHub MCP — no dedicated SEO hire required."*
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- *"The first email campaign generated a 24% reply rate after `cold-email` skill + GA4 MCP + Stripe MCP gave the team a verified target list of users with high LTV but no recent activity."*
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