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fix(marketing-plan): anonymize Olo reference example and sweep all leaks

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Replaces all client-identifying details in the canonical example and
6 other reference files. Numbers and structural lessons preserved so
the example retains its teaching value.

Anonymizations applied:
- Client: Olo to Quietude (incl. all olo.app/space/audio/center domains)
- Team: Markus to Alex, Catarina to Sam, Corey Haines to Casey Reed,
  Shariq to Devon
- Product: Ona (AI) to Mira
- Repos: olo-* and Olo-Space/* to quietude-* and Quietude-Inc/*
- Endorser/investor specifics: Bryan Johnson to longevity-influencer
  (generic), Mark Pincus + OpenAI angels to consumer-tech angels,
  Andre Hurd/Daybreakers to partner-event-business
- Journal: Psychophysiology study to peer-reviewed psychophysiology study
- Substack: Coffee with Catarina to Sams newsletter

Other changes:
- Renamed references/example-olo.md to references/example-quietude.md
- Updated disclaimer at top of example to explain anonymization
- Updated VERSIONS.md changelog and plan-template.md reference
- Fixed an earlier blockquote that broke the AARRR table layout

Verified zero remaining identifying refs across all marketing-plan files.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
2026-05-28 10:19:12 -07:00
parent bc9522e750
commit f8ac011df5
10 changed files with 234 additions and 234 deletions
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skills/marketing-plan/references/plan-template.md
+3 -3
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@@ -2,7 +2,7 @@
The canonical template for every marketing plan generated by this skill. Each section has a purpose, a structure, and inline prompts for what to draft.
The Olo plan (see `references/example-olo.md`) is the canonical reference implementation.
The Quietude plan (see `references/example-quietude.md`) is the canonical reference implementation.
---
@@ -389,7 +389,7 @@ Use `references/idea-cross-reference.md` as the source-of-truth mapping. Apply c
### Measurement — the metrics that matter
**North star (proposed):** One metric that captures the business-model thesis. For Olo it was blended-LTV-to-blended-CAC; for a B2B SaaS it might be NRR × NPS; for a marketplace, take-rate × monthly transacting users. Make it specific to the company.
**North star (proposed):** One metric that captures the business-model thesis. For Quietude it was blended-LTV-to-blended-CAC; for a B2B SaaS it might be NRR × NPS; for a marketplace, take-rate × monthly transacting users. Make it specific to the company.
**Leading indicators by AARRR stage:** Table:
@@ -441,7 +441,7 @@ Ranked by impact. Each is: name + impact + what's blocked.
## Per-section heuristics for "is this section done?"
- **Section 1** — A non-Olo reader could understand the company's growth thesis from this alone.
- **Section 1** — A non-Quietude reader could understand the company's growth thesis from this alone.
- **Section 2** — Brand voice rules are explicit enough that any new copywriter could follow them.
- **Section 3** — All "in-flight" items have an owner and a blocker named.
- **Sections 4–8** — Each move names a skill (`some-skill`) and a tool (Customer.io MCP / Stripe MCP / Ahrefs / etc.).