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fix(marketing-plan): strip references to internal-only audit-marketing and positioning skills

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The marketing-plan skill was authored in an environment where the
internal `audit-marketing` and `positioning` skills (cf-skills repo,
not publicly installable) were available. Public users of this skill
would see 27 references to a skill they cannot install, plus an
explicit private-repo path.

Sweep across 7 files:

- `SKILL.md` frontmatter description rewritten to drop "see audit-marketing"
  and "see positioning"; replaced positioning reference with
  product-marketing (its public-skill equivalent for foundational
  positioning/ICP/voice capture)
- `SKILL.md` body: "Cross-references" and "Related skills" sections
  reorganized around skills that actually live in this repo
- `methodology.md` Step 1.5 rewritten — instead of "offer to run
  /audit-marketing," it now describes scoring from materials or
  ingesting a separately scored audit
- `current-state-rubric.md` intro rewritten — the rubric is now the
  source of truth for Section 3, not a derivative of audit-marketing.
  Removed cf-skills repo path. Removed the "Path A vs Path B" framing.
- `plan-template.md`, `ops-stack-mapping.md`, `client-types.md`,
  `example-quietude.md` updated to remove `audit-marketing` and
  `positioning` from skill lists

The rubric content itself (17 sections with scoring guides) was already
embedded in current-state-rubric.md, so external users have everything
they need to execute Section 3 of the plan.

validate-skills.sh: 43/43 passing. Description still 949 chars.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
2026-05-29 12:42:09 -07:00
parent 8ced1fc9ef
commit fb2fff94eb
7 changed files with 38 additions and 56 deletions
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skills/marketing-plan/references/ops-stack-mapping.md
+2 -16
View File
@@ -2,7 +2,7 @@
This doc maps every marketing-skill and every relevant MCP/API integration to the AARRR stage(s) it primarily serves. It's the source for Section 11 of every plan.
> **Note on scope.** Skills below are drawn from the broader Claude Code marketplace ecosystem — not all live in this `marketingskills` repo. Skills shown without a `:` prefix (e.g., `seo-audit`) are in this repo. Skills referenced from adjacent marketplaces (e.g., `cf-skills:audit-marketing`, `vercel:agent-browser`, `compound-engineering:diagram-maker`, `marketing-skills:typefully`) are optional — substitute equivalents if not installed. When a plan references a skill that isn't available, fall back to the underlying tactic and call it out in Section 13's open decisions.
> **Note on scope.** Skills below live in this `marketingskills` repo. A few references point to optional tools from adjacent Claude Code marketplaces (e.g., `vercel:agent-browser`, `compound-engineering:diagram-maker`) — substitute equivalents if not installed. When a plan references a skill or tool that isn't available, fall back to the underlying tactic and call it out in Section 13's open decisions.
## The thesis
@@ -32,7 +32,6 @@ The plan's Section 11 makes this thesis explicit by:
| `typefully` | Schedule/post tweets, threads, LinkedIn content | Cadence operations for founder-led channels |
| `cold-email` | Write B2B cold outreach + sequences | Outbound for B2B SaaS / hybrid businesses |
| `analytics` | Set up tracking, GA4, conversion events | Funnel instrumentation |
| `audit-marketing` | Run the 17-section product marketing audit | Comprehensive scoring of current state |
| `free-tools` | Plan engineering-as-marketing free tools | Build tools that generate links + leads |
| `marketing-website-design` | Design marketing sites with intention | Pillar/landing page design |
| `launch` | Plan and execute launches (Product Hunt, GA, feature launches) | GTM moments — strategy + tactical execution |
@@ -87,23 +86,10 @@ The plan's Section 11 makes this thesis explicit by:
| Skill | What it does | Primary use |
|---|---|---|
| `positioning` | Define market positioning | Section 2 of plan (Strategic frame) |
| `product-marketing` | Set up the `.agents/product-marketing.md` context file (positioning, ICP, voice) | Foundational — run first; every section of the plan references this |
| `customer-research` | Conduct customer interviews + surveys | Section 2 + Section 3 (Current state) |
| `brand-voice` | Apply / enforce brand voice | Every section that involves copy |
| `brand-strategy` | Brand strategy workshop (stage-3 from CF process) | Foundational brand work |
| `brand-guidelines` | Apply brand guidelines (e.g., Anthropic's) | Cross-functional brand artifact creation |
| `brand-style-guide` | Build a brand style guide doc (stage-7) | Handoff to designers |
| `branding` | Implement a defined brand in code | Building brand-aligned UI |
| `product-marketing` | Set up the `.agents/product-marketing.md` context file | Persistent client context for future skill runs |
| `marketing-psychology` | Apply behavioral science | Cross-cuts copy, CRO, paywalls |
| `marketing-ideas` | The 139-idea library | Section 12 of plan (Idea bank) |
| `diagram-maker` | Create visual diagrams | Flows, architecture, RACI charts |
### CF process / workflow skills (less directly used)
These exist for full client engagements (Conversion Factory process). The plan skill doesn't usually invoke them directly, but they show up in RACI when a client is doing a full revamp.
`client-intake` (stage-0), `sitemap-workshop` (stage-4), `creative-direction` (stage-5), `logo-design` (stage-6), `wireframes` (stage-9), `website-build-native` / `-webflow` / `-framer` (stage-10), `client-handoff` (stage-11), `growth-engine` (stage-13)
## MCPs and APIs mapped to AARRR