Patch release rolling up two content updates that just landed:
- ai-seo (#313): aligned with Google's official AI features optimization
guide — Google's stance, query fan-out, agentic experiences (UCP),
what-not-to-do, Search Console expectations; reframed
llms.txt/pricing.md/schema as "not required by Google but helpful for
non-Google AI engines"; moved content-type tactics to
references/content-types.md
- image (#311): refreshed model lineup to current May 2026 releases —
Nano Banana family, Flux Pro 1.1 + Kontext, Ideogram 3.0, ChatGPT
Images 2.0, Midjourney v7, Recraft V3, SD 3.5 / SDXL
- video (#311): refreshed model lineup — Sora 2 promoted from
limited-availability caveat, Kling 2.5/3.0, added Seedance, Hailuo /
MiniMax, Hunyuan Video / Wan 2, Pika 2.x; new "Quick picks" guide
No new skills, no breaking changes. Only the three affected SKILL.md
files bumped to 2.0.1; the other 37 stay at 2.0.0.
- marketplace.json: 2.0.0 → 2.0.1
- VERSIONS.md: ai-seo, image, video rows bumped; 2.0.1 changelog entry
added
- skills/{ai-seo,image,video}/SKILL.md: metadata.version → 2.0.1
All 40 skills pass validation. sync-skills.js still no-op.
Co-authored-by: Claude Opus 4.7 <noreply@anthropic.com>
Source: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
The skill was framed as "optimize for AI systems," which mis-states Google's
explicit position: AI Overviews and AI Mode are powered by core Search ranking,
so SEO best practices ARE the optimization strategy. Don't write separate
content "for AI."
The structural patterns the skill recommends (FAQ schema, comparison tables,
40-60 word answer blocks, llms.txt, /pricing.md) still help non-Google AI
engines (ChatGPT, Claude, Perplexity, Copilot) materially. The skill now
calls out the platform split explicitly rather than implying universal
benefit.
Major changes:
- New section "Google's Official Stance vs. Multi-Platform Reality":
Frames Google's "don't optimize for AI" position alongside the reality that
other AI engines reward extractable structure. Quotes Google's own
phrasing.
- New section "Query Fan-Out (Google AI Search)":
Explains Google's documented behavior of generating concurrent related
queries. Reframes content strategy from per-query targeting to topical
cluster coverage.
- New section "Agentic Experiences":
Browser agents accessing sites via visual rendering, DOM inspection, and
accessibility tree. Semantic HTML, JS-free meaningful render, clean a11y
tree. Mentions the emerging Universal Commerce Protocol (UCP).
- New section "What NOT to Do":
Explicit Google guidance: don't write for AI, don't chunk content for AI,
don't scale variations (scaled content abuse spam policy), don't pursue
inauthentic mentions, don't block AI crawlers if you want citation.
- Machine-Readable Files section reframed:
Now opens with Google's stance ("not required") + the reason to include
them anyway (non-Google AI engines).
- Schema markup note reframed:
Notes Google's position that structured data is "not required for
generative AI search" but still recommended.
- Search Console expectations added:
Sets correct expectation that no AI-specific Search Console reporting
exists; standard SEO metrics + third-party tools are the measurement
options.
- Moved "AI SEO for Different Content Types" to references/content-types.md:
Kept SKILL.md under 500 lines. Added a local-business/ecom subsection
(Merchant Center + Google Business Profile + Business Agent) per
Google's emphasis.
All 40 skills still pass validation.
Co-authored-by: Claude Opus 4.7 <noreply@anthropic.com>
* feat: v2.0 skill renames and CRO consolidation
BREAKING CHANGE: Users must reinstall skills after this update.
## Skill Renames (16)
- ab-test-setup → ab-testing
- analytics-tracking → analytics
- aso-audit → aso
- competitor-alternatives → competitors
- email-sequence → emails
- free-tool-strategy → free-tools
- launch-strategy → launch
- onboarding-cro → onboarding
- paywall-upgrade-cro → paywalls
- popup-cro → popups
- pricing-strategy → pricing
- product-marketing-context → product-marketing
- referral-program → referrals
- schema-markup → schema
- signup-flow-cro → signup
- social-content → social
## Consolidations (1)
- page-cro + form-cro → cro (form content in references/form.md)
## Why 2.0?
- Shorter, cleaner skill names
- Consistent naming (no -strategy, -setup, -cro suffixes)
- All cross-references updated across 100+ files
Total skills: 40
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
* fix(v2.0): update evals for renamed skills, fix validate script, clear warnings
- Update 32 evals.json files to reference new skill names (page-cro → cro,
product-marketing-context → product-marketing, etc.) — these were missed
in the initial v2.0 rename pass since only SKILL.md and marketplace.json
were updated.
- Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk
so frontmatter extraction works on macOS.
- Move Copy Editing Checklist (56 lines) to references/checklist.md to
bring copy-editing SKILL.md under the 500-line limit (508 → 457).
- Add "see X" pointers to marketing-psychology description for skill
discovery (cro, pricing, copywriting).
- Update skill-request.yml issue template placeholder (page-cro → cro).
All 40 skills now pass validation with zero warnings.
* fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md
Adds 48 new eval cases (6 per skill) for skills that previously had no evals:
aso, co-marketing, community-marketing, competitor-profiling, directory-submissions,
image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases).
Strips leftover frontmatter from skills/cro/references/form.md — it was inherited
from the old form-cro SKILL.md before consolidation. Reference files don't need
frontmatter.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): rename paid-ads → ads
One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates
the skill directory, SKILL.md frontmatter, evals.json, README skill table, the
v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in
related skills (ad-creative, aso, competitor-profiling, customer-research,
lead-magnets, marketing-ideas) plus the tools/integrations guides.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills
VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside
each SKILL.md was still on 1.x. That mismatch would have caused the update-check
flow to perpetually report 'update available' since it compares VERSIONS.md
against local SKILL.md metadata versions.
Caught by codex review (P1).
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): add legacy product-marketing-context.md filename fallback
Before this fix, users upgrading from v1.x who had a `product-marketing-context.md`
file would lose automatic context loading — every skill only checked the new
`product-marketing.md` filename. Now all 40 skills also accept the legacy
filename (in either `.agents/` or `.claude/`), and the README migration command
covers both legacy and current filenames.
Caught by codex review (P1 + P2).
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): re-sort README skills table alphabetically, fix ads box width
The skills table had a few entries out of alphabetical order from the renames
(co-marketing was after cold-email, ads was at the renamed position).
Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the
ASCII flow diagram to keep the box width consistent.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array
README upgrade guide now includes:
- A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so
users don't end up with both old and new folders side-by-side after upgrading
- The full v1 to v2 rename map for reference
- Existing product-marketing-context.md migration steps (preserved)
sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json --
Claude Code's plugin schema discovers skills via the `skills/` directory, and the
explicit array was failing validation. The script now refreshes the description
count and strips the stale array if present.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
---------
Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
Each skill now has 5-8 evals covering:
- Core framework usage with realistic prompts
- Casual trigger phrase variants
- Sub-type and section-specific coverage
- Boundary tests (skill deferral to related skills)
- Structured assertions for grading
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Following Anthropic skill-creator guidance that Claude undertriggers
skills, make descriptions pushier across all 32 skills:
- Add casual/frustrated user phrases
- Add implicit need triggers where users need the skill but dont name it
- Add catch-all sentences explaining when to use
- Add missing cross-references between related skills
- Ensure consistent format across all descriptions
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
The .agents/skills/ directory is the emerging cross-agent standard adopted by
OpenAI Codex, Cursor, Windsurf, and npx skills. All 32 skills now check
.agents/product-marketing-context.md first with .claude/ fallback for older
setups. Install paths in README updated accordingly. Bumps all skills to 1.1.0.
Closes#50
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Rewrote platform-ranking-factors.md from scratch with our own
organizational approach. Replaced table-heavy format with narrative
prose, different section structure, and synthesized analysis.
Updated SKILL.md robots.txt section to match.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Split AEO/GEO content patterns out of seo-audit into a standalone ai-seo
skill. Covers AI visibility auditing, content extractability, authority
signals, third-party presence strategy, schema markup for AI, monitoring
tools (Otterly, Peec AI, ZipTie), and optimization by content type.
Moves aeo-geo-patterns.md from seo-audit/references to ai-seo/references
(renamed to content-patterns.md). Updates seo-audit to cross-reference
the new skill.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Corey Haines