* feat: v2.0 skill renames and CRO consolidation
BREAKING CHANGE: Users must reinstall skills after this update.
## Skill Renames (16)
- ab-test-setup → ab-testing
- analytics-tracking → analytics
- aso-audit → aso
- competitor-alternatives → competitors
- email-sequence → emails
- free-tool-strategy → free-tools
- launch-strategy → launch
- onboarding-cro → onboarding
- paywall-upgrade-cro → paywalls
- popup-cro → popups
- pricing-strategy → pricing
- product-marketing-context → product-marketing
- referral-program → referrals
- schema-markup → schema
- signup-flow-cro → signup
- social-content → social
## Consolidations (1)
- page-cro + form-cro → cro (form content in references/form.md)
## Why 2.0?
- Shorter, cleaner skill names
- Consistent naming (no -strategy, -setup, -cro suffixes)
- All cross-references updated across 100+ files
Total skills: 40
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
* fix(v2.0): update evals for renamed skills, fix validate script, clear warnings
- Update 32 evals.json files to reference new skill names (page-cro → cro,
product-marketing-context → product-marketing, etc.) — these were missed
in the initial v2.0 rename pass since only SKILL.md and marketplace.json
were updated.
- Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk
so frontmatter extraction works on macOS.
- Move Copy Editing Checklist (56 lines) to references/checklist.md to
bring copy-editing SKILL.md under the 500-line limit (508 → 457).
- Add "see X" pointers to marketing-psychology description for skill
discovery (cro, pricing, copywriting).
- Update skill-request.yml issue template placeholder (page-cro → cro).
All 40 skills now pass validation with zero warnings.
* fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md
Adds 48 new eval cases (6 per skill) for skills that previously had no evals:
aso, co-marketing, community-marketing, competitor-profiling, directory-submissions,
image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases).
Strips leftover frontmatter from skills/cro/references/form.md — it was inherited
from the old form-cro SKILL.md before consolidation. Reference files don't need
frontmatter.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): rename paid-ads → ads
One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates
the skill directory, SKILL.md frontmatter, evals.json, README skill table, the
v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in
related skills (ad-creative, aso, competitor-profiling, customer-research,
lead-magnets, marketing-ideas) plus the tools/integrations guides.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills
VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside
each SKILL.md was still on 1.x. That mismatch would have caused the update-check
flow to perpetually report 'update available' since it compares VERSIONS.md
against local SKILL.md metadata versions.
Caught by codex review (P1).
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): add legacy product-marketing-context.md filename fallback
Before this fix, users upgrading from v1.x who had a `product-marketing-context.md`
file would lose automatic context loading — every skill only checked the new
`product-marketing.md` filename. Now all 40 skills also accept the legacy
filename (in either `.agents/` or `.claude/`), and the README migration command
covers both legacy and current filenames.
Caught by codex review (P1 + P2).
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): re-sort README skills table alphabetically, fix ads box width
The skills table had a few entries out of alphabetical order from the renames
(co-marketing was after cold-email, ads was at the renamed position).
Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the
ASCII flow diagram to keep the box width consistent.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
* fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array
README upgrade guide now includes:
- A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so
users don't end up with both old and new folders side-by-side after upgrading
- The full v1 to v2 rename map for reference
- Existing product-marketing-context.md migration steps (preserved)
sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json --
Claude Code's plugin schema discovers skills via the `skills/` directory, and the
explicit array was failing validation. The script now refreshes the description
count and strips the stale array if present.
Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
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Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
- sales-enablement: "Never demo without discovery" → "Demo after discovery, not before"
- site-architecture: "No exceptions" → explains why (backlink equity, broken pages)
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Each skill now has 5-8 evals covering:
- Core framework usage with realistic prompts
- Casual trigger phrase variants
- Sub-type and section-specific coverage
- Boundary tests (skill deferral to related skills)
- Structured assertions for grading
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Following Anthropic skill-creator guidance that Claude undertriggers
skills, make descriptions pushier across all 32 skills:
- Add casual/frustrated user phrases
- Add implicit need triggers where users need the skill but dont name it
- Add catch-all sentences explaining when to use
- Add missing cross-references between related skills
- Ensure consistent format across all descriptions
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
The .agents/skills/ directory is the emerging cross-agent standard adopted by
OpenAI Codex, Cursor, Windsurf, and npx skills. All 32 skills now check
.agents/product-marketing-context.md first with .claude/ fallback for older
setups. Install paths in README updated accordingly. Bumps all skills to 1.1.0.
Closes#50
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Fills the gap between content strategy and SEO skills — covers page
hierarchy, navigation design, URL structure, and internal linking.
Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
Corey Haines