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Author SHA1 Message Date
Corey Haines ec31133ad9 feat: add plan skill — comprehensive AARRR marketing plan generator 
A new skill (`/plan {client-name}`) that produces an exhaustive 13-section
Notion-paste-ready marketing plan structured by AARRR (Acquisition,
Activation, Retention, Referral, Revenue), customized to the client's
current budget, team, stage, and tooling stack, mapped to future
funding-stage capability unlocks.

Three-phase workflow:
- INIT: research + structured 10-topic intake; pulls data from wired
  MCPs (Ahrefs, GA4, Stripe, Customer.io, etc.); offers to run
  /audit-marketing first
- REVIEW: section-by-section interactive draft with user confirmation
  on each of the 13 sections; resumable across sessions
- FINALIZE: compile, verification pass (cross-references, machine paths,
  brand voice), and optional publish to a shared GitHub repo

The 13 sections:
1. Executive summary
2. Strategic frame
3. Current state (scored against the 17-section audit-marketing rubric)
4. Acquisition
5. Activation
6. Retention
7. Referral
8. Revenue
9. 90-day roadmap (AARRR-tagged, owner-assigned)
10. 12-month outlook (with funding-stage milestones)
11. Marketing operations stack (skills + MCPs per AARRR stage)
12. Tactical idea bank (all 139 ideas from `marketing-ideas` mapped to
    AARRR + client-specific status: Now / Q2 / Q3+ / Q4+ / Skip)
13. Measurement, RACI, open decisions, appendix

References:
- methodology.md — full three-phase workflow
- plan-template.md — 13-section template with per-section guidance
- aarrr-framework.md — AARRR primer + diagnostic rules for which stage
  is the binding constraint
- current-state-rubric.md — 17-section audit-marketing rubric mapped
  to AARRR
- ops-stack-mapping.md — all 26+ marketing skills + MCP/API integrations
  mapped to AARRR stages
- idea-cross-reference.md — all 139 marketing-ideas mapped to AARRR
  with timing defaults
- funding-stage-unlocks.md — 5 standard funding tiers (pre-seed through
  Series B+) with budget profiles and capability unlocks
- measurement-framework.md — north-star patterns by business model,
  leading indicators by AARRR stage, review cadence
- client-types.md — variations by client archetype (B2B SaaS, D2C
  consumer app, hybrid hardware+software, marketplace, dev tool,
  deep-tech/clinical, commerce)
- example-olo.md — canonical reference plan from a real fCMO engagement

Updates:
- plugin.json + marketplace.json bumped to 2.3.0
- marketplace description updated to 43 skills
- VERSIONS.md entry added

Total skills: 43.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
 2026-05-27 17:38:31 -07:00
Corey Haines f86637eace feat: add prospecting skill + truelist integration (#308) 
* feat: add prospecting skill + truelist integration

New skill: skills/prospecting/
- SKILL.md (251 lines, well under 500 limit): branch picker for SaaS / B2B /
  Local SMB, shared 5-phase framework (ICP -> discovery -> qualify -> score ->
  output), compliance guardrails, tool selection quick-picks, output formats
- references/saas-prospecting.md: tech stack signals, funding/hiring triggers,
  SaaS-specific sources and qualification
- references/b2b-prospecting.md: industry/firmographic signals, trigger events,
  decision-maker mapping, B2B-specific sources
- references/local-prospecting.md: 4-tier website status classification,
  browser-assisted research workflow (generalized from the local-client-
  prospector pattern), proximity scoring
- references/data-sources.md: deep dives on Apollo, Clay, ZoomInfo, Clearbit,
  Hunter, Snov, Truelist, LinkedIn Sales Nav, BuiltWith, Crunchbase, RB2B,
  with sequencing recommendations across the three branches
- references/compliance.md: CAN-SPAM, GDPR, CASL, platform ToS (LinkedIn,
  Google Maps, Apollo/ZI/Clearbit), anti-patterns, audit checklist
- evals/evals.json: 6 evals (2 SaaS, 2 B2B, 1 Local SMB, 1 deliverability)

New integration:
- tools/integrations/truelist.md: email deliverability validation
  (Deliverable / Risky / Undeliverable / Unknown classification)

Registry + marketplace wiring:
- tools/REGISTRY.md: truelist row + new Email Verification category section
- .claude-plugin/marketplace.json: bumped to 2.1.0, prospecting added to
  plugin description
- VERSIONS.md: prospecting 1.0.0 + 2.1.0 changelog entry
- README.md: skill table re-synced, prospecting added to ASCII flow under
  Sales & GTM column

All 41 skills pass validation. sync-skills.js is idempotent.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* feat(prospecting): add GitHub stargazers/forks/watchers as discovery channel

Net-new in this commit:
- tools/clis/github-prospects.js: zero-dep Node CLI with commands
  stargazers / forks / watchers / user / rate-limit. Pagination via Link header,
  optional --enrich for full profile data, --with-email / --with-company /
  --with-blog filters, --format csv|json output, --dry-run preview. Uses
  GITHUB_TOKEN for 5000/hr rate limit (vs 60/hr unauthenticated).
- tools/integrations/github.md: integration guide covering auth, rate limits,
  endpoints, workflows for SaaS prospecting, compliance notes (public API, not
  scraping), CLI reference.

Skill updates:
- skills/prospecting/SKILL.md: added GitHub to the tool selection quick picks
  and to the tool integrations table.
- skills/prospecting/references/saas-prospecting.md: added GitHub to Tier 3
  buying signals plus a dedicated "GitHub prospecting pattern (when audience
  is developers)" subsection with end-to-end workflow.
- skills/prospecting/references/data-sources.md: added GitHub deep-dive
  section between RB2B and Free fallbacks.

Registry:
- tools/REGISTRY.md: github row in Tool Index, new Developer Intent / GitHub
  category section.

All 41 skills still pass validation. sync-skills.js still no-op.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* refactor(prospecting): apply review suggestions

CLI hardening + optimization:
- github-prospects.js: encodeURIComponent on username path interpolation
  (defense in depth; GitHub usernames are restricted enough that this is safe
  in practice, but good hygiene).
- github-prospects.js: refactored enrichUsers to filter inline and support
  --target N early termination. Previously, --with-email on a 1000-star repo
  would enrich all 1000 users before filtering down to the ~50 that match.
  Now you can pass --target 25 to stop as soon as 25 matches are found,
  saving API quota on restrictive filters.
- github.md: documented the new --target flag.

Reverse cross-references (so prospecting is discoverable from sibling skills):
- cold-email: added prospecting as the natural upstream skill
- customer-research: added "Translating customer research into an ICP for
  outbound" hand-off to prospecting
- competitor-profiling: distinguished from prospecting ("this skill does deep
  research on specific accounts; prospecting builds the initial list")

All 41 skills still pass validation. sync-skills.js still no-op.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(truelist): align integration doc with actual OpenAPI spec

Source of truth: Truelist-Labs/truelist-openapi (OpenAPI 3.1).

The earlier integration doc had inferred (and wrong) endpoint paths, request
shapes, and status enum values. Corrected against the published spec:

Base URL: https://api.truelist.io
Endpoints (real):
- POST /api/v1/verify_inline?email=... (sync single, email is query param)
- POST /api/v1/verify (async bulk, body: {emails: [...]})
- GET /me (account info)

Real email_state enum:
- ok, email_invalid, risky, unknown, accept_all
(not the inferred "Deliverable / Risky / Undeliverable / Unknown")

Real email_sub_state enum:
- email_ok, is_disposable, is_role, unknown_error, failed_smtp_check

Also corrected:
- Truelist has an official MCP server (Truelist-Labs/truelist-mcp) — was
  marked as MCP unavailable
- Truelist has 7 official SDKs (Node, Python, Ruby, PHP, Go, Java, .NET) +
  framework integrations (Django, Laravel, Next.js, Rails, React, Svelte,
  Vue, WordPress) — was marked as SDK unavailable
- Native integrations with Mailchimp, Klaviyo, HubSpot, Zapier, Make, n8n,
  Clay, Salesforce, ActiveCampaign, Brevo, ConvertKit, Drip, BigCommerce,
  Go High Level — was unlisted
- Rate limits: 10 req/s per endpoint (was unspecified)

Files updated:
- tools/integrations/truelist.md: full rewrite against spec
- tools/REGISTRY.md: MCP and SDK columns now show ✓ for truelist; classifier
  note in the Email Verification section reflects real enum values
- skills/prospecting/evals/evals.json: eval #6 expected_output and assertions
  use real email_state values and mention the MCP server
- skills/prospecting/references/data-sources.md: Truelist deep-dive uses real
  endpoint paths, real enum values, and lists the MCP/SDK ecosystem

All 41 skills still pass validation. sync-skills.js still no-op.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* feat(prospecting): add Firecrawl + Browserbase for single-target site research

Both tools are programmatic scrapers, but their use in prospecting is
strictly bounded: extract content from individual public business sites
(the prospect's own website URL), never from the platforms hosting them
(Google Maps, LinkedIn, Yelp, Apollo, etc.). This matches the line drawn
by the original local-client-prospector reference skill and our own
compliance section.

New integration docs:
- tools/integrations/firecrawl.md: REST + MCP + SDKs (Node/Python/Go/Rust);
  scrape / map / crawl / extract / search endpoints; explicit "when NOT to
  use" section listing the prohibited platforms.
- tools/integrations/browserbase.md: real Chromium via Playwright/Puppeteer
  or Stagehand (AI-friendly natural-language extraction); session
  recordings; useful when rendering or interaction is required.

Prospecting skill updates:
- SKILL.md: added Firecrawl + Browserbase to tool selection quick picks
  and tool integrations table.
- references/data-sources.md: new "Firecrawl / Browserbase (single-target
  site research)" section between RB2B and Free fallbacks. Includes the
  compliance line inline so the framing isn't lost.
- references/local-prospecting.md: optional "programmatic verification"
  paragraph in the browser research workflow — once you have a candidate's
  URL from manual Maps discovery, you can hit it programmatically.
- references/compliance.md: anti-pattern #1 now explicitly clarifies that
  Firecrawl/Browserbase are fine for the prospect's own website but not
  for the platforms hosting prospects.

Registry:
- tools/REGISTRY.md: firecrawl + browserbase rows in Tool Index, new "Site
  Scraping (single-target only)" category section with the compliance
  framing in the agent recommendation.

All 41 skills still pass validation. sync-skills.js still no-op.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

---------

Co-authored-by: Claude Opus 4.7 <noreply@anthropic.com>
 2026-05-26 11:20:26 -07:00
Corey Haines e40125a746 fix: keep plugin.json version in sync with marketplace.json (closes #323) (#326) 
Plugin.json's version field had been stuck at 1.9.0 across three releases
(v2.0, v2.0.1, v2.1.0) while marketplace.json was bumped each time. Claude
Code uses plugin.json's version for the update check, so
`claude plugin update marketing-skills@marketingskills` reported "already
at the latest version (1.9.0)" and refused to pull anything new — even
when main had real new content (sms skill, refreshed ai-seo / image / video).

Three changes:

1. .claude-plugin/plugin.json: bumped 1.9.0 → 2.1.0 to clear the current
   drift.

2. .github/scripts/sync-skills.js: added updatePluginVersion() that reads
   marketplace.json's metadata.version and copies it into plugin.json's
   version field. Idempotent — no-op when they already match.

3. .github/workflows/sync-skills.yml: added marketplace.json to the
   `paths` filter so the sync workflow runs whenever marketplace.json
   changes (previously it only ran on skills/** changes, which is why
   release commits that only bumped marketplace.json never triggered the
   sync). Also added .claude-plugin/plugin.json to the file_pattern so
   the bot commit captures the auto-bump.

Verified locally: script bumped 1.9.0 → 2.1.0, then a second run reported
"Everything is already in sync."

Co-authored-by: Claude Opus 4.7 <noreply@anthropic.com>
 2026-05-26 11:12:39 -07:00
Corey Haines 1bcff9fc79 fix: remove re-introduced skills array from marketplace.json, bump plugin to v1.9.0 
PR #264 was based on pre-fix main and re-introduced the inline skills
array that #273 removed. plugin.json with "skills": "./skills" is
the authority.

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
 2026-04-24 11:50:23 -07:00
Corey Haines 0cdc990715 fix: marketplace.json source fails Claude Code schema validation (#273) 
* fix: marketplace.json source fails Claude Code schema validation (#270)

The source field used a bare dot which failed schema validation.
Changed to github source object and added proper plugin.json manifest.

- Added .claude-plugin/plugin.json with skills list and metadata
- Changed marketplace.json source from "." to github repo object
- Removed inline skills array and strict:false from marketplace.json

closes #270

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

* fix: use ./ source and simplify plugin.json skills path

Codex review found two issues with the initial fix:
- GitHub source object causes redundant clone, may fail without SSH
- skills paths in plugin.json need ./ prefix

Changed source to "./" (matches Anthropic's own marketplace pattern)
and simplified skills to "./skills" (auto-discovers all skill dirs).

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

---------

Co-authored-by: Claude Opus 4.6 <noreply@anthropic.com>
 2026-04-24 11:31:30 -07:00