fix: remove ./ prefix from plugin skill paths

Claude Code plugin validator rejects bare ./ prefixes as escaping the plugin directory. Strips ./ from all skill paths and source field so the plugin loads correctly. Closes #243 Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2026-04-21 13:21:42 -07:00
3 changed files with 38 additions and 401 deletions
@@ -13,45 +13,45 @@
    {
      "name": "marketing-skills",
      "description": "36 marketing skills for technical marketers and founders: ASO, CRO, copywriting, cold email, SEO, AI SEO, paid ads, ad creative, churn prevention, pricing strategy, referral programs, revenue operations, sales enablement, customer research, site architecture, and more",
-      "source": "./",
+      "source": ".",
      "strict": false,
      "skills": [
-        "./skills/ab-test-setup",
+        "skills/ab-test-setup",
-        "./skills/ad-creative",
+        "skills/ad-creative",
-        "./skills/ai-seo",
+        "skills/ai-seo",
-        "./skills/analytics-tracking",
+        "skills/analytics-tracking",
-        "./skills/aso-audit",
+        "skills/aso-audit",
-        "./skills/churn-prevention",
+        "skills/churn-prevention",
-        "./skills/cold-email",
+        "skills/cold-email",
-        "./skills/community-marketing",
+        "skills/community-marketing",
-        "./skills/competitor-alternatives",
+        "skills/competitor-alternatives",
-        "./skills/content-strategy",
+        "skills/content-strategy",
-        "./skills/copy-editing",
+        "skills/copy-editing",
-        "./skills/copywriting",
+        "skills/copywriting",
-        "./skills/customer-research",
+        "skills/customer-research",
-        "./skills/email-sequence",
+        "skills/email-sequence",
-        "./skills/form-cro",
+        "skills/form-cro",
-        "./skills/free-tool-strategy",
+        "skills/free-tool-strategy",
-        "./skills/launch-strategy",
+        "skills/launch-strategy",
-        "./skills/lead-magnets",
+        "skills/lead-magnets",
-        "./skills/marketing-ideas",
+        "skills/marketing-ideas",
-        "./skills/marketing-psychology",
+        "skills/marketing-psychology",
-        "./skills/onboarding-cro",
+        "skills/onboarding-cro",
-        "./skills/page-cro",
+        "skills/page-cro",
-        "./skills/paid-ads",
+        "skills/paid-ads",
-        "./skills/paywall-upgrade-cro",
+        "skills/paywall-upgrade-cro",
-        "./skills/popup-cro",
+        "skills/popup-cro",
-        "./skills/pricing-strategy",
+        "skills/pricing-strategy",
-        "./skills/product-marketing-context",
+        "skills/product-marketing-context",
-        "./skills/programmatic-seo",
+        "skills/programmatic-seo",
-        "./skills/referral-program",
+        "skills/referral-program",
-        "./skills/revops",
+        "skills/revops",
-        "./skills/sales-enablement",
+        "skills/sales-enablement",
-        "./skills/schema-markup",
+        "skills/schema-markup",
-        "./skills/seo-audit",
+        "skills/seo-audit",
-        "./skills/signup-flow-cro",
+        "skills/signup-flow-cro",
-        "./skills/site-architecture",
+        "skills/site-architecture",
-        "./skills/social-content"
+        "skills/social-content"
      ]
    }
  ]
@@ -245,8 +245,6 @@ Before launching campaigns, ensure proper tracking and account setup.
 **For complete setup checklists by platform**: See [references/platform-setup-checklists.md](references/platform-setup-checklists.md)
 **For conversion pixel installation and event setup**: See [references/conversion-tracking.md](references/conversion-tracking.md)
 ### Universal Pre-Launch Checklist
 - [ ] Conversion tracking tested with real conversion
 - [ ] Landing page loads fast (<3 sec)
@@ -304,7 +302,7 @@ For implementation, see the [tools registry](../../tools/REGISTRY.md). Key adver
 | **LinkedIn Ads** | B2B, job title targeting | - | [linkedin-ads.md](../../tools/integrations/linkedin-ads.md) |
 | **TikTok Ads** | Younger demographics, video | - | [tiktok-ads.md](../../tools/integrations/tiktok-ads.md) |
-For tracking setup, see [references/conversion-tracking.md](references/conversion-tracking.md), [ga4.md](../../tools/integrations/ga4.md), [segment.md](../../tools/integrations/segment.md)
+For tracking, see also: [ga4.md](../../tools/integrations/ga4.md), [segment.md](../../tools/integrations/segment.md)
 ---
@@ -1,361 +0,0 @@
 # Conversion Tracking Setup
 How to set up conversion tracking pixels across ad platforms. This guide covers installation, event configuration, and validation — everything a marketer needs to ensure ad spend is properly attributed.
 ---
 ## Why This Matters
 Without conversion tracking:
 - Ad platforms can't optimize for your actual goals
 - You're flying blind on ROAS and CPA
 - Retargeting audiences can't be built
 - You'll waste budget on impressions that don't convert
 Get tracking right before spending a dollar on ads.
 ---
 ## Platform Pixels Overview
 | Platform | Pixel/Tag Name | Events API | Key Events |
 |----------|---------------|:----------:|------------|
 | **Google Ads** | Google tag (gtag.js) | Enhanced Conversions | purchase, sign_up, generate_lead |
 | **Meta** | Meta Pixel + CAPI | Conversions API | Purchase, Lead, ViewContent, AddToCart |
 | **LinkedIn** | Insight Tag | Conversions API | conversion (URL or event-based) |
 | **TikTok** | TikTok Pixel | Events API | Purchase, ViewContent, AddToCart, CompleteRegistration |
 | **Twitter/X** | Twitter Pixel | - | Purchase, SignUp, Download |
 ---
 ## Google Ads
 ### Install the Google tag
 Add to every page, in `<head>`:
 ```html
 <script async src="https://www.googletagmanager.com/gtag/js?id=AW-XXXXXXXXX"></script>
 <script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'AW-XXXXXXXXX');
 </script>
 ```
 Replace `AW-XXXXXXXXX` with your Conversion ID from Google Ads > Tools > Conversions.
 ### Set up conversion actions
 In Google Ads > Goals > Conversions > New conversion action:
 | Conversion | Category | Value | Count |
 |-----------|----------|-------|-------|
 | Purchase | Purchase | Dynamic (order value) | Every |
 | Sign up / Lead | Sign-up | Fixed ($X estimated value) | One |
 | Demo request | Lead | Fixed ($X estimated value) | One |
 | Free trial start | Sign-up | Fixed ($X estimated value) | One |
 ### Fire conversion events
 ```javascript
 // Purchase
 gtag('event', 'conversion', {
  'send_to': 'AW-XXXXXXXXX/CONVERSION_LABEL',
  'value': 99.00,
  'currency': 'USD',
  'transaction_id': 'ORDER-123'
 });
 // Lead / Sign up
 gtag('event', 'conversion', {
  'send_to': 'AW-XXXXXXXXX/CONVERSION_LABEL',
  'value': 50.00,
  'currency': 'USD'
 });
 ```
 ### Enhanced Conversions
 Sends hashed first-party data (email, phone) to improve attribution after cookie restrictions. Enable in Google Ads > Goals > Settings > Enhanced conversions.
 ```javascript
 gtag('set', 'user_data', {
  'email': 'user@example.com',      // auto-hashed by gtag
  'phone_number': '+11234567890'
 });
 ```
 ### Google Tag Manager alternative
 If using GTM instead of inline gtag.js:
 1. Install GTM container on all pages
 2. Create Google Ads conversion tags in GTM
 3. Set triggers for conversion events (form submissions, purchases)
 4. Use the Data Layer to pass dynamic values (order amount, transaction ID)
 5. Test with GTM Preview mode before publishing
 ---
 ## Meta (Facebook/Instagram)
 ### Install the Meta Pixel
 Add to every page, in `<head>`:
 ```html
 <script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', 'YOUR_PIXEL_ID');
  fbq('track', 'PageView');
 </script>
 ```
 Replace `YOUR_PIXEL_ID` from Meta Events Manager.
 ### Standard events
 ```javascript
 // View a product or key page
 fbq('track', 'ViewContent', {
  content_name: 'Pro Plan',
  content_category: 'Pricing',
  value: 29.00,
  currency: 'USD'
 });
 // Lead capture (form submit, demo request)
 fbq('track', 'Lead', {
  content_name: 'Demo Request',
  value: 50.00,
  currency: 'USD'
 });
 // Purchase
 fbq('track', 'Purchase', {
  value: 99.00,
  currency: 'USD',
  content_type: 'product',
  contents: [{ id: 'pro-plan', quantity: 1 }]
 });
 // Add to cart (e-commerce)
 fbq('track', 'AddToCart', {
  content_ids: ['SKU-123'],
  content_type: 'product',
  value: 49.00,
  currency: 'USD'
 });
 ```
 ### Conversions API (CAPI)
 Server-side tracking that works alongside the pixel. Required for accurate tracking after iOS 14+ and cookie restrictions.
 Set up via:
 - **Direct integration** — send events from your server to Meta's API
 - **Partner integrations** — Shopify, WooCommerce, Segment, etc. have built-in CAPI support
 - **Conversions API Gateway** — Meta's managed solution via AWS
 Key: send the same events from both pixel (browser) AND CAPI (server), with a shared `event_id` for deduplication.
 ### Aggregated Event Measurement
 Required for iOS 14+ tracking. In Events Manager > Aggregated Event Measurement:
 1. Verify your domain
 2. Configure and prioritize your top 8 events in order of business importance
 3. Purchase should typically be #1, Lead #2
 ---
 ## LinkedIn
 ### Install the Insight Tag
 Add to every page, before `</body>`:
 ```html
 <script type="text/javascript">
  _linkedin_partner_id = "YOUR_PARTNER_ID";
  window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];
  window._linkedin_data_partner_ids.push(_linkedin_partner_id);
  (function(l) {
    if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};
    window.lintrk.q=[]}
    var s = document.getElementsByTagName("script")[0];
    var b = document.createElement("script");
    b.type = "text/javascript";b.async = true;
    b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js";
    s.parentNode.insertBefore(b, s);})(window.lintrk);
 </script>
 ```
 ### Conversion tracking
 LinkedIn supports two methods:
 **URL-based**: Fires when someone visits a specific URL (e.g., `/thank-you`).
 Set up in Campaign Manager > Analyze > Conversion Tracking > Create Conversion.
 **Event-based**: Fire manually on specific actions:
 ```javascript
 window.lintrk('track', { conversion_id: YOUR_CONVERSION_ID });
 ```
 ### LinkedIn CAPI
 For server-side tracking, LinkedIn offers a Conversions API. Set up via partner integrations (Segment, Tealium) or direct API calls. Deduplicates with the Insight Tag automatically when configured correctly.
 ---
 ## TikTok
 ### Install the TikTok Pixel
 Add to every page, in `<head>`:
 ```html
 <script>
  !function (w, d, t) {
    w.TiktokAnalyticsObject=t;var ttq=w[t]=w[t]||[];
    ttq.methods=["page","track","identify","instances","debug","on","off",
    "once","ready","alias","group","enableCookie","disableCookie","holdConsent",
    "revokeConsent","grantConsent"],ttq.setAndDefer=function(t,e)
    {t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};
    for(var i=0;i<ttq.methods.length;i++)ttq.setAndDefer(ttq,ttq.methods[i]);
    ttq.instance=function(t){for(var e=ttq._i[t]||[],n=0;
    n<ttq.methods.length;n++)ttq.setAndDefer(e,ttq.methods[n]);return e};
    ttq.load=function(e,n){var r="https://analytics.tiktok.com/i18n/pixel/events.js",
    o=n&&n.partner;ttq._i=ttq._i||{},ttq._i[e]=[],ttq._i[e]._u=r,
    ttq._t=ttq._t||{},ttq._t[e]=+new Date,ttq._o=ttq._o||{},
    ttq._o[e]=n||{};var s=document.createElement("script");
    s.type="text/javascript",s.async=!0,s.src=r+"?sdkid="+e+"&lib="+t;
    var a=document.getElementsByTagName("script")[0];
    a.parentNode.insertBefore(s,a)};
    ttq.load('YOUR_PIXEL_ID');
    ttq.page();
  }(window, document, 'ttq');
 </script>
 ```
 ### Standard events
 ```javascript
 // View content
 ttq.track('ViewContent', {
  content_id: 'pro-plan',
  content_type: 'product',
  content_name: 'Pro Plan',
  value: 29.00,
  currency: 'USD'
 });
 // Complete registration / sign up
 ttq.track('CompleteRegistration', {
  content_name: 'Free Trial'
 });
 // Purchase
 ttq.track('Purchase', {
  content_id: 'pro-plan',
  content_type: 'product',
  value: 99.00,
  currency: 'USD',
  quantity: 1
 });
 // Add to cart
 ttq.track('AddToCart', {
  content_id: 'SKU-123',
  content_type: 'product',
  value: 49.00,
  currency: 'USD'
 });
 ```
 ### Events API (server-side)
 TikTok's Events API works like Meta's CAPI — send the same events from your server for better attribution. Use `event_id` for deduplication with browser pixel events.
 ### Advanced Matching
 Pass hashed user data for better attribution:
 ```javascript
 ttq.identify({
  email: 'user@example.com',       // auto-hashed
  phone_number: '+11234567890'
 });
 ```
 ---
 ## Validation Checklist
 After installing any pixel, verify before going live:
 ### Browser-side checks
 - [ ] Pixel fires on every page (check via browser extension)
 - [ ] Conversion events fire at the right moment (after confirmed action, not on button click)
 - [ ] Event parameters contain correct values (currency, amount, content IDs)
 - [ ] No duplicate events firing on the same action
 - [ ] Events fire on both desktop and mobile
 ### Platform-side checks
 - [ ] Events appear in the platform's event manager/diagnostics
 - [ ] Test conversions show correct values
 - [ ] Event match quality is acceptable (Meta: score > 6)
 - [ ] Server-side events are deduplicating with browser events (not double-counting)
 ### Debugging tools
 | Platform | Tool |
 |----------|------|
 | Google | Google Tag Assistant, Chrome DevTools Network tab |
 | Meta | Meta Pixel Helper (Chrome extension), Events Manager Test Events |
 | LinkedIn | Insight Tag Validator in Campaign Manager |
 | TikTok | TikTok Pixel Helper (Chrome extension), Events Manager |
 | All | GTM Preview Mode (if using Google Tag Manager) |
 ---
 ## Common Mistakes
 - **Firing purchase events on button click instead of confirmed payment** — always fire on the success/thank-you page or after server confirmation
 - **Missing deduplication between pixel and server events** — without a shared `event_id`, you'll double-count conversions
 - **Not testing on mobile** — many pixels break on mobile browsers or in-app webviews
 - **Hardcoded test values** — remove test transaction amounts before going live
 - **Forgetting to exclude internal traffic** — your team's visits inflate conversion data
 - **Installing pixels without consent management** — GDPR/CCPA require user consent before firing tracking pixels in applicable regions
 - **Pixel installed but no conversion actions created** — the pixel collects data, but the ad platform won't optimize without defined conversion actions
 ---
 ## When to Use Server-Side Tracking
 Browser-only tracking is increasingly unreliable due to:
 - iOS 14+ App Tracking Transparency
 - Third-party cookie deprecation
 - Ad blockers (30%+ of tech audiences)
 **Use server-side (CAPI/Events API) when:**
 - Running Meta or TikTok ads (strongly recommended)
 - Your audience is tech-savvy (higher ad blocker usage)
 - You need accurate purchase/revenue attribution
 - You're spending >$5K/month on any platform
 **Server-side is optional when:**
 - Running Google Ads only (Enhanced Conversions covers most gaps)
 - Low ad spend / testing phase
 - B2B with LinkedIn only (Insight Tag is still reliable)