# Page CRO Reference

Detailed page-level conversion optimization guidance. Use alongside the main CRO skill.

## Page Type Audit Checklists

### Homepage

- [ ] Hero clearly communicates what you do and for whom
- [ ] Primary CTA visible above the fold
- [ ] Social proof within first viewport
- [ ] Clear navigation to key pages (pricing, features, use cases)
- [ ] Both "ready to buy" and "still researching" paths available
- [ ] Mobile experience tested and optimized

### Landing Page

- [ ] Message matches the traffic source (ad, email, social post)
- [ ] Single conversion goal — no competing CTAs
- [ ] Navigation removed or minimized
- [ ] Complete argument made on one page (no required clicks)
- [ ] Form or CTA repeated after key sections
- [ ] Page speed under 3 seconds

### Pricing Page

- [ ] Plans are easy to compare at a glance
- [ ] Recommended plan is visually highlighted
- [ ] Feature comparison table included
- [ ] Annual vs monthly toggle with savings shown
- [ ] FAQ addresses common pricing objections
- [ ] Free trial or money-back guarantee prominent
- [ ] Enterprise/contact option for larger buyers

### Feature Page

- [ ] Feature connected to a clear business benefit
- [ ] Real use cases or examples shown
- [ ] Screenshot or demo of the feature in action
- [ ] CTA to try the feature (not just "learn more")
- [ ] Related features cross-linked

### Blog Post

- [ ] Contextual CTA matching the content topic
- [ ] Inline CTA at a natural stopping point (not just end)
- [ ] Content upgrade or lead magnet related to the topic
- [ ] Author bio with credibility signals
- [ ] Related posts suggested

## Above-the-Fold Priorities

The first viewport should answer three questions:

1. **What is this?** — Clear headline with the core value proposition
2. **Why should I care?** — Subheadline connecting to the visitor's problem or desire
3. **What do I do next?** — Visible primary CTA

If a visitor can't answer all three within 5 seconds, the above-the-fold content needs work.

## Mobile CRO Considerations

- Thumb-friendly CTA buttons (min 44x44px)
- Sticky CTA bar for long pages
- Simplified forms (consider progressive disclosure)
- Test with real devices, not just browser resize
- Prioritize speed — mobile users are less patient
- Consider mobile-specific CTAs (click-to-call, app deep links)