Corey Haines
30f9b9a729
* feat: v2.0 skill renames and CRO consolidation BREAKING CHANGE: Users must reinstall skills after this update. ## Skill Renames (16) - ab-test-setup → ab-testing - analytics-tracking → analytics - aso-audit → aso - competitor-alternatives → competitors - email-sequence → emails - free-tool-strategy → free-tools - launch-strategy → launch - onboarding-cro → onboarding - paywall-upgrade-cro → paywalls - popup-cro → popups - pricing-strategy → pricing - product-marketing-context → product-marketing - referral-program → referrals - schema-markup → schema - signup-flow-cro → signup - social-content → social ## Consolidations (1) - page-cro + form-cro → cro (form content in references/form.md) ## Why 2.0? - Shorter, cleaner skill names - Consistent naming (no -strategy, -setup, -cro suffixes) - All cross-references updated across 100+ files Total skills: 40 Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com> * fix(v2.0): update evals for renamed skills, fix validate script, clear warnings - Update 32 evals.json files to reference new skill names (page-cro → cro, product-marketing-context → product-marketing, etc.) — these were missed in the initial v2.0 rename pass since only SKILL.md and marketplace.json were updated. - Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk so frontmatter extraction works on macOS. - Move Copy Editing Checklist (56 lines) to references/checklist.md to bring copy-editing SKILL.md under the 500-line limit (508 → 457). - Add "see X" pointers to marketing-psychology description for skill discovery (cro, pricing, copywriting). - Update skill-request.yml issue template placeholder (page-cro → cro). All 40 skills now pass validation with zero warnings. * fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md Adds 48 new eval cases (6 per skill) for skills that previously had no evals: aso, co-marketing, community-marketing, competitor-profiling, directory-submissions, image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases). Strips leftover frontmatter from skills/cro/references/form.md — it was inherited from the old form-cro SKILL.md before consolidation. Reference files don't need frontmatter. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): rename paid-ads → ads One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates the skill directory, SKILL.md frontmatter, evals.json, README skill table, the v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in related skills (ad-creative, aso, competitor-profiling, customer-research, lead-magnets, marketing-ideas) plus the tools/integrations guides. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside each SKILL.md was still on 1.x. That mismatch would have caused the update-check flow to perpetually report 'update available' since it compares VERSIONS.md against local SKILL.md metadata versions. Caught by codex review (P1). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): add legacy product-marketing-context.md filename fallback Before this fix, users upgrading from v1.x who had a `product-marketing-context.md` file would lose automatic context loading — every skill only checked the new `product-marketing.md` filename. Now all 40 skills also accept the legacy filename (in either `.agents/` or `.claude/`), and the README migration command covers both legacy and current filenames. Caught by codex review (P1 + P2). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): re-sort README skills table alphabetically, fix ads box width The skills table had a few entries out of alphabetical order from the renames (co-marketing was after cold-email, ads was at the renamed position). Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the ASCII flow diagram to keep the box width consistent. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array README upgrade guide now includes: - A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so users don't end up with both old and new folders side-by-side after upgrading - The full v1 to v2 rename map for reference - Existing product-marketing-context.md migration steps (preserved) sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json -- Claude Code's plugin schema discovers skills via the `skills/` directory, and the explicit array was failing validation. The script now refreshes the description count and strips the stale array if present. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> --------- Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
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7.4 KiB
Platform Setup Checklists
Complete setup checklists for major ad platforms.
Contents
- Google Ads Setup (Account Foundation, Conversion Tracking, Analytics Integration, Audience Setup, Campaign Readiness, Ad Extensions, Brand Protection)
- Meta Ads Setup (Business Manager Foundation, Pixel & Tracking, Domain & Aggregated Events, Audience Setup, Catalog, Creative Assets, Compliance)
- LinkedIn Ads Setup (Campaign Manager Foundation, Insight Tag & Tracking, Audience Setup, Lead Gen Forms, Document Ads, Creative Assets, Budget Considerations)
- Twitter/X Ads Setup (Account Foundation, Tracking, Audience Setup, Creative)
- TikTok Ads Setup (Account Foundation, Pixel & Tracking, Audience Setup, Creative)
- Universal Pre-Launch Checklist
Google Ads Setup
Account Foundation
- Google Ads account created and verified
- Billing information added
- Time zone and currency set correctly
- Account access granted to team members
Conversion Tracking
- Google tag installed on all pages
- Conversion actions created (purchase, lead, signup)
- Conversion values assigned (if applicable)
- Enhanced conversions enabled
- Test conversions firing correctly
- Import conversions from GA4 (optional)
Analytics Integration
- Google Analytics 4 linked
- Auto-tagging enabled
- GA4 audiences available in Google Ads
- Cross-domain tracking set up (if multiple domains)
Audience Setup
- Remarketing tag verified
- Website visitor audiences created:
- All visitors (180 days)
- Key page visitors (pricing, demo, features)
- Converters (for exclusion)
- Customer match lists uploaded
- Similar audiences enabled
Campaign Readiness
- Negative keyword lists created:
- Universal negatives (free, jobs, careers, reviews, complaints)
- Competitor negatives (if needed)
- Irrelevant industry terms
- Location targeting set (include/exclude)
- Language targeting set
- Ad schedule configured (if B2B, business hours)
- Device bid adjustments considered
Ad Extensions
- Sitelinks (4-6 relevant pages)
- Callouts (key benefits, offers)
- Structured snippets (features, types, services)
- Call extension (if phone leads valuable)
- Lead form extension (if using)
- Price extensions (if applicable)
- Image extensions (where available)
Brand Protection
- Brand campaign running (protect branded terms)
- Competitor campaigns considered
- Brand terms in negative lists for non-brand campaigns
Meta Ads Setup
Business Manager Foundation
- Business Manager created
- Business verified (if running certain ad types)
- Ad account created within Business Manager
- Payment method added
- Team access configured with proper roles
Pixel & Tracking
- Meta Pixel installed on all pages
- Standard events configured:
- PageView (automatic)
- ViewContent (product/feature pages)
- Lead (form submissions)
- Purchase (conversions)
- AddToCart (if e-commerce)
- InitiateCheckout (if e-commerce)
- Conversions API (CAPI) set up for server-side tracking
- Event Match Quality score > 6
- Test events in Events Manager
Domain & Aggregated Events
- Domain verified in Business Manager
- Aggregated Event Measurement configured
- Top 8 events prioritized in order of importance
- Web events prioritized for iOS 14+ tracking
Audience Setup
- Custom audiences created:
- Website visitors (all, 30/60/90/180 days)
- Key page visitors
- Video viewers (25%, 50%, 75%, 95%)
- Page/Instagram engagers
- Customer list uploaded
- Lookalike audiences created (1%, 1-3%)
- Saved audiences for common targeting
Catalog (E-commerce)
- Product catalog connected
- Product feed updating correctly
- Catalog sales campaigns enabled
- Dynamic product ads configured
Creative Assets
- Images in correct sizes:
- Feed: 1080x1080 (1:1)
- Stories/Reels: 1080x1920 (9:16)
- Landscape: 1200x628 (1.91:1)
- Videos in correct formats
- Ad copy variations ready
- UTM parameters in all destination URLs
Compliance
- Special Ad Categories declared (if housing, credit, employment, politics)
- Landing page complies with Meta policies
- No prohibited content in ads
LinkedIn Ads Setup
Campaign Manager Foundation
- Campaign Manager account created
- Company Page connected
- Billing information added
- Team access configured
Insight Tag & Tracking
- LinkedIn Insight Tag installed on all pages
- Tag verified and firing
- Conversion tracking configured:
- URL-based conversions
- Event-specific conversions
- Conversion values set (if applicable)
Audience Setup
- Matched Audiences created:
- Website retargeting audiences
- Company list uploaded (for ABM)
- Contact list uploaded
- Lookalike audiences created
- Saved audiences for common targeting
Lead Gen Forms (if using)
- Lead gen form templates created
- Form fields selected (minimize for conversion)
- Privacy policy URL added
- Thank you message configured
- CRM integration set up (or CSV export process)
Document Ads (if using)
- Documents uploaded (PDF, PowerPoint)
- Gating configured (full gate or preview)
- Lead gen form connected
Creative Assets
- Single image ads: 1200x627 (1.91:1) or 1080x1080 (1:1)
- Carousel images ready
- Video specs met (if using)
- Ad copy within character limits:
- Intro text: 600 max, 150 recommended
- Headline: 200 max, 70 recommended
Budget Considerations
- Budget realistic for LinkedIn CPCs ($8-15+ typical)
- Audience size validated (50K+ recommended)
- Daily vs. lifetime budget decided
- Bid strategy selected
Twitter/X Ads Setup
Account Foundation
- Ads account created
- Payment method added
- Account verified (if required)
Tracking
- Twitter Pixel installed
- Conversion events created
- Website tag verified
Audience Setup
- Tailored audiences created:
- Website visitors
- Customer lists
- Follower lookalikes identified
- Interest and keyword targets researched
Creative
- Tweet copy within 280 characters
- Images: 1200x675 (1.91:1) or 1200x1200 (1:1)
- Video specs met (if using)
- Cards configured (website, app, etc.)
TikTok Ads Setup
Account Foundation
- TikTok Ads Manager account created
- Business verification completed
- Payment method added
Pixel & Tracking
- TikTok Pixel installed
- Events configured (ViewContent, Purchase, etc.)
- Events API set up (recommended)
Audience Setup
- Custom audiences created
- Lookalike audiences created
- Interest categories identified
Creative
- Vertical video (9:16) ready
- Native-feeling content (not too polished)
- First 3 seconds are compelling hooks
- Captions added (most watch without sound)
- Music/sounds selected (licensed if needed)
Universal Pre-Launch Checklist
Before launching any campaign:
- Conversion tracking tested with real conversion
- Landing page loads fast (<3 sec)
- Landing page mobile-friendly
- UTM parameters working
- Budget set correctly (daily vs. lifetime)
- Start/end dates correct
- Targeting matches intended audience
- Ad creative approved
- Team notified of launch
- Reporting dashboard ready