marketingskills/tools/clis

Marketing CLIs

Zero-dependency, single-file CLI tools for marketing platforms that don't ship their own.

Every CLI is a standalone Node.js script (Node 18+) with no npm install required — just chmod +x and go.

Install

Option 1: Run directly

node tools/clis/ahrefs.js backlinks list --target example.com

Option 2: Symlink for global access

# Symlink any CLI you want available globally
ln -sf "$(pwd)/tools/clis/ahrefs.js" ~/.local/bin/ahrefs
ln -sf "$(pwd)/tools/clis/resend.js" ~/.local/bin/resend

# Then use directly
ahrefs backlinks list --target example.com
resend send --from you@example.com --to them@example.com --subject "Hello" --html "<p>Hi</p>"

Option 3: Add the whole directory to PATH

export PATH="$PATH:/path/to/marketingskills/tools/clis"

Authentication

Every CLI reads credentials from environment variables:

CLI	Environment Variable
activecampaign	ACTIVECAMPAIGN_API_KEY, ACTIVECAMPAIGN_API_URL
adobe-analytics	ADOBE_ACCESS_TOKEN, ADOBE_CLIENT_ID, ADOBE_COMPANY_ID
ahrefs	AHREFS_API_KEY
amplitude	AMPLITUDE_API_KEY, AMPLITUDE_SECRET_KEY
apollo	APOLLO_API_KEY
beehiiv	BEEHIIV_API_KEY
brevo	BREVO_API_KEY
buffer	BUFFER_API_KEY
calendly	CALENDLY_API_KEY
clearbit	CLEARBIT_API_KEY
customer-io	CUSTOMERIO_APP_KEY (App API), CUSTOMERIO_SITE_ID + CUSTOMERIO_API_KEY (Track API)
dataforseo	DATAFORSEO_LOGIN, DATAFORSEO_PASSWORD
demio	DEMIO_API_KEY, DEMIO_API_SECRET
dub	DUB_API_KEY
exa	EXA_API_KEY
g2	G2_API_TOKEN
ga4	GA4_ACCESS_TOKEN
google-ads	GOOGLE_ADS_TOKEN, GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_CUSTOMER_ID
google-search-console	GSC_ACCESS_TOKEN
hotjar	HOTJAR_CLIENT_ID, HOTJAR_CLIENT_SECRET
intercom	INTERCOM_API_KEY
keywords-everywhere	KEYWORDS_EVERYWHERE_API_KEY
kit	KIT_API_KEY, KIT_API_SECRET
klaviyo	KLAVIYO_API_KEY
linkedin-ads	LINKEDIN_ACCESS_TOKEN
livestorm	LIVESTORM_API_TOKEN
mailchimp	MAILCHIMP_API_KEY
mention-me	MENTIONME_API_KEY
meta-ads	META_ACCESS_TOKEN, META_AD_ACCOUNT_ID
mixpanel	MIXPANEL_TOKEN (ingestion), MIXPANEL_API_KEY + MIXPANEL_SECRET (query)
onesignal	ONESIGNAL_REST_API_KEY, ONESIGNAL_APP_ID
optimizely	OPTIMIZELY_API_KEY
paddle	PADDLE_API_KEY, PADDLE_SANDBOX (optional)
partnerstack	PARTNERSTACK_PUBLIC_KEY, PARTNERSTACK_SECRET_KEY
plausible	PLAUSIBLE_API_KEY, PLAUSIBLE_BASE_URL (optional, for self-hosted)
postmark	POSTMARK_API_KEY
resend	RESEND_API_KEY
rewardful	REWARDFUL_API_KEY
savvycal	SAVVYCAL_API_KEY
segment	SEGMENT_WRITE_KEY (tracking), SEGMENT_ACCESS_TOKEN (profile)
semrush	SEMRUSH_API_KEY
sendgrid	SENDGRID_API_KEY
tiktok-ads	TIKTOK_ACCESS_TOKEN, TIKTOK_ADVERTISER_ID
tolt	TOLT_API_KEY
trustpilot	TRUSTPILOT_API_KEY, TRUSTPILOT_API_SECRET, TRUSTPILOT_BUSINESS_UNIT_ID
typeform	TYPEFORM_API_KEY
hunter	HUNTER_API_KEY
instantly	INSTANTLY_API_KEY
lemlist	LEMLIST_API_KEY
snov	SNOV_CLIENT_ID, SNOV_CLIENT_SECRET
wistia	WISTIA_API_KEY
zapier	ZAPIER_API_KEY

Security

Never hardcode API keys or tokens in scripts. All CLIs read credentials exclusively from environment variables.

• Store keys in your shell profile (~/.zshrc, ~/.bashrc) or a .env file
• The .env file is gitignored — but double-check before committing
• Use --dry-run on any command to preview the request without sending it (credentials are masked as ***)
• If you fork this repo, audit your commits to ensure no secrets are included

Command Pattern

All CLIs follow the same structure:

{tool} <resource> <action> [options]

Examples:

ahrefs backlinks list --target example.com --limit 50
semrush keywords overview --phrase "marketing automation" --database us
mailchimp campaigns list --limit 20
resend send --from you@example.com --to them@example.com --subject "Hello" --html "<p>Hi</p>"
dub links create --url https://example.com/landing --key summer-sale

Output

All CLIs output JSON to stdout for easy piping:

# Pipe to jq
ahrefs backlinks list --target example.com | jq '.backlinks[].url_from'

# Save to file
semrush keywords overview --phrase "saas marketing" --database us > keywords.json

# Use in scripts
DOMAINS=$(rewardful affiliates list | jq -r '.data[].email')

Available CLIs

CLI	Category	Tool
activecampaign.js	Email/CRM	ActiveCampaign
adobe-analytics.js	Analytics	Adobe Analytics
ahrefs.js	SEO	Ahrefs
amplitude.js	Analytics	Amplitude
apollo.js	Data Enrichment	Apollo.io
beehiiv.js	Newsletter	Beehiiv
brevo.js	Email/SMS	Brevo
buffer.js	Social	Buffer
calendly.js	Scheduling	Calendly
clearbit.js	Data Enrichment	Clearbit
customer-io.js	Email	Customer.io
dataforseo.js	SEO	DataForSEO
demio.js	Webinar	Demio
dub.js	Links	Dub.co
exa.js	AI Search	Exa
g2.js	Reviews	G2
ga4.js	Analytics	Google Analytics 4
google-ads.js	Ads	Google Ads
google-search-console.js	SEO	Google Search Console
hotjar.js	CRO	Hotjar
hunter.js	Email Outreach	Hunter.io
instantly.js	Email Outreach	Instantly.ai
intercom.js	Messaging	Intercom
keywords-everywhere.js	SEO	Keywords Everywhere
kit.js	Email	Kit
klaviyo.js	Email/SMS	Klaviyo
lemlist.js	Email Outreach	Lemlist
linkedin-ads.js	Ads	LinkedIn Ads
livestorm.js	Webinar	Livestorm
mailchimp.js	Email	Mailchimp
mention-me.js	Referral	Mention Me
meta-ads.js	Ads	Meta Ads
mixpanel.js	Analytics	Mixpanel
onesignal.js	Push	OneSignal
optimizely.js	A/B Testing	Optimizely
paddle.js	Payments	Paddle
partnerstack.js	Affiliate	PartnerStack
plausible.js	Analytics	Plausible
postmark.js	Email	Postmark
resend.js	Email	Resend
rewardful.js	Referral	Rewardful
savvycal.js	Scheduling	SavvyCal
segment.js	Analytics	Segment
semrush.js	SEO	SEMrush
sendgrid.js	Email	SendGrid
snov.js	Email Outreach	Snov.io
tiktok-ads.js	Ads	TikTok Ads
tolt.js	Referral	Tolt
trustpilot.js	Reviews	Trustpilot
typeform.js	Forms	Typeform
wistia.js	Video	Wistia
zapier.js	Automation	Zapier