marketingskills/tools/integrations/cogny.md

Cogny

Hosted MCP gateway that bundles several marketing tools behind one URL with managed OAuth. Useful when you want AI agents to talk to multiple marketing channels without standing up your own OAuth proxy.

Capabilities

Integration	Available	Notes
API	-	Access is via MCP, not a public REST API
MCP	✓	One federated MCP URL, OAuth-managed per channel
CLI	-	Connect tools via the Cogny dashboard
SDK	-	Use any MCP-capable client (Claude.ai, Claude API, Claude CLI, ChatGPT, etc.)

How it works

┌──────────────────┐      ┌──────────────────────┐      ┌───────────────────┐
│  Claude.ai /     │──────│  app.cogny.com/mcp   │──────│  Channel API      │
│  Claude CLI /    │      │  (federated MCP      │      │  (LinkedIn, GSC,  │
│  ChatGPT, etc.   │      │   endpoint)          │      │   TikTok, …)      │
└──────────────────┘      └──────────────────────┘      └───────────────────┘
                                    │
                                    │  Federates per-channel
                                    │  mcp.cogny.com endpoints
                                    ▼  with managed OAuth

https://app.cogny.com/mcp is a single federated endpoint that fans out to the per-channel mcp.cogny.com MCP servers — you connect once and every channel you've authorized in the dashboard becomes available.

When to Use Cogny vs. Native or Composio

Cogny is one of several integration paths. Pick based on what you need:

Scenario	Suggested
Tool has a native MCP server you can self-host	Native MCP
You want a single bill / single login across many channels	Cogny or Composio
You need 500+ tools (CRM, productivity, dev tools, etc.)	Composio
You only need the marketing channels Cogny ships	Cogny
You need deep, custom control over a single tool	Native API + CLI

Cogny is narrower than Composio — it focuses on marketing channels — but the trade-off is fewer moving parts when you only need those channels.

Setup

1. Connect your channels

1. Sign up at cogny.com and create a workspace.
2. In the dashboard, connect the channels you want (OAuth flow per tool).

2. Add Cogny as a custom connector

In Claude.ai:

1. Go to Settings → Connectors → Add custom connector.

2. Enter name Cogny and paste your MCP URL:

   https://app.cogny.com/mcp
   

3. Complete the OAuth handshake when prompted.

The same https://app.cogny.com/mcp URL works in any MCP-capable client (Claude API, Claude CLI, ChatGPT custom connectors, etc.) — Cogny handles auth and routes each tool call to the right underlying channel.

Channels Available via Cogny

Coverage changes over time — check the Cogny dashboard for the current list.

SEO

Channel	Typical use
Search Console	Search analytics, URL inspection, sitemap submission
Bing Webmaster	Coverage, query stats, URL submission quota
Semrush	Keyword research, competitor checks (subject to Semrush plan)

Paid Social

Channel	Typical use
LinkedIn Ads	Campaign reporting, audience overlap, creative checks
Reddit Ads	Campaign reporting, audience and conversion lookups
TikTok Ads	Campaign reporting, ad group / creative health

Analytics

Channel	Typical use
Plausible	Privacy-friendly site analytics, goal reporting
Fathom	Privacy-friendly site analytics

Common Agent Operations

Once https://app.cogny.com/mcp is wired up, the agent picks tools by name across every channel you've connected.

Search Console — pages losing clicks

> "Pull Search Console clicks for the last 28 days vs the previous 28 days,
   group by page, and list pages where clicks dropped more than 30%."

LinkedIn Ads — campaign hygiene

> "List my active LinkedIn campaigns, their CTR and CPL for the last 14 days,
   and flag anything with CTR below 0.4%."

Reddit Ads — audience overlap

> "For my Reddit Ads campaigns this month, summarize spend, conversions, and
   the subreddits driving the most clicks."

TikTok Ads — creative fatigue

> "Find TikTok ad groups where CTR has dropped 25%+ over the last 7 days
   compared to the prior 7 days."

Plausible — funnel sanity check

> "From Plausible, show top 10 pages by pageviews and the conversion rate
   for the 'Signup' goal over the last 30 days."

Limitations

• Marketing-only scope — Cogny ships marketing channels; for CRM, productivity, or dev tools use Composio or the relevant native integration.
• Hosted dependency — if app.cogny.com is down, the connected channels are unavailable through this path.
• Coverage depth varies — read-heavy and reporting tools generally have more depth than write/mutation tools.
• OAuth tokens — managed by Cogny; you don't control token refresh or storage directly.

Pricing

Cogny's Solo plan starts at $9/month and includes a 7-day free trial. Higher tiers are available for teams. Check cogny.com/pricing for current plans and limits.

See Also

• Composio — broader integration layer (500+ tools, OAuth-heavy CRMs and productivity apps)
• Google Search Console — native API guide if you'd rather call GSC directly
• LinkedIn Ads, TikTok Ads — native API guides

Relevant Skills

• seo-audit (Search Console, Bing Webmaster, Semrush via Cogny)
• paid-ads (LinkedIn, Reddit, TikTok via Cogny)
• analytics-tracking (Plausible, Fathom via Cogny)