Files
marketingskills/tools/integrations/hotjar.md
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Corey Haines 30f9b9a729 feat: v2.0 skill renames and CRO consolidation (#291)
* feat: v2.0 skill renames and CRO consolidation

BREAKING CHANGE: Users must reinstall skills after this update.

## Skill Renames (16)
- ab-test-setup → ab-testing
- analytics-tracking → analytics
- aso-audit → aso
- competitor-alternatives → competitors
- email-sequence → emails
- free-tool-strategy → free-tools
- launch-strategy → launch
- onboarding-cro → onboarding
- paywall-upgrade-cro → paywalls
- popup-cro → popups
- pricing-strategy → pricing
- product-marketing-context → product-marketing
- referral-program → referrals
- schema-markup → schema
- signup-flow-cro → signup
- social-content → social

## Consolidations (1)
- page-cro + form-cro → cro (form content in references/form.md)

## Why 2.0?
- Shorter, cleaner skill names
- Consistent naming (no -strategy, -setup, -cro suffixes)
- All cross-references updated across 100+ files

Total skills: 40

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

* fix(v2.0): update evals for renamed skills, fix validate script, clear warnings

- Update 32 evals.json files to reference new skill names (page-cro → cro,
  product-marketing-context → product-marketing, etc.) — these were missed
  in the initial v2.0 rename pass since only SKILL.md and marketplace.json
  were updated.
- Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk
  so frontmatter extraction works on macOS.
- Move Copy Editing Checklist (56 lines) to references/checklist.md to
  bring copy-editing SKILL.md under the 500-line limit (508 → 457).
- Add "see X" pointers to marketing-psychology description for skill
  discovery (cro, pricing, copywriting).
- Update skill-request.yml issue template placeholder (page-cro → cro).

All 40 skills now pass validation with zero warnings.

* fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md

Adds 48 new eval cases (6 per skill) for skills that previously had no evals:
aso, co-marketing, community-marketing, competitor-profiling, directory-submissions,
image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases).

Strips leftover frontmatter from skills/cro/references/form.md — it was inherited
from the old form-cro SKILL.md before consolidation. Reference files don't need
frontmatter.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): rename paid-ads → ads

One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates
the skill directory, SKILL.md frontmatter, evals.json, README skill table, the
v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in
related skills (ad-creative, aso, competitor-profiling, customer-research,
lead-magnets, marketing-ideas) plus the tools/integrations guides.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills

VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside
each SKILL.md was still on 1.x. That mismatch would have caused the update-check
flow to perpetually report 'update available' since it compares VERSIONS.md
against local SKILL.md metadata versions.

Caught by codex review (P1).

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): add legacy product-marketing-context.md filename fallback

Before this fix, users upgrading from v1.x who had a `product-marketing-context.md`
file would lose automatic context loading — every skill only checked the new
`product-marketing.md` filename. Now all 40 skills also accept the legacy
filename (in either `.agents/` or `.claude/`), and the README migration command
covers both legacy and current filenames.

Caught by codex review (P1 + P2).

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): re-sort README skills table alphabetically, fix ads box width

The skills table had a few entries out of alphabetical order from the renames
(co-marketing was after cold-email, ads was at the renamed position).
Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the
ASCII flow diagram to keep the box width consistent.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

* fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array

README upgrade guide now includes:
- A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so
  users don't end up with both old and new folders side-by-side after upgrading
- The full v1 to v2 rename map for reference
- Existing product-marketing-context.md migration steps (preserved)

sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json --
Claude Code's plugin schema discovers skills via the `skills/` directory, and the
explicit array was failing validation. The script now refreshes the description
count and strips the stale array if present.

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>

---------

Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
2026-05-13 22:05:15 -07:00

3.2 KiB

Hotjar

Behavior analytics platform with heatmaps, session recordings, and surveys for understanding user experience.

Capabilities

Integration Available Notes
API Surveys, Responses, Sites, Heatmaps, Recordings
MCP - Not available
CLI hotjar.js
SDK JavaScript tracking snippet, Identify API, Events API

Authentication

  • Type: OAuth 2.0 Client Credentials
  • Token endpoint: POST https://api.hotjar.io/v1/oauth/token
  • Header: Authorization: Bearer {access_token}
  • Get credentials: Hotjar Dashboard > Integrations > API
  • Token expiry: 3600 seconds (1 hour)

Token Request

POST https://api.hotjar.io/v1/oauth/token
Content-Type: application/x-www-form-urlencoded

grant_type=client_credentials&client_id={client_id}&client_secret={client_secret}

Token Response

{
  "access_token": "<token>",
  "token_type": "Bearer",
  "expires_in": 3600
}

Common Agent Operations

List Sites

GET https://api.hotjar.io/v1/sites

Authorization: Bearer {access_token}

List Surveys

GET https://api.hotjar.io/v1/sites/{site_id}/surveys

Authorization: Bearer {access_token}

Get Survey Responses

GET https://api.hotjar.io/v1/sites/{site_id}/surveys/{survey_id}/responses?limit=100

Authorization: Bearer {access_token}

Supports cursor-based pagination with cursor and limit parameters.

List Heatmaps

GET https://api.hotjar.io/v1/sites/{site_id}/heatmaps

Authorization: Bearer {access_token}

List Recordings

GET https://api.hotjar.io/v1/sites/{site_id}/recordings

Authorization: Bearer {access_token}

List Forms

GET https://api.hotjar.io/v1/sites/{site_id}/forms

Authorization: Bearer {access_token}

Key Metrics

Survey Response Data

  • response_id - Unique response identifier
  • answers - Array of question/answer pairs
  • created_at - Response timestamp
  • device_type - Desktop, mobile, tablet

Heatmap Data

  • url - Page URL
  • click_count - Total clicks tracked
  • visitors - Unique visitors
  • created_at - Heatmap creation date

Recording Data

  • recording_id - Unique recording ID
  • duration - Session duration
  • pages_visited - Pages in session
  • device - Device information

Parameters

Survey Responses

  • limit - Results per page (default: 100)
  • cursor - Pagination cursor from previous response
  • sort - Sort order (default: created_at desc)

Recordings

  • limit - Results per page
  • cursor - Pagination cursor
  • date_from - Start date filter
  • date_to - End date filter

When to Use

  • Analyzing user behavior patterns on landing pages
  • Collecting qualitative feedback via on-site surveys
  • Identifying UX issues through session recordings
  • Understanding scroll depth and engagement via heatmaps
  • Validating CRO hypotheses with user behavior data
  • Form abandonment analysis

Rate Limits

  • 3000 requests/minute (50 per second)
  • Rate limited by source IP address
  • Cursor-based pagination for large result sets

Relevant Skills

  • cro
  • ab-testing
  • analytics
  • ux-audit
  • landing-page