marketingskills/tools/integrations/zoominfo.md

ZoomInfo

B2B contact database and intent data platform with 100M+ business contacts and company intelligence for sales and marketing teams.

Capabilities

Integration	Available	Notes
API	✓	Contact Search, Company Search, Enrichment, Intent Data, Scoops
MCP	✓	Claude connector
CLI	✓	zoominfo.js
SDK	-	REST API only

Authentication

• Type: JWT Token (Bearer)
• Flow: POST /authenticate with username + password, receive JWT token
• Header: Authorization: Bearer {jwt_token}
• Env vars: ZOOMINFO_USERNAME + ZOOMINFO_PRIVATE_KEY or ZOOMINFO_ACCESS_TOKEN
• Get credentials: Contact ZoomInfo sales or admin portal at https://app.zoominfo.com

Common Agent Operations

Authenticate

POST https://api.zoominfo.com/authenticate

{
  "username": "user@company.com",
  "password": "private-key-here"
}

Contact Search

POST https://api.zoominfo.com/search/contact

{
  "jobTitle": ["VP Marketing"],
  "companyName": ["Acme Corp"],
  "managementLevel": ["VP"],
  "rpp": 25,
  "page": 1
}

Contact Enrichment

POST https://api.zoominfo.com/enrich/contact

{
  "matchEmail": ["jane@acme.com"]
}

Company Search

POST https://api.zoominfo.com/search/company

{
  "companyName": ["Acme"],
  "industry": ["Software"],
  "employeeCountMin": 50,
  "revenueMin": 10000000,
  "rpp": 25,
  "page": 1
}

Company Enrichment

POST https://api.zoominfo.com/enrich/company

{
  "matchCompanyWebsite": ["acme.com"]
}

Intent Data Lookup

POST https://api.zoominfo.com/lookup/intent

{
  "topicId": ["marketing-automation"],
  "companyId": ["123456"]
}

Scoops Lookup

POST https://api.zoominfo.com/lookup/scoops

{
  "companyId": ["123456"],
  "rpp": 25,
  "page": 1
}

Key Metrics

Contact Data

• firstName, lastName - Name
• jobTitle - Job title
• email - Verified email
• phone - Direct phone
• linkedinUrl - LinkedIn profile
• companyName - Company name
• managementLevel - Seniority level
• department - Department

Company Data

• companyName - Company name
• website - Website URL
• employeeCount - Employee count
• industry - Industry
• revenue - Annual revenue
• techStack - Technologies used
• fundingAmount - Total funding
• companyCity, companyState, companyCountry - Location

Intent Data

• topicName - Intent topic
• signalScore - Signal strength
• audienceStrength - Audience engagement level
• firstSeenDate, lastSeenDate - Signal timeframe

Parameters

Contact Search

• jobTitle - Array of job titles
• companyName - Array of company names
• managementLevel - Array: C-Level, VP, Director, Manager, Staff
• department - Array: Marketing, Sales, Engineering, Finance, etc.
• personLocationCity - Array of cities
• personLocationState - Array of states
• personLocationCountry - Array of countries
• rpp - Results per page (default: 25, max: 100)
• page - Page number (default: 1)

Contact Enrichment

• matchEmail - Array of email addresses
• personId - Array of ZoomInfo person IDs
• matchFirstName + matchLastName + matchCompanyName - Alternative lookup

Company Search

• companyName - Array of company names
• industry - Array of industries
• employeeCountMin / employeeCountMax - Employee count range
• revenueMin / revenueMax - Revenue range
• companyLocationCity - Array of cities
• rpp - Results per page
• page - Page number

Company Enrichment

• matchCompanyWebsite - Array of domains
• companyId - Array of ZoomInfo company IDs

Intent Data

• topicId - Array of intent topic IDs
• companyId - Array of company IDs

When to Use

• Identifying in-market accounts with intent signals
• Building targeted contact lists by role, seniority, and company
• Enriching leads with verified contact data and firmographics
• Finding decision-makers at target accounts for ABM
• Tracking company news and leadership changes via scoops
• Prioritizing outreach based on buyer intent signals

Rate Limits

• Rate limits vary by plan and endpoint
• Standard: ~200 requests/minute
• Bulk endpoints: batched requests recommended
• Authentication tokens expire after ~12 hours

Relevant Skills

• cold-email
• revops
• sales-enablement
• competitors