Corey Haines
30f9b9a729
* feat: v2.0 skill renames and CRO consolidation BREAKING CHANGE: Users must reinstall skills after this update. ## Skill Renames (16) - ab-test-setup → ab-testing - analytics-tracking → analytics - aso-audit → aso - competitor-alternatives → competitors - email-sequence → emails - free-tool-strategy → free-tools - launch-strategy → launch - onboarding-cro → onboarding - paywall-upgrade-cro → paywalls - popup-cro → popups - pricing-strategy → pricing - product-marketing-context → product-marketing - referral-program → referrals - schema-markup → schema - signup-flow-cro → signup - social-content → social ## Consolidations (1) - page-cro + form-cro → cro (form content in references/form.md) ## Why 2.0? - Shorter, cleaner skill names - Consistent naming (no -strategy, -setup, -cro suffixes) - All cross-references updated across 100+ files Total skills: 40 Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com> * fix(v2.0): update evals for renamed skills, fix validate script, clear warnings - Update 32 evals.json files to reference new skill names (page-cro → cro, product-marketing-context → product-marketing, etc.) — these were missed in the initial v2.0 rename pass since only SKILL.md and marketplace.json were updated. - Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk so frontmatter extraction works on macOS. - Move Copy Editing Checklist (56 lines) to references/checklist.md to bring copy-editing SKILL.md under the 500-line limit (508 → 457). - Add "see X" pointers to marketing-psychology description for skill discovery (cro, pricing, copywriting). - Update skill-request.yml issue template placeholder (page-cro → cro). All 40 skills now pass validation with zero warnings. * fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md Adds 48 new eval cases (6 per skill) for skills that previously had no evals: aso, co-marketing, community-marketing, competitor-profiling, directory-submissions, image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases). Strips leftover frontmatter from skills/cro/references/form.md — it was inherited from the old form-cro SKILL.md before consolidation. Reference files don't need frontmatter. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): rename paid-ads → ads One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates the skill directory, SKILL.md frontmatter, evals.json, README skill table, the v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in related skills (ad-creative, aso, competitor-profiling, customer-research, lead-magnets, marketing-ideas) plus the tools/integrations guides. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside each SKILL.md was still on 1.x. That mismatch would have caused the update-check flow to perpetually report 'update available' since it compares VERSIONS.md against local SKILL.md metadata versions. Caught by codex review (P1). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): add legacy product-marketing-context.md filename fallback Before this fix, users upgrading from v1.x who had a `product-marketing-context.md` file would lose automatic context loading — every skill only checked the new `product-marketing.md` filename. Now all 40 skills also accept the legacy filename (in either `.agents/` or `.claude/`), and the README migration command covers both legacy and current filenames. Caught by codex review (P1 + P2). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): re-sort README skills table alphabetically, fix ads box width The skills table had a few entries out of alphabetical order from the renames (co-marketing was after cold-email, ads was at the renamed position). Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the ASCII flow diagram to keep the box width consistent. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array README upgrade guide now includes: - A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so users don't end up with both old and new folders side-by-side after upgrading - The full v1 to v2 rename map for reference - Existing product-marketing-context.md migration steps (preserved) sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json -- Claude Code's plugin schema discovers skills via the `skills/` directory, and the explicit array was failing validation. The script now refreshes the description count and strips the stale array if present. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> --------- Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
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5.9 KiB
Apple App Store — Official Specs & Guidelines
All data from developer.apple.com as of March 2026.
Character Limits
| Field | Limit | Indexed for Search? | Notes |
|---|---|---|---|
| App Name | 30 chars (min 2) | Yes | Must be unique; no trademarks, competitor names, pricing |
| Subtitle | 30 chars | Yes | No unverifiable claims |
| Keywords | 100 bytes | Yes (hidden) | Commas, no spaces between terms |
| Description | 4,000 chars | No | Plain text only, no HTML |
| Promotional Text | 170 chars | No (Apple confirmed) | Updatable without new version |
| What's New | 4,000 chars | No | Required for all versions after first |
| IAP Name | 35 chars | Yes | Appears in search |
| IAP Description | 55 chars | No | |
| In-App Event Name | 30 chars | Yes | Title case required |
| In-App Event Short Desc | 50 chars | Yes | Sentence case |
| In-App Event Long Desc | 120 chars | No | Sentence case |
Keywords field is 100 bytes, not 100 characters. Non-Latin scripts (Arabic, Chinese, Japanese, Korean) use 2-3 bytes per character, reducing effective keyword count significantly.
Screenshot Specs
| Device | Required? | Count | Dimensions (portrait) |
|---|---|---|---|
| 6.9" iPhone | Required | 1-10 | 1260 x 2736 |
| 13" iPad | Required | 1-10 | 2064 x 2752 |
| Mac | If applicable | 1-10 | Up to 2880 x 1800 (16:10) |
| Apple Watch | If applicable | 1-10 | Varies by model |
| Apple TV | If applicable | 1-10 | 1920 x 1080 or 3840 x 2160 |
| Apple Vision Pro | If applicable | 1-10 | 3840 x 2160 |
- Formats: JPEG, PNG
- Apple auto-scales from required base sizes to smaller devices
App Preview Video Specs
- Count: Up to 3 per app
- Duration: 15-30 seconds
- Max file size: 500 MB
- Codecs: H.264 (10-12 Mbps, up to 30fps) or ProRes 422 HQ
- Audio: Stereo, 256 kbps AAC or PCM, 44.1/48 kHz
- Formats: .mov, .m4v, .mp4
- Behavior: Autoplays muted on product page (iOS 11+)
Custom Product Pages (CPPs)
- Max: 70 additional pages (plus 1 default)
- Customizable: Screenshots, promotional text, app previews, deep links (iOS 18+)
- Keywords: Each keyword combo must be unique to a single CPP
- Review: Submitted to App Review independently of app updates
- Organic search: CPPs appear in organic search results since July 2025
- Performance: +2.5 percentage points higher conversion on average vs default
Product Page Optimization (A/B Testing)
- Treatments: Up to 3 vs original
- Testable: App icons, screenshots, app preview videos
- NOT testable: Title, subtitle, description, keywords
- Concurrent tests: 1 per app
- Max duration: 90 days
- Icon constraint: All icon variants must be in the published app binary
- Confidence: Apple recommends 90% threshold (Bayesian method)
- Cannot modify a test once started
In-App Events
- Max approved: 15 in App Store Connect at once
- Max published: 10 on App Store simultaneously
- Max duration: 31 days per event
- Pre-event promotion: Up to 14 days before start
- Badge types: Challenge, Competition, Live Event, Major Update, New Season, Premiere, Special Event
Event card image: 16:9, min 1920x1080, max 3840x2160 Event details image: 9:16, min 1080x1920, max 2160x3840
Not suitable: Repetitive daily tasks, price promotions without new content, general awareness campaigns.
Ratings & Reviews
- SKStoreReviewController: Max 3 prompts per 365-day period
- System controls display frequency (may show fewer than 3)
- Do not use custom buttons to request reviews
- Developers can respond to all reviews in App Store Connect
- Summary rating is territory-specific
Metadata Rejection Triggers (App Review Guidelines)
| Guideline | Rejection Trigger |
|---|---|
| 2.3.1 | Hidden features, misleading marketing, false pricing |
| 2.3.2 | Not disclosing IAPs in description/screenshots |
| 2.3.3 | Screenshots that don't show app in use (only splash/login) |
| 2.3.4 | Preview videos using non-app content |
| 2.3.5 | Wrong category selected |
| 2.3.7 | Keyword stuffing: trademarks, competitor names, pricing, irrelevant terms |
| 2.3.8 | Metadata not appropriate for all audiences (must be 4+ rated) |
| 2.3.10 | Other platform names/imagery (Android, etc.) in metadata |
| 2.3.12 | Generic What's New for significant changes |
| 2.3.13 | Inaccurate in-app event metadata |
Sources: developer.apple.com/app-store/product-page/, developer.apple.com/app-store/search/, developer.apple.com/app-store/review/guidelines/