Corey Haines
30f9b9a729
* feat: v2.0 skill renames and CRO consolidation BREAKING CHANGE: Users must reinstall skills after this update. ## Skill Renames (16) - ab-test-setup → ab-testing - analytics-tracking → analytics - aso-audit → aso - competitor-alternatives → competitors - email-sequence → emails - free-tool-strategy → free-tools - launch-strategy → launch - onboarding-cro → onboarding - paywall-upgrade-cro → paywalls - popup-cro → popups - pricing-strategy → pricing - product-marketing-context → product-marketing - referral-program → referrals - schema-markup → schema - signup-flow-cro → signup - social-content → social ## Consolidations (1) - page-cro + form-cro → cro (form content in references/form.md) ## Why 2.0? - Shorter, cleaner skill names - Consistent naming (no -strategy, -setup, -cro suffixes) - All cross-references updated across 100+ files Total skills: 40 Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com> * fix(v2.0): update evals for renamed skills, fix validate script, clear warnings - Update 32 evals.json files to reference new skill names (page-cro → cro, product-marketing-context → product-marketing, etc.) — these were missed in the initial v2.0 rename pass since only SKILL.md and marketplace.json were updated. - Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk so frontmatter extraction works on macOS. - Move Copy Editing Checklist (56 lines) to references/checklist.md to bring copy-editing SKILL.md under the 500-line limit (508 → 457). - Add "see X" pointers to marketing-psychology description for skill discovery (cro, pricing, copywriting). - Update skill-request.yml issue template placeholder (page-cro → cro). All 40 skills now pass validation with zero warnings. * fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md Adds 48 new eval cases (6 per skill) for skills that previously had no evals: aso, co-marketing, community-marketing, competitor-profiling, directory-submissions, image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases). Strips leftover frontmatter from skills/cro/references/form.md — it was inherited from the old form-cro SKILL.md before consolidation. Reference files don't need frontmatter. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): rename paid-ads → ads One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates the skill directory, SKILL.md frontmatter, evals.json, README skill table, the v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in related skills (ad-creative, aso, competitor-profiling, customer-research, lead-magnets, marketing-ideas) plus the tools/integrations guides. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside each SKILL.md was still on 1.x. That mismatch would have caused the update-check flow to perpetually report 'update available' since it compares VERSIONS.md against local SKILL.md metadata versions. Caught by codex review (P1). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): add legacy product-marketing-context.md filename fallback Before this fix, users upgrading from v1.x who had a `product-marketing-context.md` file would lose automatic context loading — every skill only checked the new `product-marketing.md` filename. Now all 40 skills also accept the legacy filename (in either `.agents/` or `.claude/`), and the README migration command covers both legacy and current filenames. Caught by codex review (P1 + P2). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): re-sort README skills table alphabetically, fix ads box width The skills table had a few entries out of alphabetical order from the renames (co-marketing was after cold-email, ads was at the renamed position). Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the ASCII flow diagram to keep the box width consistent. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array README upgrade guide now includes: - A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so users don't end up with both old and new folders side-by-side after upgrading - The full v1 to v2 rename map for reference - Existing product-marketing-context.md migration steps (preserved) sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json -- Claude Code's plugin schema discovers skills via the `skills/` directory, and the explicit array was failing validation. The script now refreshes the description count and strips the stale array if present. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> --------- Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
4.9 KiB
4.9 KiB
ASO Benchmarks & Conversion Data
Industry data from AppTweak, SplitMetrics, Sensor Tower, and others. Updated March 2026.
Conversion Rate Benchmarks by Category
Average CVR (page view to install):
- iOS overall: 25.0%
- Google Play overall: 27.3%
| Category | iOS CVR | Google Play CVR |
|---|---|---|
| Navigation | 115%* | -- |
| Auto & Vehicles | -- | 70.5% |
| Business | 66.7% | -- |
| Music (Games) | -- | 45.0% |
| Utilities & Tools | -- | 36.8% |
| Shopping | -- | 27.7% |
| Health & Fitness | -- | 23.2% |
| Finance | -- | 19.7% |
| Food & Drink | -- | 13.1% |
| Games (Board) | 1.2% | 7.3% |
| Games (overall) | 3-5% realistic | -- |
*Above 100% = some users install from search without visiting product page.
Source: AppTweak 2025 Benchmarks Report (H1 2024 data, US market)
Rating Impact on Conversion
| Rating Change | Conversion Impact |
|---|---|
| 3.0 to 4.0 stars | +89% |
| 4.0 to 4.5 stars | +20-30% |
| 4.3 to 4.6 stars | +22-28% (Finance, Health) |
| 0.4-star gap vs competitor | ~25% lost installs from same search |
| 3-star vs 5-star app | 50% fewer conversions for 3-star |
Critical thresholds:
- 4.0 stars = minimum for Apple featuring, user trust, conversion viability
- 4.5+ stars = optimal zone. Sweet spot: 4.1-4.9
- 5.0 stars can look suspicious to users
- Below 3.5 = sharp visibility drop on both stores
- 79% of users check ratings before downloading
- 50% reject apps below 3 stars
Sources: AppFollow, MobileAction, Sensor Tower, Troof.ai
Preview Video Impact
iOS: +20-40% conversion lift (video autoplays on product page) Google Play: Minimal lift (only ~6% of visitors tap to play)
- Autoplay introduced in iOS 11 caused +47% conversion jump
- Users who watch video are 2x more likely to install
- Average watch time: 4-6.5 seconds (first 5 seconds are critical)
- 50%+ of viewers watch to the end
Takeaway: Video is high-ROI on iOS, low-ROI on Google Play.
Sources: StoreMaven, SplitMetrics, Leanplum
Screenshot Impact
- 90% of users do not scroll past the 3rd screenshot
- Average scroll rate: only 17%
- Users spend 6-10 seconds scanning before deciding
- First screenshot decides everything
- Well-designed screenshots lift conversion 20-35%
- A/B test winners see 10-25% improvement
- Optimal count: 4-5 for utility apps, 5-6 for complex apps
- More than 6: diminishing returns, can cause decision paralysis
- Top 200 apps update screenshots 2-4 times/year
- Top Google Play games update visuals up to 8x/year
- 57% of top games A/B tested screenshots at least 2x in 2024
Sources: AppTweak, ASOMobile, Sensor Tower
Custom Product Pages (Apple CPPs)
- Average conversion lift: +5.9% for apps, +3.5% for games
- Best cases: up to +8.6%
- Organic referral: +2.5 percentage points (156% lift vs 1.6% baseline)
- Apple Ads CPP CVR: 55.8% in 2024 (up from 42.1% in 2023)
- Only 31% of apps and 26% of games use CPPs (low adoption = opportunity)
- Screenshot reordering alone produced +16.6% installs in one case
Sources: AppTweak, SplitMetrics, MobileAction
Custom Store Listings (Google Play CSLs)
- Up to 50 custom versions per app
- Case study (Lockwood/Avakin Life): +57% CVR over 2 months
- Can target inactive/churned users (28+ days no activity)
Source: Phiture, MobileAction
In-App Events (Apple)
- 55% of top 200 apps use them regularly
- +15-20% more impressions from editorial/browse placements
- One case: +124% surge in total impressions
- One case: +50% impressions AND first-time downloads
- Search CVR uptick: +10.3%
- Re-downloads increase: +15.5%
- Boost is short-lived -- KPIs drop to baseline when event ends
- Optimal: 2-4 active events per month
Sources: Phiture, AppTweak, Appalize
Promotional Content (Google Play)
- Apps with featuring see 2x explore acquisitions (official Google)
- +2% 28-day active users and +4% revenue on average
Source: Google Play Console documentation
A/B Test Impact Thresholds
| Improvement | Classification |
|---|---|
| >10% | Strong winner -- apply immediately |
| 5-10% | Meaningful winner |
| 2-5% | Marginal winner |
| <2% | Noise -- not significant |
Source: SplitMetrics, MobileAction