Corey Haines
30f9b9a729
* feat: v2.0 skill renames and CRO consolidation BREAKING CHANGE: Users must reinstall skills after this update. ## Skill Renames (16) - ab-test-setup → ab-testing - analytics-tracking → analytics - aso-audit → aso - competitor-alternatives → competitors - email-sequence → emails - free-tool-strategy → free-tools - launch-strategy → launch - onboarding-cro → onboarding - paywall-upgrade-cro → paywalls - popup-cro → popups - pricing-strategy → pricing - product-marketing-context → product-marketing - referral-program → referrals - schema-markup → schema - signup-flow-cro → signup - social-content → social ## Consolidations (1) - page-cro + form-cro → cro (form content in references/form.md) ## Why 2.0? - Shorter, cleaner skill names - Consistent naming (no -strategy, -setup, -cro suffixes) - All cross-references updated across 100+ files Total skills: 40 Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com> * fix(v2.0): update evals for renamed skills, fix validate script, clear warnings - Update 32 evals.json files to reference new skill names (page-cro → cro, product-marketing-context → product-marketing, etc.) — these were missed in the initial v2.0 rename pass since only SKILL.md and marketplace.json were updated. - Fix validate-skills.sh: replace GNU-only `head -n -1` with portable awk so frontmatter extraction works on macOS. - Move Copy Editing Checklist (56 lines) to references/checklist.md to bring copy-editing SKILL.md under the 500-line limit (508 → 457). - Add "see X" pointers to marketing-psychology description for skill discovery (cro, pricing, copywriting). - Update skill-request.yml issue template placeholder (page-cro → cro). All 40 skills now pass validation with zero warnings. * fix(v2.0): add evals for 8 missing skills, strip stale frontmatter from cro/form.md Adds 48 new eval cases (6 per skill) for skills that previously had no evals: aso, co-marketing, community-marketing, competitor-profiling, directory-submissions, image, lead-magnets, video. All 40 skills now have eval coverage (251 total cases). Strips leftover frontmatter from skills/cro/references/form.md — it was inherited from the old form-cro SKILL.md before consolidation. Reference files don't need frontmatter. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): rename paid-ads → ads One more v2.0 simplification — drops the redundant 'paid-' qualifier. Updates the skill directory, SKILL.md frontmatter, evals.json, README skill table, the v2.0 rename table in VERSIONS.md (now 17 renames), and all cross-references in related skills (ad-creative, aso, competitor-profiling, customer-research, lead-magnets, marketing-ideas) plus the tools/integrations guides. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): bump SKILL.md frontmatter version to 2.0.0 for all 40 skills VERSIONS.md was already updated to 2.0.0 but the metadata.version field inside each SKILL.md was still on 1.x. That mismatch would have caused the update-check flow to perpetually report 'update available' since it compares VERSIONS.md against local SKILL.md metadata versions. Caught by codex review (P1). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): add legacy product-marketing-context.md filename fallback Before this fix, users upgrading from v1.x who had a `product-marketing-context.md` file would lose automatic context loading — every skill only checked the new `product-marketing.md` filename. Now all 40 skills also accept the legacy filename (in either `.agents/` or `.claude/`), and the README migration command covers both legacy and current filenames. Caught by codex review (P1 + P2). Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): re-sort README skills table alphabetically, fix ads box width The skills table had a few entries out of alphabetical order from the renames (co-marketing was after cold-email, ads was at the renamed position). Re-sorted alphabetically per sync-skills.js. Also padded the 'ads' cell in the ASCII flow diagram to keep the box width consistent. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> * fix(v2.0): document folder cleanup on upgrade, stop sync-skills from re-adding skills array README upgrade guide now includes: - A clear cleanup step for stale v1.x skill folders (renamed + consolidated) so users don't end up with both old and new folders side-by-side after upgrading - The full v1 to v2 rename map for reference - Existing product-marketing-context.md migration steps (preserved) sync-skills.js no longer (re-)introduces a `skills` array on marketplace.json -- Claude Code's plugin schema discovers skills via the `skills/` directory, and the explicit array was failing validation. The script now refreshes the description count and strips the stale array if present. Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com> --------- Co-authored-by: Claude Opus 4.5 <noreply@anthropic.com>
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Google Play Store — Official Specs & Guidelines
All data from support.google.com and developer.android.com as of March 2026.
Character Limits
| Field | Limit | Indexed? | Notes |
|---|---|---|---|
| App Title | 30 chars | Yes (strongest signal) | Reduced from 50 in Sept 2021 |
| Short Description | 80 chars | Yes | Visible without expanding |
| Full Description | 4,000 chars | Yes (heavily) | Google NLP indexes entire text |
| Developer Name | 64 chars | Partial | Same emoji/caps restrictions as title |
Prohibited in Metadata (enforced since Sept 2021)
Title, Icon, Developer Name:
- Emojis, emoticons, repeated special characters
- ALL CAPS (unless registered brand)
- Performance claims: "top," "best," "#1," "free," "no ads"
- Misleading store performance or endorsement
- Calls-to-action: "update now," "download now"
Short Description:
- Same performance claims as title
- Calls-to-action
- Unattributed testimonials
Screenshots, Feature Graphic, Video:
- Time-sensitive taglines
- Calls-to-action ("Download now," "Play now")
- Must authentically showcase app functionality
Screenshot Specs
| Device | Min | Max | Aspect Ratio | Min Resolution | Max Long Edge |
|---|---|---|---|---|---|
| Phone | 2 | 8 | 9:16 or 16:9 | 320px any side | 3,840px |
| 7" Tablet | 4 | 8 | 9:16 or 16:9 | 1,080px short | 7,680px |
| 10" Tablet | 4 | 8 | 9:16 or 16:9 | 1,080px short | 7,680px |
| Chromebook | 4 | 8 | 9:16 or 16:9 | 1,080px short | 7,680px |
| Wear OS | 1 | 8 | 1:1 | 384x384 | 3,840px |
| Android TV | 1 | 8 | 16:9 | 1,920x1,080 | 3,840px |
- Recommended phone size: 1080x1920 (portrait)
- Format: JPEG or 24-bit PNG (no alpha)
- Max file size: 8 MB each
Note: Google Play max is 8 screenshots per device, not 10 like Apple.
Feature Graphic
- Dimensions: 1024 x 500 px (exact, required)
- Format: JPEG or 24-bit PNG (no alpha)
- Displayed at top of listing and in featured placements
App Icon
- Dimensions: 512 x 512 px
- Format: 32-bit PNG (with alpha)
- Max file size: 1,024 KB
- Shape: Full square (Google applies 30% corner radius automatically)
- Prohibited: Ranking claims, download counts, deal text, emoji
Preview Video
- Format: YouTube URL (public or unlisted)
- Duration: 30 seconds to 2 minutes recommended
- No ads, no monetization, must be embeddable, not age-restricted
- Does NOT autoplay (only ~6% of visitors tap to play)
Store Listing Experiments (A/B Testing)
- Variants: Up to 3 per experiment (plus control)
- Testable: Icon, feature graphic, screenshots, video, short description, full description
- Concurrent: Cannot run more than 1 default graphics experiment simultaneously
- Audience: Signed-in Google Play users only
- Metrics: First-time installers + retained first-time installers (1-day retention)
- Duration: Run at least 7 days (weekday/weekend variance)
- Localized: Test across up to 5 languages simultaneously
Custom Store Listings
- Max: 50 per app (100 for Play partners)
- Customizable: Title, short/full description, icon, screenshots, feature graphic, video
- Targeting: Country/region, pre-registration, install state, Google Ads campaigns, inactive/churned users (28+ days)
- 2025 addition: Gemini AI auto-generates text for CSLs in Play Console
Promotional Content (LiveOps)
| Type | Description | Duration |
|---|---|---|
| Offers | Discounts, free items, bundles | Up to 28 days |
| Events | Time-limited in-app events | Must have time limit |
| Major Update | Significant new features | Max 1 week |
| Crossover (games) | Cross-game/IP collaboration | Varies |
- Submit 4+ days before start (standard review)
- Submit 14+ days before for featuring requests
- Impact: "Over twice as many explore acquisitions during featuring" (official Google)
Android Vitals — Ranking Thresholds
Apps exceeding these thresholds get reduced visibility in search and recommendations.
| Metric | Overall Threshold | Per-Device Threshold |
|---|---|---|
| User-Perceived Crash Rate | 1.09% | 8% |
| User-Perceived ANR Rate | 0.47% | 8% |
| Excessive Partial Wake Locks | 5% | N/A |
Consequences: Reduced search visibility, warning labels on listing, quality alerts to users before install. Recovery: Google checks daily using 28-day rolling average.
Search Ranking — Official Factors
Google confirms these affect ranking:
- Metadata relevance — Title carries most weight. NLP scans title + short desc + full desc.
- App quality — Android Vitals (crash/ANR rates)
- Ratings and reviews — Star rating + review text. 85% of featured apps have 4.0+
- Install volume and velocity — Total installs + daily/weekly frequency
- Engagement and retention — Session frequency, duration, retention rates
- Update frequency — Regular updates signal active maintenance
- Localization — Regional keyword/visual adaptation. 59% of US apps localize titles.
Sources: support.google.com/googleplay/android-developer/answer/4448378, support.google.com/googleplay/android-developer/answer/9898842, developer.android.com/topic/performance/vitals