marketingskills/tools/integrations/pendo.md

Pendo

Product analytics and in-app guidance platform for tracking user behavior, measuring feature adoption, and delivering targeted in-app messages.

Capabilities

Integration	Available	Notes
API	✓	Features, Pages, Guides, Visitors, Accounts, Reports, Metadata
MCP	-	Not available
CLI	✓	pendo.js
SDK	-	REST API only

Authentication

• Type: Integration Key
• Header: x-pendo-integration-key: {key}
• Get key: Settings > Integrations at https://app.pendo.io

Common Agent Operations

List Features

GET https://app.pendo.io/api/v1/feature

Get Feature Details

GET https://app.pendo.io/api/v1/feature/{featureId}

List Pages

GET https://app.pendo.io/api/v1/page

Get Page Details

GET https://app.pendo.io/api/v1/page/{pageId}

List Guides

GET https://app.pendo.io/api/v1/guide?state=public

Get Guide Details

GET https://app.pendo.io/api/v1/guide/{guideId}

Get Visitor Data

GET https://app.pendo.io/api/v1/visitor/{visitorId}

Search Visitors

POST https://app.pendo.io/api/v1/aggregation

{
  "response": { "mimeType": "application/json" },
  "request": {
    "pipeline": [
      { "source": { "visitors": null } },
      { "filter": "lastVisitedAt > 1700000000000" }
    ]
  }
}

Get Account Data

GET https://app.pendo.io/api/v1/account/{accountId}

Search Accounts

POST https://app.pendo.io/api/v1/aggregation

{
  "response": { "mimeType": "application/json" },
  "request": {
    "pipeline": [
      { "source": { "accounts": null } },
      { "filter": "metadata.auto.lastupdated > 1700000000000" }
    ]
  }
}

Run Funnel Report

POST https://app.pendo.io/api/v1/aggregation

{
  "response": { "mimeType": "application/json" },
  "request": {
    "pipeline": [
      { "source": { "visitors": null, "timeSeries": { "period": "dayRange", "first": 1700000000000, "last": 1700600000000 } } },
      { "identified": "visitorId" },
      { "filter": "pageId == \"page-id-1\"" },
      { "filter": "pageId == \"page-id-2\"" }
    ]
  }
}

List Metadata Fields

GET https://app.pendo.io/api/v1/metadata/schema/visitor
GET https://app.pendo.io/api/v1/metadata/schema/account
GET https://app.pendo.io/api/v1/metadata/schema/parentAccount

Key Metrics

Feature Data

• id - Feature ID
• name - Feature name
• kind - Feature type
• elementPath - CSS selector for the tracked element
• pageId - Associated page ID
• numEvents - Event count
• numVisitors - Unique visitor count

Page Data

• id - Page ID
• name - Page name
• rules - URL matching rules
• numEvents - Pageview count
• numVisitors - Unique visitor count

Guide Data

• id - Guide ID
• name - Guide name
• state - Guide state (draft, staged, public, disabled)
• launchMethod - How the guide is triggered
• steps - Guide step definitions
• numSteps - Number of steps
• numViews - Total views
• numVisitors - Unique visitors who saw the guide

Visitor Data

• visitorId - Unique visitor identifier
• lastVisitedAt - Last visit timestamp
• firstVisit - First visit timestamp
• numEvents - Total event count
• metadata - Custom visitor metadata

Account Data

• accountId - Unique account identifier
• lastVisitedAt - Last visit from any account member
• numVisitors - Number of visitors in the account
• metadata - Custom account metadata

Parameters

Guide Filtering

• state - Filter by state: draft, staged, public, disabled

Aggregation Queries

• source - Data source: visitors, accounts, features, pages, guides
• filter - Expression-based filtering
• sort - Sort results
• limit - Max results to return
• timeSeries - Time range with period, first, last

Metadata Kinds

• visitor - Visitor metadata schema
• account - Account metadata schema
• parentAccount - Parent account metadata schema

When to Use

• Tracking feature adoption and usage patterns
• Building and managing in-app onboarding guides
• Analyzing user behavior across pages and features
• Segmenting users by engagement level
• Running funnel analysis on user journeys
• Identifying at-risk accounts based on usage decline
• A/B testing in-app messages and tooltips

Rate Limits

• Rate limits vary by plan
• Standard: 500 requests per minute
• Aggregation queries: may take longer for large datasets
• Use pagination for large result sets

Relevant Skills

• analytics
• onboarding
• churn-prevention
• ab-testing